Praice ApS
Private limited companyCVR 35843345CharlottenlundActive
Praice ApS is a private limited company, based in Charlottenlund, active in other distribution of media content, founded in 2014. Equity was negative at the end of 2025 (−DKK 1.7m). The company made a loss in both 2024 and 2025, most recently DKK 592k. 8 other companies in the database are registered at the same address.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 74% (2024 → 2025), to DKK 2.2m.
- The loss got smaller: from DKK 617k to DKK 592k (2024 → 2025).
Management and owners, last 24 months
- New in management: Rune Ibsen (chair of the board, 18/12/2024), Jens Romundstad (board member, 25/08/2026) and Jens Arne Madsen (board member, 25/08/2026).
- Stepped down: Harald Preben Carøe (board member, 18/12/2024) and Mads Hedegaard (board member, 25/08/2026).
- New owners registered: Weis Invest ApS (10/08/2026).
- No longer registered as owner: Harald Preben Carøe (15/01/2025).
Registrations, last 24 months
- 01/07/2026: Share capital changed from 1,783,728 DKK to 2,135,600 DKK
- 01/01/2025: Industry changed to Other distribution of media content (603900)
- 18/12/2024: Share capital changed from 1,387,564 DKK to 1,783,728 DKK
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 124 | −156 | 9 | 501 | 1,249 | 2,178 | +74.4% |
| Operating profit (EBIT) | −2,195 | −1,916 | −2,018 | −1,505 | −774 | −449 | +42% |
| Profit before tax | −2,229 | −1,948 | −2,091 | −1,634 | −947 | −592 | +37.4% |
| Net profit | −1,739 | −1,355 | −1,893 | −1,878 | −617 | −592 | +4% |
| Total assets | 3,120 | 3,076 | 2,053 | 2,631 | 3,349 | 3,505 | +4.6% |
| Equity | −498 | 1,212 | −681 | −3,216 | −1,120 | −1,712 | −52.8% |
| Liabilities | 3,336 | 1,597 | 2,734 | 5,848 | 4,470 | 5,217 | +16.7% |
| Cash and cash equivalents | 47 | 320 | 52 | 596 | 326 | 520 | +59.6% |
| Average number of employees | 4 | 2 | – | 2 | 3 | 3 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 1.7m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 6 years in a row
Net result has been negative in 2020–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 10/02/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 03/06/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 25/06/2024 | The company | PDF not statedXBRL |
| 2022 | 01/10/2021 – 30/09/2022 | 25/05/2023 | The company | PDF not statedXBRL |
| 2021 | 01/10/2020 – 30/09/2021 | 16/03/2022 | The company | PDF not statedXBRL |
| 2020 | 01/10/2019 – 30/09/2020 | 28/02/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
112 companies in the databaseComparison with the other companies in other distribution of media content based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 29,556, equity DKK 384k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 29,142of 69,742 Better than 58% | No. 68,037of 69,964 Better than 3% |
| Same industry and fewer than 20 employees103 companies in the comparison | No. 31of 103 Better than 71% | No. 98of 103 Better than 5% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 16,085of 33,588 Better than 52% | No. 32,377of 33,687 Better than 4% |
| All companies of type ApS66,508 companies in the comparison | No. 28,349of 66,379 Better than 57% | No. 64,568of 66,505 Better than 3% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other distribution of media content- Praice ApSDKK 2.2m
- Cortex Consult A/SDKK 47.1m
- Skoletip ApSDKK 28.7m
- Praice ApS−DKK 592k
- Cortex Consult A/SDKK 4.2m
- Skoletip ApSDKK 16.4m
- Praice ApS−DKK 1.7m
- Cortex Consult A/SDKK 12.4m
- Skoletip ApSDKK 32.9m
- Praice ApS3
- Cortex Consult A/S51
- Skoletip ApS14
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Stairways ApS66.67%
- Edora Group ApS10%
- Weis Invest ApS10%
Management
5 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Christian Weis Højfeldt | CEO | 16/10/2017 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Christian Weis Højfeldt | Board member | 14/12/2015 |
| Rune Ibsen | Chair of the board | 18/12/2024 |
| Jens Romundstad | Board member | 25/08/2026 |
| Jens Arne Madsen | Board member | 25/08/2026 |
- Founders
- Andreas Aurorian
Former management (4)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Andreas Aurorian | CEO | 16/04/2014 | 16/10/2017 |
| Christian Bernitt Birk | Board member | 14/12/2015 | 25/09/2016 |
| Harald Preben Carøe | Board member | 14/12/2015 | 18/12/2024 |
| Mads Hedegaard | Board member | 30/11/2020 | 25/08/2026 |
Signing rule: Selskabet tegnes af den administrerende direktør.
