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Proatv A/S

Public limited companyCVR 29211531SæbyActive

Proatv A/S is a public limited company, based in Sæby, active in wholesale of motorcycles, parts and accessories, founded in 2005. Measured by gross profit, it ranks no. 10 of 12 companies in the industry in the database. The company made a loss in both 2024 and 2025, most recently DKK 1.1m. Equity fell to DKK 762k in 2025.

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Key figures · financial year 2025

Gross profitDKK 830k−61.5% vs. 2024
Net profit−DKK 1.1m−642.1% vs. 2024
EquityDKK 762k−58.7% vs. 2024
Employees5latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 62% (2024 → 2025), to DKK 830k.
  • The loss grew: from DKK 146k to DKK 1.1m (2024 → 2025).
  • Equity fell 59% (2024 → 2025), to DKK 762k.

Employees

  • 1 more employees than a year earlier: 5 (08/2026) against 4 (08/2025).

Management and owners, last 24 months

  • New in management: Chris Brøcher (director, 05/01/2026).
  • Stepped down: Henning Peter Nielsen (director, 05/01/2026).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Wholesale of motorcycles, parts and accessories (467300)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1.5m−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202020212022202320242025
EquityNet profit
Financial figures for Proatv A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2,0703,7932,4731,4712,156830−61.5%
Operating profit (EBIT)−6271,190558−345−28−1,180−4,095.1%
Profit before tax−732975239−371−181−1,382−662%
Net profit−574760183−291−146−1,084−642.1%
Total assets11,73814,05711,67013,43112,02112,675+5.4%
Equity1,3392,0992,2821,9921,846762−58.7%
Liabilities10,39911,9589,38711,44010,17511,913+17.1%
Cash and cash equivalents625355101264−37.2%
Average number of employees334454−20%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5mDKK 4m202020212022202320242025
Gross profitMedian, the industry (12 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 3 years in a row

    Net result has been negative in 2023–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

  • Equity fell sharply

    Equity fell 59% from 2024 to 2025 (DKK 1.8m to DKK 762k).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Low equity ratio

    Equity makes up 6% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Proatv A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202529/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202409/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202301/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202211/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202116/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202015/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
012345609/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

12 companies in the database

Comparison with the other companies in wholesale of motorcycles, parts and accessories based on the latest financial year.

Gross profitDKK 830kNo. 10 of 12
Better than 18% of the companies in the industry
EquityDKK 762kNo. 10 of 12
Better than 18% of the companies in the industry
Number of employees5No. 6 of 12
Better than 55% of the companies in the industry

Industry median: gross profit DKK 2.3m, net profit DKK 527k, equity DKK 3.1m, 4 employees.

DKK 100kDKK 394kDKK 1.6mDKK 6.1mDKK 15.3mHere
Distribution of gross profit for 12 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 47,938of 69,742
Better than 31%
No. 37,159of 69,964
Better than 47%
Same industry and fewer than 20 employees11 companies in the comparison
No. 9of 11
Better than 20%
No. 9of 11
Better than 20%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 19,609of 24,791
Better than 21%
No. 19,174of 24,909
Better than 23%
All companies of type A/S18,025 companies in the comparison
No. 15,814of 17,786
Better than 11%
No. 16,307of 18,024
Better than 10%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of motorcycles, parts and accessories
Gross profit
  1. Proatv A/SDKK 830k
  2. Xpedit A/SDKK 24.2m
  3. Vilh. Nellemann Handelsselskab A/s.DKK 10.7m
Net profit
  1. Proatv A/S−DKK 1.1m
  2. Xpedit A/SDKK 2m
  3. Vilh. Nellemann Handelsselskab A/s.DKK 473k
Equity
  1. Proatv A/SDKK 762k
  2. Xpedit A/SDKK 9.1m
  3. Vilh. Nellemann Handelsselskab A/s.DKK 17m
Employees
  1. Proatv A/S5
  2. Xpedit A/S19
  3. Vilh. Nellemann Handelsselskab A/s.14

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Lthn Holding, Sæby ApS100%
Proatv A/S

Management

4 active registrations

Executive management

Executive management at Proatv A/S
NameRoleAppointed
Chris BrøcherDirector05/01/2026

Board of directors

Board of directors at Proatv A/S
NameRoleAppointed
Henning Peter NielsenBoard member03/10/2011
Julie Korsbæk NielsenBoard member01/05/2017
Kasper Korsbæk NielsenBoard member01/05/2017
Founders
Carsten Kristensen
Former management (4)
Former management at Proatv A/S
NameRoleAppointedResigned
Carsten KristensenDirector15/12/200530/09/2011
Henning Peter NielsenDirector30/09/201105/01/2026
Lisbeth Christiane SvendsenBoard member03/10/201101/05/2017
Peter Bonde SvendsenBoard member03/10/201101/05/2017

Signing rule: Selskabet tegnes af 2 medlemmer af bestyrelsen i forening.

Address and production units

1 active production units

Tranåsvej 6
9300 Sæby

Frederikshavn Municipality · Postcode 9300

Production units
Production unitAddressEmployeesP number
PROATV A/STranåsvej 6, 9300 Sæby51011911125

Purpose

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.

The purpose is quoted from the register in Danish.

Changes year by year

26 registered events
20263 changesaccounts 1 · management 2
  • Annual report for 2025 published
  • Chris Brøcher appointed director
  • Henning Peter Nielsen stepped down as director
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Wholesale of motorcycles, parts and accessories (467300)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20174 changesmanagement 4
  • Kasper Korsbæk Nielsen appointed board member
  • Julie Korsbæk Nielsen appointed board member
  • Lisbeth Christiane Svendsen stepped down as board member
  • Peter Bonde Svendsen stepped down as board member
201110 changesname 1 · management 5 · industry 1 · ownership 1 · address 1 · capital 1
  • Name changed from CKR HOLDING ApS to PROATV A/S
  • Henning Peter Nielsen appointed board member
  • Lisbeth Christiane Svendsen appointed board member
  • Peter Bonde Svendsen appointed board member
  • Industry changed to Salg, vedligeholdelse og reparation af motorcykler og reservedele og tilbehør hertil (454000)
  • LTHN HOLDING, SÆBY ApS registered as owner (100%)
  • Moved to Tranåsvej 6, 9300 Sæby
  • Share capital changed from 125,000 DKK to 500,000 DKK
  • Henning Peter Nielsen appointed director
  • Carsten Kristensen stepped down as director
20071 changeaddress 1
  • Moved to Aalborgvej 157, 9370 Hals
20052 changesfounded 1 · management 1
  • Registered as CKR HOLDING ApS
  • Carsten Kristensen appointed director

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction