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Princess Yachts Denmark ApS

Private limited companyCVR 33752768GreveActive

Princess Yachts Denmark ApS is a private limited company, based in Greve, active in retail sale of pleasure boats and equipment, founded in 2011. Net profit rose 3795% from 2025 to 2026, ending at DKK 1.5m. Measured by gross profit, it ranks no. 4 of 46 companies in the industry in the database. Equity grew to DKK 10.3m in 2026.

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Key figures · financial year 2026

Gross profitDKK 6.7m+42.3% vs. 2025
Net profitDKK 1.5m+3,794.7% vs. 2025
EquityDKK 10.3m+17.7% vs. 2025
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2026 against 2025

  • Gross profit rose 42% (2025 → 2026), to DKK 6.7m.
  • Net profit rose 3,795% (2025 → 2026), to DKK 1.5m.
  • Equity rose 18% (2025 → 2026), to DKK 10.3m.

Employees

  • 1 fewer employees than a year earlier: 3 (08/2026) against 4 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of pleasure boats and equipment (476330)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2026 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202120222023202420252026
EquityNet profit
Financial figures for Princess Yachts Denmark ApS
202120222023202420252026Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit7,1106,5624,1853,4554,6936,679+42.3%
Operating profit (EBIT)4,2653,704301−897−8282,899+450.2%
Profit before tax4,6944,09913627631,987+3,077.8%
Net profit4,2243,1954599401,543+3,794.7%
Total assets12,69817,63439,93115,33511,24034,020+202.7%
Equity5,4468,6418,6458,6988,73810,281+17.7%
Liabilities7,2528,99331,2866,6372,50223,707+847.5%
Cash and cash equivalents3,3561,4184,3326,1252,54517,624+592.5%
Average number of employees233343−25%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m202120222023202420252026
Gross profitMedian, the industry (46 companies)

Signals from the financial statements

calculated from the 2026 figures

  • Profit for five years in a row

    Net result has been positive in 2022–2026.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Princess Yachts Denmark ApS
Financial yearPeriodPublishedFigures forDocuments
202601/09/2025 – 31/08/202608/10/2026The companyPDF not statedXBRL
202501/09/2024 – 31/08/202510/10/2025The companyPDF not statedXBRL
202401/09/2023 – 31/08/202425/10/2024The companyPDFXBRL
202301/09/2022 – 31/08/202316/10/2023The companyPDFXBRL
202201/09/2021 – 31/08/202201/11/2022The companyPDFXBRL
202101/09/2020 – 31/08/202125/10/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123456709/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

46 companies in the database

Comparison with the other companies in retail sale of pleasure boats and equipment based on the latest financial year.

Gross profitDKK 6.7mNo. 4 of 46
Better than 93% of the companies in the industry
EquityDKK 10.3mNo. 6 of 46
Better than 89% of the companies in the industry
Number of employees3No. 24 of 46
Better than 49% of the companies in the industry

Industry median: gross profit DKK 1.5m, net profit DKK 63,455, equity DKK 1.8m, 4 employees.

DKK 100kDKK 338kDKK 1.1mDKK 3.9mDKK 8.7mHere
Distribution of gross profit for 43 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 9,206of 69,742
Better than 87%
No. 8,900of 69,964
Better than 87%
Same industry and fewer than 20 employees44 companies in the comparison
No. 4of 44
Better than 93%
No. 6of 44
Better than 88%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 8,042of 24,791
Better than 68%
No. 6,608of 24,909
Better than 73%
All companies of type ApS66,508 companies in the comparison
No. 10,015of 66,379
Better than 85%
No. 6,747of 66,505
Better than 90%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of pleasure boats and equipment
Gross profit
  1. Princess Yachts Denmark ApSDKK 6.7m
  2. North Sails A/SDKK 13m
  3. Reese Marin ApSDKK 8.8m
Net profit
  1. Princess Yachts Denmark ApSDKK 1.5m
  2. North Sails A/SDKK 2.2m
  3. Reese Marin ApSDKK 3.2m
Equity
  1. Princess Yachts Denmark ApSDKK 10.3m
  2. North Sails A/SDKK 18.3m
  3. Reese Marin ApSDKK 24.3m
Employees
  1. Princess Yachts Denmark ApS3
  2. North Sails A/S12
  3. Reese Marin ApS5

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Princess Yachts Scandinavia ApS100%
Princess Yachts Denmark ApS

Management

4 active registrations

Executive management

Executive management at Princess Yachts Denmark ApS
NameRoleAppointed
Dan Benny MartinssonCEO23/08/2024

Board of directors

Board of directors at Princess Yachts Denmark ApS
NameRoleAppointed
Lars FalkeskogChair of the board31/08/2017
Jessica MartinssonBoard member31/08/2017
Dan Benny MartinssonBoard member31/08/2017
Founders
Nye Norsk Båtsenter AS
Former management (7)
Former management at Princess Yachts Denmark ApS
NameRoleAppointedResigned
Peter Vinther HansenDirector30/05/201126/06/2023
Arne HøvikChair of the board30/05/201131/08/2017
Kjell HauglandBoard member30/05/201131/08/2017
Terje Magne GundersenBoard member30/05/201131/08/2017
Marie FalkeskogBoard member31/08/201703/05/2021
Dan Benny MartinssonDirector26/06/202328/10/2023
Mads Heinrich RoepstorffCEO28/10/202323/08/2024

Signing rule: Selskabet tegnes af bestyrelsens medlemmer hver for sig

Address and production units

1 active production units

Hejren 11
2670 Greve

Greve Municipality · Postcode 2670

Production units
Production unitAddressEmployeesP number
Princess Yachts Denmark ApSHejren 11, 2670 Greve31016899581

Purpose

Selskabets formål er at købe og sælge lystbåde og marinerelateret udstyr, og at drive virksomhed med køb, salg og administration af fast ejendom samt enhver aktivitet, der efter ledelsens skøn står i forbindelse hermed.

The purpose is quoted from the register in Danish.

Changes year by year

36 registered events
20261 changeaccounts 1
  • Annual report for 2026 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Retail sale of pleasure boats and equipment (476330)
20243 changesaccounts 1 · management 2
  • Annual report for 2024 published
  • Dan Benny Martinsson appointed ceo
  • Mads Heinrich Roepstorff stepped down as ceo
20235 changesmanagement 4 · accounts 1
  • Mads Heinrich Roepstorff appointed ceo
  • Dan Benny Martinsson stepped down as director
  • Annual report for 2023 published
  • Dan Benny Martinsson appointed director
  • Peter Vinther Hansen stepped down as director
20221 changeaccounts 1
  • Annual report for 2022 published
20215 changesownership 2 · accounts 1 · management 1 · industry 1
  • Princess Yachts Scandinavia ApS registered as owner (100%)
  • Premium Yachts Scandinavia AB is no longer registered as owner
  • Annual report for 2021 published
  • Marie Falkeskog stepped down as board member
  • Industry changed to Forhandlere af lystbåde og udstyr hertil (476430)
20181 changecapital 1
  • Share capital changed from 4,000,000 DKK to 3,950,000 DKK
201710 changesname 1 · management 7 · ownership 2
  • Name changed from DANSK BÅDCENTER II ApS to Princess Yachts Denmark ApS
  • Lars Falkeskog appointed chair of the board
  • Jessica Martinsson appointed board member
  • Dan Benny Martinsson appointed board member
  • Marie Falkeskog appointed board member
  • Arne Høvik stepped down as chair of the board
  • Kjell Haugland stepped down as board member
  • Terje Magne Gundersen stepped down as board member
  • Premium Yachts Scandinavia AB registered as owner (100%)
  • Nye Norsk Båtsenter AS is no longer registered as owner
20142 changescapital 1 · ownership 1
  • Share capital changed from 2,000,000 DKK to 4,000,000 DKK
  • Nye Norsk Båtsenter AS registered as owner (100%)
20116 changesindustry 1 · founded 1 · management 4
  • Industry changed to Wholesale of bicycles, sports goods and pleasure boats (464910)
  • Registered as DANSK BÅDCENTER II ApS
  • Arne Høvik appointed chair of the board
  • Peter Vinther Hansen appointed director
  • Kjell Haugland appointed board member
  • Terje Magne Gundersen appointed board member

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

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