Pretty Please ApS
Private limited companyCVR 42285706København VActive
Pretty Please ApS is a private limited company, based in København V, active in beauty care and other beauty treatment, founded in 2021. Equity was negative at the end of 2025 (−DKK 1.3m). The company made a loss in both 2024 and 2025, most recently DKK 187k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 11% (2024 → 2025), to DKK 1.4m.
- The loss got smaller: from DKK 475k to DKK 187k (2024 → 2025).
Employees
- 2 more employees than a year earlier: 3 (07/2026) against 1 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Beauty care and other beauty treatment (962200)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −249 | 1,832 | 1,090 | 1,237 | 1,374 | +11.1% |
| Operating profit (EBIT) | −843 | 438 | −820 | −608 | −239 | +60.7% |
| Profit before tax | −844 | 436 | −834 | −608 | −239 | +60.7% |
| Net profit | −660 | 586 | −654 | −475 | −187 | +60.5% |
| Total assets | 1,998 | 2,357 | 2,462 | 2,581 | 2,352 | −8.9% |
| Equity | −560 | 26 | −628 | −1,102 | −1,290 | −17% |
| Liabilities | 2,559 | 2,330 | 3,090 | 3,684 | 3,642 | −1.1% |
| Cash and cash equivalents | 255 | 25 | 178 | 427 | 331 | −22.6% |
| Average number of employees | 2 | 3 | 3 | 3 | 3 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 1.3m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 3 years in a row
Net result has been negative in 2023–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 29/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 23/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 20/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 22/06/2023 | The company | PDFXBRL |
| 2021 | 01/04/2021 – 31/12/2021 | 04/07/2022 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
272 companies in the databaseComparison with the other companies in beauty care and other beauty treatment based on the latest financial year.
Industry median: gross profit DKK 985k, net profit DKK 36,008, equity DKK 122k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 38,656of 69,742 Better than 45% | No. 67,592of 69,964 Better than 3% |
| Same industry and fewer than 20 employees264 companies in the comparison | No. 94of 264 Better than 65% | No. 257of 264 Better than 3% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 20,472of 33,579 Better than 39% | No. 32,112of 33,678 Better than 5% |
| All companies of type ApS66,508 companies in the comparison | No. 37,284of 66,379 Better than 44% | No. 64,113of 66,505 Better than 4% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Beauty care and other beauty treatment- Pretty Please ApSDKK 1.4m
- N'age ApSDKK 64.8m
- King Nails ApSDKK 24.6m
- Pretty Please ApS−DKK 187k
- N'age ApSDKK 15.7m
- King Nails ApSDKK 4.2m
- Pretty Please ApS−DKK 1.3m
- N'age ApSDKK 16.3m
- King Nails ApSDKK 8m
- Pretty Please ApS3
- N'age ApS124
- King Nails ApS61
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Würtz Concepts ApS100%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Cathrine Würtz Knudsen | Director | 01/04/2021 |
| Frederikke Würtz Knudsen | Director | 01/04/2021 |
- Founders
- Würtz Concepts ApS
Signing rule: Selskabet tegnes af den samlede direktion.
Address and production units
1 active production unitsVærnedamsvej 12A
1619 København V
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Pretty Please ApS | Værnedamsvej 12A, 3, 1619 København V | 3 | 1026999932 |
Purpose
Selskabets formål er er drive virksomhed inden for skønhedsklinikker, kosmetiske behandlinger samt virksomhed, der efter direktionens skøn er relateret hertil.
The purpose is quoted from the register in Danish.
Changes year by year
10 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Beauty care and other beauty treatment (962200)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20214 changesfounded 1 · management 2 · ownership 1
- FoundedRegistered as Pretty Please ApS
- ManagementCathrine Würtz Knudsen appointed director
- ManagementFrederikke Würtz Knudsen appointed director
- OwnershipWürtz Concepts ApS registered as owner (100%)
Related companies
Same industry in København
- N'age ApS124 employees
- Statement Copenhagen ApS56 employees
- Pilorum Medical Group ApS45 employees
- Hårklinikken ApS25 employees
- Drop in Nails ApS24 employees
- Glace Østerbro ApS17 employees
Same people in management
- Retouch Clinic ApSvia Cathrine Würtz Knudsen
Largest in the industry
- N'age ApSDKK 64.8m
- King Nails ApSDKK 24.6m
- Pilorum Medical Group ApSDKK 15.1m
- Hårklinikken ApSDKK 10.5m
- Statement Copenhagen ApSDKK 8.9m
- Tbp Supply A/SDKK 8.8m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.