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Prima Brandsikring A/S

Public limited companyCVR 38628003MiddelfartActive

Prima Brandsikring A/S is a public limited company, based in Middelfart, active in insulation installation, founded in 2017. The company went from a profit in 2024 to a loss of DKK 910k in 2025. Equity fell to DKK 61,963 in 2025.

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Key figures · financial year 2025

Gross profitDKK 2m−64.2% vs. 2024
Net profit−DKK 910k−300.2% vs. 2024
EquityDKK 61,963−97.8% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 64% (2024 → 2025), to DKK 2m.
  • Net profit went from a profit of DKK 455k to a loss of DKK 910k (2024 → 2025).
  • Equity fell 98% (2024 → 2025), to DKK 61,963.

Employees

  • 5 fewer employees than a year earlier: 2 (01/2026) against 7 (01/2025).

Management and owners, last 24 months

  • New owners registered: Morten Bo Holding ApS (31/08/2026), Macasa Holding ApS (31/08/2026) and LEKA Holding ApS (31/08/2026).
  • No longer registered as owner: Leka Holding ApS (31/08/2026) and Morten Bo Holding ApS (30/08/2026).

Registrations, last 24 months

  • 19/12/2025: Name changed from City Group Brandsikring A/S to Prima Brandsikring A/S
  • 01/01/2025: Industry changed to Insulation installation (432300)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4m202020212022202320242025
EquityNet profit
Financial figures for Prima Brandsikring A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3,7363,0895,3473,6855,7132,043−64.2%
Operating profit (EBIT)1,5948112,346220577−1,132−296.2%
Profit before tax1,6019012,357236586−1,165−298.7%
Net profit1,2497031,836181455−910−300.2%
Total assets5,4935,4156,9375,2617,0003,298−52.9%
Equity1,9982,7013,9372,3182,77262−97.8%
Liabilities3,4952,7143,0002,935–––
Cash and cash equivalents23673844922,213821−62.9%
Average number of employees323564−33.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
Gross profitMedian, the industry (179 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 98% from 2024 to 2025 (DKK 2.8m to DKK 61,963).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Low equity ratio

    Equity makes up 2% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Prima Brandsikring A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202523/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202420/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202304/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202230/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202129/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202015/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101202/2303/2304/2305/2306/2307/2308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/26
Employees

Position in the industry

179 companies in the database

Comparison with the other companies in insulation installation based on the latest financial year.

Gross profitDKK 2mNo. 98 of 179
Better than 46% of the companies in the industry
EquityDKK 61,963No. 147 of 179
Better than 18% of the companies in the industry
Number of employees2No. 73 of 179
Better than 60% of the companies in the industry

Industry median: gross profit DKK 2.3m, net profit DKK 200k, equity DKK 720k, 4 employees.

DKK 100kDKK 571kDKK 3.3mDKK 18.7mDKK 59.7mHere
Distribution of gross profit for 172 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 30,523of 69,742
Better than 56%
No. 56,698of 69,964
Better than 19%
Same industry and fewer than 20 employees166 companies in the comparison
No. 85of 166
Better than 49%
No. 135of 166
Better than 19%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 16,726of 33,588
Better than 50%
No. 27,012of 33,687
Better than 20%
All companies of type A/S18,025 companies in the comparison
No. 14,624of 17,786
Better than 18%
No. 17,084of 18,024
Better than 5%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Insulation installation
Gross profit
  1. Prima Brandsikring A/SDKK 2m
  2. CM Iso A/SDKK 106.6m
  3. Persolit Entreprenørfirma A/SDKK 94.8m
Net profit
  1. Prima Brandsikring A/S−DKK 910k
  2. CM Iso A/SDKK 28.8m
  3. Persolit Entreprenørfirma A/SDKK 20.4m
Equity
  1. Prima Brandsikring A/SDKK 61,963
  2. CM Iso A/SDKK 39.6m
  3. Persolit Entreprenørfirma A/SDKK 105.9m
Employees
  1. Prima Brandsikring A/S2
  2. CM Iso A/S108
  3. Persolit Entreprenørfirma A/S314

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Morten Bo Holding ApS50%
  • Macasa Holding ApS5%
  • LEKA Holding ApS33.33%
Prima Brandsikring A/S

Management

4 active registrations

Executive management

Executive management at Prima Brandsikring A/S
NameRoleAppointed
Karl Aage NielsenDirector04/05/2017

Board of directors

Board of directors at Prima Brandsikring A/S
NameRoleAppointed
Karl Aage NielsenBoard member04/05/2017
Morten Bo Kure-NielsenBoard member04/05/2017
Lenna NielsenBoard member04/05/2017
Founders
Leka Holding ApS, Morten Bo Holding ApS

Signing rule: Selskabet tegnes af en direktør, af to bestyrelsesmedlemmer i forening eller af den samlede bestyrelse.

Address and production units

1 active production units

Mandal Alle 18
5500 Middelfart

Middelfart Municipality · Postcode 5500

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
Prima Brandsikring A/SMandal Alle 18, 5500 Middelfart21022428493

Purpose

Selskabets formål er at drive auto- og industrilakeringsvirksomhed samt anden dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

22 registered events
20266 changesownership 5 · accounts 1
  • MORTEN BO HOLDING ApS registered as owner (50%)
  • Macasa Holding ApS registered as owner (5%)
  • LEKA Holding ApS registered as owner (33.33%)
  • LEKA HOLDING ApS is no longer registered as owner
  • MORTEN BO HOLDING ApS is no longer registered as owner
  • Annual report for 2025 published
20253 changesname 1 · accounts 1 · industry 1
  • Name changed from City Group Brandsikring A/S to Prima Brandsikring A/S
  • Annual report for 2024 published
  • Industry changed to Insulation installation (432300)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20181 changeaddress 1
  • Moved to Mandal Alle 18, 5500 Middelfart
20178 changesindustry 1 · founded 1 · management 4 · ownership 2
  • Industry changed to Anden bygningsinstallationsvirksomhed (432900)
  • Registered as City Group Brandsikring A/S
  • Karl Aage Nielsen appointed director
  • Karl Aage Nielsen appointed board member
  • Morten Bo Kure-Nielsen appointed board member
  • Lenna Nielsen appointed board member
  • LEKA HOLDING ApS registered as owner (66.67%)
  • MORTEN BO HOLDING ApS registered as owner (25%)

Related companies

Same industry in Middelfart

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction