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PrimaCare A/S

Public limited companyCVR 36980397HerlevActive

PrimaCare A/S is a public limited company, based in Herlev, active in diagnostic imaging and medical laboratory activities, founded in 2015. Equity was negative at the end of 2025 (−DKK 2.4m). The company made a loss in both 2024 and 2025, most recently DKK 1.3m. 3 other companies in the database are registered at the same address.

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Key figures · financial year 2025

Gross profitDKK 10.6m−5.3% vs. 2024
Net profit−DKK 1.3m−57.5% vs. 2024
Equity−DKK 2.4m−121.2% vs. 2024
Employees27latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 5% (2024 → 2025), to DKK 10.6m.
  • The loss grew: from DKK 828k to DKK 1.3m (2024 → 2025).

Employees

  • 4 fewer employees than a year earlier: 27 (07/2026) against 31 (07/2025).

Management and owners, last 24 months

  • New in management: Samuel Lennart Hedin (board member, 21/11/2024).
  • Stepped down: Rasmus Ruby-Johansen (board member, 21/11/2024).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Diagnostic imaging and medical laboratory activities (869100)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 5m−DKK 4m−DKK 3m−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2mDKK 3m202020212022202320242025
EquityNet profit
Financial figures for PrimaCare A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit7,66413,2918,1879,26911,24310,642−5.3%
Operating profit (EBIT)−7483,017−3,538−3,581−945−1,472−55.8%
Profit before tax−8512,761−3,842−3,805−1,041−1,653−58.8%
Net profit−8042,204−3,011−2,968−828−1,304−57.5%
Total assets31,89030,20730,31527,41329,30338,924+32.8%
Equity−1,581−4,2712,718−250−1,077−2,382−121.2%
Liabilities33,47034,47827,59727,66230,38141,306+36%
Cash and cash equivalents2,2783,036371201278125−55%
Average number of employees112224262223+4.5%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14m202020212022202320242025
Gross profitMedian, the industry (3 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 2.4m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 4 years in a row

    Net result has been negative in 2022–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for PrimaCare A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202525/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/04/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202330/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202231/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202124/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202029/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0102030405008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

3 companies in the database

Comparison with the other companies in diagnostic imaging and medical laboratory activities based on the latest financial year.

Gross profitDKK 10.6mNo. 2 of 3
Better than 50% of the companies in the industry
Equity−DKK 2.4mNo. 3 of 3
Better than 0% of the companies in the industry
Number of employees27No. 2 of 3
Better than 50% of the companies in the industry

Industry median: gross profit DKK 10.6m, net profit DKK 1.9m, equity DKK 6.8m, 23 employees.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 5,533of 9,892
Better than 44%
No. 9,589of 9,922
Better than 3%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 4,087of 33,588
Better than 88%
No. 32,633of 33,687
Better than 3%
All companies of type A/S18,025 companies in the comparison
No. 8,709of 17,786
Better than 51%
No. 17,544of 18,024
Better than 3%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Diagnostic imaging and medical laboratory activities
Gross profit
  1. PrimaCare A/SDKK 10.6m
  2. Unilabs A/SDKK 74.3m
  3. In-lab ApSDKK 6.8m
Net profit
  1. PrimaCare A/S−DKK 1.3m
  2. Unilabs A/SDKK 37.7m
  3. In-lab ApSDKK 1.9m
Equity
  1. PrimaCare A/S−DKK 2.4m
  2. Unilabs A/SDKK 90.1m
  3. In-lab ApSDKK 6.8m
Employees
  1. PrimaCare A/S27
  2. Unilabs A/S49
  3. In-lab ApS5

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
PrimaCare A/S

Management

5 active registrations

Executive management

Executive management at PrimaCare A/S
NameRoleAppointed
Kent JensenCEO27/03/2019
Flemming Bonde JakobsenDirector01/12/2023

Board of directors

Board of directors at PrimaCare A/S
NameRoleAppointed
Kent JensenBoard member20/06/2019
Allan MøllerChair of the board20/06/2019
Samuel Lennart HedinBoard member21/11/2024
Founders
Forsikringsselskabet Dansk Sundhedssikring A/S
Former management (12)
Former management at PrimaCare A/S
NameRoleAppointedResigned
Peder Nørrekær SahlholtCEO07/08/201516/11/2015
Klaus Henrik BuschChair of the board17/11/201520/06/2019
Peder Nørrekær SahlholtBoard member17/11/201520/06/2019
Per Berg GadeDirector17/11/201501/03/2018
Kristoffer Davey DalsgaardBoard member17/11/201523/03/2017
Per Berg GadeBoard member23/03/201709/03/2018
Kent JensenCEO01/03/201820/08/2018
Mogens Kristian Fomsgaard MadsenBoard member09/03/201820/06/2019
Nabil Michael CharnoubyCEO20/08/201827/03/2019
Bruno Lusic SakoticBoard member20/06/201922/08/2019
Robert Christopher MasseyBoard member22/08/201901/12/2023
Rasmus Ruby-JohansenBoard member01/12/202321/11/2024

Signing rule: Selskabet tegnes af en direktør i forening med et bestyrelsesmedlem, eller af den samlede bestyrelse

Address and production units

2 active production units

Hørkær 12B
2730 Herlev

Herlev Municipality · Postcode 2730

Other companies at the address (3)

Production units
Production unitAddressEmployeesP number
PrimaCare A/SHørkær 12B, 2730 Herlev251020621687
PrimaCare A/STangen 27, st. 1, 8200 Aarhus N21029658060

Purpose

2.1 Selskabets formål er at tilbyde sundhedsfaglige ydelser indenfor fysioterapi, kiropraktik og psykologi og lignende til bl.a. forsikringsselskaber, pensionsselskaber, virksomheder, organisationer, kommuner og regioner samt via et digitalt sundhedskoncept at indsamle viden om sundhedsmæssige forhold om virksomhedernes medarbejdere, samt at hjælpe virksomheder med at håndtere sundhedsmæssige udfordringer.

The purpose is quoted from the register in Danish.

Changes year by year

60 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Diagnostic imaging and medical laboratory activities (869100)
20243 changesmanagement 2 · accounts 1
  • Samuel Lennart Hedin appointed board member
  • Rasmus Ruby-Johansen stepped down as board member
  • Annual report for 2023 published
20234 changesmanagement 3 · accounts 1
  • Flemming Bonde Jakobsen appointed director
  • Rasmus Ruby-Johansen appointed board member
  • Robert Christopher Massey stepped down as board member
  • Annual report for 2022 published
20223 changesaddress 1 · accounts 1 · merger 1
  • Moved to Hørkær 12B, 2730 Herlev
  • Annual report for 2021 published
  • Merger registered in CVR
20211 changeaccounts 1
  • Annual report for 2020 published
201913 changesmanagement 10 · ownership 3
  • Robert Christopher Massey appointed board member
  • Bruno Lusic Sakotic stepped down as board member
  • Kent Jensen appointed board member
  • Allan Møller appointed chair of the board
  • Bruno Lusic Sakotic appointed board member
  • Mogens Kristian Fomsgaard Madsen stepped down as board member
  • Peder Nørrekær Sahlholt stepped down as board member
  • Klaus Henrik Busch stepped down as chair of the board
  • Oona Health A/S registered as owner (100%)
  • Kent Jensen is no longer registered as owner
  • Oona Health A/S is no longer registered as owner
  • Kent Jensen appointed ceo
  • Nabil Michael Charnouby stepped down as ceo
201817 changesownership 9 · address 2 · management 6
  • Oona Health A/S registered as owner (66.67%)
  • Forsikringsselskabet Dansk Sundhedssikring A/S is no longer registered as owner
  • Kent Jensen registered as owner (15%)
  • Moved to Hørkær 12B, 2730 Herlev
  • Nabil Michael Charnouby appointed ceo
  • Kent Jensen stepped down as ceo
  • Moved to Hørkær 12B, 2730 Herlev
  • Mogens Kristian Fomsgaard Madsen appointed board member
  • Per Berg Gade stepped down as board member
  • Kent Jensen appointed ceo
  • Per Berg Gade stepped down as director
  • Forsikringsselskabet Dansk Sundhedssikring A/S registered as owner (100%)
  • Accept ApS is no longer registered as owner
  • AFS HOLDING ApS is no longer registered as owner
  • FYSIODANMARK ApS is no longer registered as owner
  • HOLDINGSELSKABET JEL ApS is no longer registered as owner
  • Forsikringsselskabet Dansk Sundhedssikring A/S is no longer registered as owner
20172 changesmanagement 2
  • Per Berg Gade appointed board member
  • Kristoffer Davey Dalsgaard stepped down as board member
20161 changeownership 1
  • Accept ApS registered as owner (5%)
201513 changesname 1 · management 6 · capital 1 · ownership 4 · founded 1
  • Name changed from PrimaCare ApS to PrimaCare A/S
  • Peder Nørrekær Sahlholt appointed board member
  • Klaus Henrik Busch appointed chair of the board
  • Kristoffer Davey Dalsgaard appointed board member
  • Per Berg Gade appointed director
  • Peder Nørrekær Sahlholt stepped down as ceo
  • Share capital changed from 50,000 DKK to 500,000 DKK
  • AFS HOLDING ApS registered as owner (15%)
  • FYSIODANMARK ApS registered as owner (15%)
  • HOLDINGSELSKABET JEL ApS registered as owner (5%)
  • Registered as PrimaCare ApS
  • Peder Nørrekær Sahlholt appointed ceo
  • Forsikringsselskabet Dansk Sundhedssikring A/S registered as owner (50%)

Related companies

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction