Prima-rent ApS
Private limited companyCVR 32079466HillerødActive
Prima-rent ApS is a private limited company, based in Hillerød, active in general cleaning of buildings, founded in 2009. The company made a loss in both 2024 and 2025, most recently DKK 240k. Equity fell to DKK 867k in 2025. 6 people are registered in the company's management and ownership.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 144% (2024 → 2025), to −DKK 46,792.
- The loss grew: from DKK 156k to DKK 240k (2024 → 2025).
- Equity fell 22% (2024 → 2025), to DKK 867k.
Registrations, last 24 months
- 06/03/2025: Moved to Skansevej 89A, st. tv, 3400 Hillerød
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 698 | 947 | 467 | 321 | 105 | −47 | −144.5% |
| Operating profit (EBIT) | 331 | 536 | 74 | −55 | −157 | −240 | −53.3% |
| Profit before tax | 326 | 526 | 63 | −55 | −157 | −240 | −53.3% |
| Net profit | 248 | 405 | 49 | −55 | −156 | −240 | −54.2% |
| Total assets | 1,162 | 1,700 | 1,501 | 1,402 | 1,184 | 916 | −22.7% |
| Equity | 864 | 1,269 | 1,318 | 1,263 | 1,107 | 867 | −21.7% |
| Liabilities | 298 | 432 | 182 | 138 | 77 | 48 | −37.2% |
| Cash and cash equivalents | 1,091 | 1,594 | 1,321 | 1,238 | 1,075 | 783 | −27.1% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 3 years in a row
Net result has been negative in 2023–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 10/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 01/04/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 16/01/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 06/06/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 12/06/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 30/06/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
846 companies in the databaseComparison with the other companies in general cleaning of buildings based on the latest financial year.
Industry median: gross profit DKK 2.2m, net profit DKK 79,271, equity DKK 298k, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 64,926of 69,742 Better than 7% | No. 35,521of 69,964 Better than 49% |
| Same industry and fewer than 20 employees617 companies in the comparison | No. 609of 616 Better than 1% | No. 105of 617 Better than 83% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 23,096of 24,791 Better than 7% | No. 18,677of 24,909 Better than 25% |
| All companies of type ApS66,508 companies in the comparison | No. 62,385of 66,379 Better than 6% | No. 31,359of 66,505 Better than 53% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
General cleaning of buildings- Prima-rent ApS−DKK 46,792
- Coor Service Management A/SDKK 1.2bn
- Forenede Service A/SDKK 761.7m
- Prima-rent ApS−DKK 240k
- Coor Service Management A/SDKK 32.1m
- Forenede Service A/S−DKK 3m
- Prima-rent ApSDKK 867k
- Coor Service Management A/SDKK 247.1m
- Forenede Service A/SDKK 90.2m
- Prima-rent ApS2
- Coor Service Management A/S2,992
- Forenede Service A/S2,643
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Gert Østenkær Svendsen25%
- Jan Østenkær Svendsen25%
- Martin Østenkær Svendsen25%
- Käthe Maria Østenkær Svendsen25%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Per Østenkær Svendsen | CEO | 16/03/2009 |
- Founders
- Gert Østenkær Svendsen, Jan Østenkær Svendsen, Kasper Østenkær Svendsen, Martin Østenkær Svendsen, Käthe Maria Østenkær Svendsen
Signing rule: Selskabet tegnes af direktøren.
Address and production units
1 active production unitsSkansevej 89A
3400 Hillerød
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PRIMA-RENT ApS | Skansevej 89A, st. tv, 3400 Hillerød | 2 | 1015147047 |
Purpose
Selskabets formål er at drive virksomhed inden for rengøring samt handel, finansiering og anden beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
18 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · address 1
- AccountsAnnual report for 2024 published
- AddressMoved to Skansevej 89A, st. tv, 3400 Hillerød
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20212 changesaddress 1 · accounts 1
- AddressMoved to Ølstedvej 28, 3310 Ølsted
- AccountsAnnual report for 2020 published
20192 changesaddress 1 · ownership 1
- AddressMoved to Ølstedvej 28, 3310 Ølsted
- OwnershipKasper Østenkær Svendsen is no longer registered as owner
20098 changesindustry 1 · founded 1 · management 1 · ownership 5
- IndustryIndustry changed to General cleaning of buildings (812100)
- FoundedRegistered as PRIMA-RENT ApS
- ManagementPer Østenkær Svendsen appointed ceo
- OwnershipKasper Østenkær Svendsen registered as owner (15%)
- OwnershipGert Østenkær Svendsen registered as owner (25%)
- OwnershipJan Østenkær Svendsen registered as owner (25%)
- OwnershipMartin Østenkær Svendsen registered as owner (25%)
- OwnershipKäthe Maria Østenkær Svendsen registered as owner (25%)
Related companies
Same industry in Hillerød
- Srs Multiservice ApS57 employees
- CE Service ApS28 employees
- Shine Service ApS25 employees
- A-Teams ApS17 employees
- Altid Rent ApS11 employees
- Kjøller & Krogh A/S8 employees
Largest in the industry
- Coor Service Management A/SDKK 1.2bn
- Forenede Service A/SDKK 761.7m
- De 5 Stjerner ApSDKK 339.2m
- Kongsvang Cleaning & Facility A/SDKK 300.4m
- Servicefirmaet Renell A/SDKK 213.2m
- Profilservice A/SDKK 179.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.