Address and production units
1 active production unitsJægersborg Alle 1
2920 Charlottenlund
Gentofte Municipality · Postcode 2920
Other companies at the address (8)
- Edora Development A/SComputer programming activities
- Job - Link A/SActivities of employment placement agencies
- Adventure Denmark ApSRenting of commercial property
- Edora Software ApSComputer programming activities
- Fondsmæglerselskabet SRV Capital A/SSecurity and commodity contracts brokerage
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PRAICE APS | Jægersborg Alle 1, 2920 Charlottenlund | 4 | 1019357771 |
Purpose
Selskabets formål er at udvikle og kommercialisere software, og al anden i forbindelse hermed stående virksomhed
The purpose is quoted from the register in Danish.
Changes year by year
56 registered events20266 changesmanagement 3 · ownership 1 · capital 1 · accounts 1
- ManagementJens Romundstad appointed board member
- ManagementJens Arne Madsen appointed board member
- ManagementMads Hedegaard stepped down as board member
- OwnershipWEIS INVEST ApS registered as owner (10%)
- CapitalShare capital changed from 1,783,728 DKK to 2,135,600 DKK
- AccountsAnnual report for 2025 published
20253 changesaccounts 1 · ownership 1 · industry 1
- AccountsAnnual report for 2024 published
- OwnershipHarald Preben Carøe is no longer registered as owner
- IndustryIndustry changed to Other distribution of media content (603900)
20244 changescapital 1 · management 2 · accounts 1
- CapitalShare capital changed from 1,387,564 DKK to 1,783,728 DKK
- ManagementRune Ibsen appointed chair of the board
- ManagementHarald Preben Carøe stepped down as board member
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20203 changescapital 1 · management 1 · ownership 1
- CapitalShare capital changed from 939,893 DKK to 1,387,564 DKK
- ManagementMads Hedegaard appointed board member
- OwnershipEDORA GROUP ApS registered as owner (10%)
20191 changeaddress 1
- AddressMoved to Jægersborg Alle 1, 2920 Charlottenlund
20185 changescapital 1 · ownership 4
- CapitalShare capital changed from 89,840 DKK to 939,893 DKK
- OwnershipStairways ApS registered as owner (66.67%)
- OwnershipHarald Preben Carøe registered as owner (20%)
- OwnershipStairways ApS is no longer registered as owner
- OwnershipHarald Preben Carøe is no longer registered as owner
20179 changesmanagement 2 · ownership 7
- ManagementChristian Weis Højfeldt appointed ceo
- ManagementAndreas Aurorian stepped down as ceo
- OwnershipStairways ApS registered as owner (50%)
- OwnershipHarald Preben Carøe registered as owner (50%)
- OwnershipNicklas Nyegaard is no longer registered as owner
- OwnershipBIT BLUEPRINT ApS is no longer registered as owner
- OwnershipAndreas Aurorian is no longer registered as owner
- OwnershipStairways ApS is no longer registered as owner
- OwnershipHarald Preben Carøe is no longer registered as owner
20169 changesaddress 1 · management 1 · name 1 · capital 2 · ownership 4
- AddressMoved to Hejrevej 33, 2400 København NV
- ManagementChristian Bernitt Birk stepped down as board member
- NameName changed from PRAICE IVS to PRAICE APS
- CapitalShare capital changed from 90 DKK to 89,840 DKK
- CapitalShare capital changed from 113 DKK to 90 DKK
- OwnershipStairways ApS registered as owner (10%)
- OwnershipNicklas Nyegaard registered as owner (5%)
- OwnershipEma Mirela Rogobete is no longer registered as owner
- OwnershipNicklas Nyegaard is no longer registered as owner
20158 changescapital 1 · management 3 · address 1 · industry 1 · ownership 2
- CapitalShare capital changed from 100 DKK to 113 DKK
- ManagementChristian Weis Højfeldt appointed board member
- ManagementChristian Bernitt Birk appointed board member
- ManagementHarald Preben Carøe appointed board member
- AddressMoved to Njalsgade 19D, 2, 2300 København S
- IndustryIndustry changed to Webportaler (631200)
- OwnershipHarald Preben Carøe registered as owner (5%)
- OwnershipEma Mirela Rogobete registered as owner (10%)
20145 changesownership 3 · founded 1 · management 1
- OwnershipBIT BLUEPRINT ApS registered as owner (15%)
- OwnershipNicklas Nyegaard registered as owner (20%)
- FoundedRegistered as PRAICE IVS
- ManagementAndreas Aurorian appointed ceo
- OwnershipAndreas Aurorian registered as owner (33.33%)
Related companies
Same industry in Gentofte
- e-Boks Development A/S45 employees
- Candyfloss Collective ApS2 employees
Same people in management
- Attent Facility Services A/Svia Jens Romundstad
- Ist ApSvia Jens Arne Madsen
- Edora Development A/Svia Mads Hedegaard
- Lobyco A/Svia Rune Ibsen
- Ametek Denmark A/Svia Harald Preben Carøe
- Alfapeople Nordic A/Svia Christian Weis Højfeldt
Largest in the industry
- Cortex Consult A/SDKK 47.1m
- Skoletip ApSDKK 28.7m
- GoLearn ApSDKK 26.9m
- Esoft International A/SDKK 22.6m
- Scor ApSDKK 15.9m
- Billetto ApSDKK 14.6m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.