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Primus Brands Group ApS

Private limited companyCVR 36971983HellerupActive

Primus Brands Group ApS is a private limited company, based in Hellerup, active in wholesale of other intermediate products, founded in 2015. The company went from a profit in 2024 to a loss of DKK 51,161 in 2025. Equity fell to DKK 205k in 2025.

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Key figures · financial year 2025

Gross profitDKK 50,796−61.4% vs. 2024
Net profit−DKK 51,161−167.3% vs. 2024
EquityDKK 205k−20% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 61% (2024 → 2025), to DKK 50,796.
  • Net profit went from a profit of DKK 75,999 to a loss of DKK 51,161 (2024 → 2025).
  • Equity fell 20% (2024 → 2025), to DKK 205k.

Employees

  • 1 more employees than a year earlier: 2 (07/2026) against 1 (07/2025).

Registrations, last 24 months

  • 08/04/2025: Moved to Lille Strandvej 6B, 3. tv, 2900 Hellerup
  • 27/01/2025: Moved to Rye Gade 10, Rye, 4060 Kirke Såby

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 100k−DKK 50,000DKK 0DKK 50,000DKK 100kDKK 150kDKK 200kDKK 250k202020212022202320242025
EquityNet profit
Financial figures for Primus Brands Group ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit−38−26−4220213151−61.4%
Operating profit (EBIT)−51−40−5120281−51−162.1%
Profit before tax−52–−5320280−51−163.7%
Net profit−52−41−5320276−51−167.3%
Total assets7231116206270351+30%
Equity7231−21180256205−20%
Liabilities0–1372514146+971%
Cash and cash equivalents82116133154240+55.4%
Average number of employees––––00–

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
Gross profitMedian, the industry (212 companies)

Annual reports

6 financial years
Annual reports for Primus Brands Group ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202529/12/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202419/12/2024The companyPDFXBRL
202301/07/2022 – 30/06/202310/01/2024The companyPDFXBRL
202201/07/2021 – 30/06/202204/01/2023The companyPDF not statedXBRL
202101/07/2020 – 30/06/202113/12/2021The companyPDFXBRL
202001/07/2019 – 30/06/202004/12/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112210/2011/2012/2001/2102/2103/2105/2106/2107/2108/2102/2203/2204/2206/2409/2410/2411/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

212 companies in the database

Comparison with the other companies in wholesale of other intermediate products based on the latest financial year.

Gross profitDKK 50,796No. 201 of 211
Better than 5% of the companies in the industry
EquityDKK 205kNo. 177 of 212
Better than 17% of the companies in the industry
Number of employees2No. 198 of 212
Better than 7% of the companies in the industry

Industry median: gross profit DKK 4.4m, net profit DKK 468k, equity DKK 4.5m, 5 employees.

DKK 100kDKK 624kDKK 3.9mDKK 24.2mDKK 82.2m
Distribution of gross profit for 203 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 61,836of 69,742
Better than 11%
No. 50,388of 69,964
Better than 28%
Same industry and fewer than 20 employees171 companies in the comparison
No. 160of 170
Better than 6%
No. 137of 171
Better than 20%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 30,614of 33,588
Better than 9%
No. 24,019of 33,687
Better than 29%
All companies of type ApS66,508 companies in the comparison
No. 59,451of 66,379
Better than 10%
No. 46,454of 66,505
Better than 30%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of other intermediate products
Gross profit
  1. Primus Brands Group ApSDKK 50,796
  2. Abena Global Operations A/SDKK 151.2m
  3. Stokvis Danmark ApSDKK 123.4m
Net profit
  1. Primus Brands Group ApS−DKK 51,161
  2. Abena Global Operations A/SDKK 9m
  3. Stokvis Danmark ApSDKK 79m
Equity
  1. Primus Brands Group ApSDKK 205k
  2. Abena Global Operations A/SDKK 98.4m
  3. Stokvis Danmark ApSDKK 100m
Employees
  1. Primus Brands Group ApS2
  2. Abena Global Operations A/S331
  3. Stokvis Danmark ApS12

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Primus Brands Holding ApS100%
Primus Brands Group ApS

Management

1 active registrations

Executive management

Executive management at Primus Brands Group ApS
NameRoleAppointed
Frederik WeibelDirector11/10/2018
Founders
Frederik Weibel
Former management (4)
Former management at Primus Brands Group ApS
NameRoleAppointedResigned
Kim WeibelDeputy chair27/07/201531/08/2016
Frederik WeibelCEO27/07/201510/10/2018
Frederik WeibelChair of the board27/07/201511/10/2018
Niclas Juul Lind NielsenDirector01/11/201805/08/2019

Signing rule: Selskabet tegnes af en direktør alene.

Address and production units

1 active production units

Lille Strandvej 6B
2900 Hellerup

Gentofte Municipality · Postcode 2900

Production units
Production unitAddressEmployeesP number
PRIMUS BRANDS GROUP ApSLille Strandvej 6B, 3. tv, 2900 Hellerup21020596925

Purpose

Virksomhedens formål er at udøve virksomhed med fokus på produktion af sunde fødevarer.

The purpose is quoted from the register in Danish.

Changes year by year

35 registered events
20253 changesaccounts 1 · address 2
  • Annual report for 2025 published
  • Moved to Lille Strandvej 6B, 3. tv, 2900 Hellerup
  • Moved to Rye Gade 10, Rye, 4060 Kirke Såby
20244 changesaccounts 2 · name 1 · industry 1
  • Annual report for 2024 published
  • Name changed from Proper Foods ApS to PRIMUS BRANDS GROUP ApS
  • Industry changed to Engroshandel med andre råvarer og halvfabrikata (467600)
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20222 changesaddress 1 · industry 1
  • Moved to Lille Strandvej 6B, 3. tv, 2900 Hellerup
  • Industry changed to Non-specialised wholesale of food, beverages and tobacco (463900)
20211 changeaccounts 1
  • Annual report for 2021 published
20201 changeaccounts 1
  • Annual report for 2020 published
20195 changesmanagement 1 · ownership 3 · address 1
  • Niclas Juul Lind Nielsen stepped down as director
  • PRIMUS BRANDS HOLDING ApS registered as owner (100%)
  • Proper Foods Holding l ApS is no longer registered as owner
  • PRIMUS BRANDS HOLDING ApS is no longer registered as owner
  • Moved to Birkehaven 82, 3400 Hillerød
201811 changesmanagement 4 · capital 2 · ownership 3 · name 1 · industry 1
  • Niclas Juul Lind Nielsen appointed director
  • Share capital changed from 50,000 DKK to 58,825 DKK
  • Proper Foods Holding l ApS registered as owner (15%)
  • Frederik Weibel appointed director
  • Frederik Weibel stepped down as chair of the board
  • PRIMUS BRANDS HOLDING ApS registered as owner (66.67%)
  • Frederik Weibel is no longer registered as owner
  • Frederik Weibel stepped down as ceo
  • Name changed from Proper Foods IVS to Proper Foods ApS
  • Industry changed to Manufacture of other food products n.e.c. (108900)
  • Share capital changed from 100 DKK to 50,000 DKK
20162 changesname 1 · management 1
  • Name changed from Weibel Foods IVS to Proper Foods IVS
  • Kim Weibel stepped down as deputy chair
20155 changesfounded 1 · management 3 · ownership 1
  • Registered as Weibel Foods IVS
  • Kim Weibel appointed deputy chair
  • Frederik Weibel appointed ceo
  • Frederik Weibel appointed chair of the board
  • Frederik Weibel registered as owner (100%)

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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