Pricia ApS

Private limited companyCVR 42353523KarlslundeActive

Pricia ApS is a private limited company, based in Karlslunde, active in business and other management consultancy activities, founded in 2021. Equity was negative at the end of 2025 (−DKK 1.5m). The company made a loss in both 2024 and 2025, most recently DKK 1.7m. With 6 employees, the company is about 3 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 1.6m−30.9% vs. 2024
Net profit−DKK 1.7m−198% vs. 2024
Equity−DKK 1.5m−1,063.7% vs. 2024
Employees6latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 31% (2024 → 2025), to DKK 1.6m.
  • The loss grew: from DKK 573k to DKK 1.7m (2024 → 2025).
  • Equity turned negative: −DKK 1.5m (2024 → 2025).

Employees

  • 1 more employees than a year earlier: 6 (07/2026) against 5 (07/2025).

Management and owners, last 24 months

  • New owners registered: Seven of 2021 ApS (03/12/2024), Gamborg Grøn Holding ApS (01/04/2026) and Effusa Holding ApS (01/04/2026).
  • No longer registered as owner: Seven of 2021 ApS (02/12/2024) and Kgrj ApS (03/12/2024).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Business and other management consultancy activities (702000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2m−DKK 1.5m−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5m20212022202320242025
EquityNet profit
Financial figures for Pricia ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit1,7272,2931,4782,2661,567−30.9%
Operating profit (EBIT)–516−811−391−1,662−325.5%
Profit before tax1,466415−830−402−1,706−324.7%
Net profit1,139313−659−573−1,706−198%
Total assets2,4102,5311,8261,8251,315−27.9%
Equity1,1791,492733160−1,546−1,063.7%
Liabilities1,2311,0391,0931,6642,861+71.9%
Cash and cash equivalents1,9781,2826951913−29.6%
Average number of employees12232−33.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m20212022202320242025
Gross profitMedian, the industry (2,370 companies)

Signals from the financial statements

calculated from the 2025 figures
  • Negative equity

    Equity was −DKK 1.5m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 3 years in a row

    Net result has been negative in 2023–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

5 financial years
Annual reports for Pricia ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202510/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202420/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202303/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202231/05/2023The companyPDFXBRL
202103/05/2021 – 31/12/202112/04/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246808/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

2,370 companies in the database

Comparison with the other companies in business and other management consultancy activities based on the latest financial year.

Gross profitDKK 1.6mNo. 1065 of 2,358
Better than 55% of the companies in the industry
Equity−DKK 1.5mNo. 2308 of 2,369
Better than 3% of the companies in the industry
Number of employees6No. 879 of 2,370
Better than 63% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 170k, equity DKK 974k, 2 employees.

DKK 100kDKK 1.6mDKK 26.5mDKK 431.1mDKK 2.8bnHere
Distribution of gross profit for 2,031 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 36,006of 69,742
Better than 48%
No. 67,885of 69,964
Better than 3%
Same industry and fewer than 20 employees2,220 companies in the comparison
No. 929of 2,210
Better than 58%
No. 2,161of 2,219
Better than 3%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 19,227of 33,588
Better than 43%
No. 32,293of 33,687
Better than 4%
All companies of type ApS66,508 companies in the comparison
No. 34,781of 66,379
Better than 48%
No. 64,414of 66,505
Better than 3%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Business and other management consultancy activities
Gross profit
  1. Pricia ApSDKK 1.6m
  2. COWI Holding A/SDKK 7bn
  3. Accenture A/SDKK 1.1bn
Net profit
  1. Pricia ApS−DKK 1.7m
  2. COWI Holding A/SDKK 374m
  3. Accenture A/SDKK 116.1m
Equity
  1. Pricia ApS−DKK 1.5m
  2. COWI Holding A/SDKK 2bn
  3. Accenture A/SDKK 642m
Employees
  1. Pricia ApS6
  2. COWI Holding A/S12
  3. Accenture A/S977

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Seven of 2021 ApS50%
  • Gamborg Grøn Holding ApS10%
  • Effusa Holding ApS33.33%
Pricia ApS

Management

1 active registrations

Executive management

Executive management at Pricia ApS
NameRoleAppointed
Paw TrebbienDirector03/05/2021
Founders
Seven of 2021 ApS

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Holmebuen 4
2690 Karlslunde

Greve Municipality · Postcode 2690

Production units
Production unitAddressEmployeesP number
Pricia ApSHolmebuen 4, 2690 Karlslunde81027119480

Purpose

Selskabets formål er at drive virksomheden med salg og markedsføring af prissystemer til medicinalindustrien, og konsulentvirksomhed i sammenhæng hermed, herunder rådgivning omkring priser, strategier og valg af systemer, samt enhver virksomhed i hermed stående forbindelse.

The purpose is quoted from the register in Danish.

Changes year by year

16 registered events
20263 changesaccounts 1 · ownership 2
  • Annual report for 2025 published
  • Gamborg Grøn Holding ApS registered as owner (10%)
  • Effusa Holding ApS registered as owner (33.33%)
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Business and other management consultancy activities (702000)
20244 changesownership 3 · accounts 1
  • Seven of 2021 ApS registered as owner (50%)
  • KGRJ ApS is no longer registered as owner
  • Seven of 2021 ApS is no longer registered as owner
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20215 changesownership 2 · industry 1 · founded 1 · management 1
  • KGRJ ApS registered as owner (25%)
  • Industry changed to Virksomhedsrådgivning og anden rådgivning om driftsledelse (702200)
  • Registered as Pricia ApS
  • Paw Trebbien appointed director
  • Seven of 2021 ApS registered as owner (66.67%)

Related companies

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction