Popup Mysteriet ApS
Private limited companyCVR 43070622ValbyActive
Popup Mysteriet ApS is a private limited company, based in Valby, active in retail sale of other cultural goods n.e.c., founded in 2022. Net profit fell 85% from 2024 to 2025, ending at DKK 15,810. Equity grew to DKK 110k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 44% (2024 → 2025), to DKK 79,818.
- Net profit fell 85% (2024 → 2025), to DKK 15,810.
- Equity rose 34% (2024 → 2025), to DKK 110k.
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of other cultural goods n.e.c. (476990)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | 80 | – |
| Gross profit | −59 | 143 | 80 | −44.4% |
| Operating profit (EBIT) | −64 | 140 | 20 | −85.5% |
| Profit before tax | – | 137 | 20 | −85.2% |
| Net profit | −64 | 106 | 16 | −85.1% |
| Total assets | 81 | 137 | 110 | −19.6% |
| Equity | −3 | 82 | 110 | +34.1% |
| Liabilities | 84 | 55 | 0 | −100% |
| Cash and cash equivalents | 81 | 92 | 110 | +19.9% |
| Average number of employees | 8 | 0 | – | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/08/2024 – 31/07/2025 | 07/02/2026 | The company | PDF not statedXBRL |
| 2024 | 01/08/2023 – 31/07/2024 | 12/02/2025 | The company | PDFXBRL |
| 2023 | 21/02/2022 – 31/07/2023 | 21/01/2024 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Position in the industry
25 companies in the databaseComparison with the other companies in retail sale of other cultural goods n.e.c. based on the latest financial year.
Industry median: gross profit DKK 814k, net profit DKK 15,810, equity DKK 200k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 61,389of 69,742 Better than 12% | No. 54,304of 69,964 Better than 22% |
| Same industry and fewer than 20 employees20 companies in the comparison | No. 15of 20 Better than 26% | No. 13of 20 Better than 37% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 14,530of 16,614 Better than 13% | No. 10,005of 16,661 Better than 40% |
| All companies of type ApS66,508 companies in the comparison | No. 59,023of 66,379 Better than 11% | No. 50,461of 66,505 Better than 24% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of other cultural goods n.e.c.- Popup Mysteriet ApSDKK 79,818
- The Army Painter ApSDKK 96.7m
- Panduro Hobby A/SDKK 35.4m
- Popup Mysteriet ApSDKK 15,810
- The Army Painter ApSDKK 36.9m
- Panduro Hobby A/SDKK 3.1m
- Popup Mysteriet ApSDKK 110k
- The Army Painter ApSDKK 68.4m
- Panduro Hobby A/SDKK 20.8m
- Popup Mysteriet ApS3
- The Army Painter ApS97
- Panduro Hobby A/S145
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Mia Lyhne Pedersen50%
- Sarah Beck Vølkers50%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Mia Lyhne Pedersen | Director | 21/02/2022 |
| Sarah Beck Vølkers | Director | 21/02/2022 |
- Founders
- Mia Lyhne Pedersen, Sarah Beck Vølkers
Signing rule: Selskabet tegnes af en direktør
Address and production units
1 active production unitsKongshaven 6A
2500 Valby
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Popup Mysteriet ApS | Kongshaven 6A, 2500 Valby | 3 | 1028013244 |
Purpose
Selskabets formål er at drive virksomhed med spil og undervisning, med primært fokus på børn og unge, herunder mobile escape rooms, samt enhver i forbindelse hermed stående virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
11 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of other cultural goods n.e.c. (476990)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaddress 1
- AddressMoved to Kongshaven 6A, 2500 Valby
20226 changesindustry 1 · founded 1 · management 2 · ownership 2
- IndustryIndustry changed to Detailhandel med spil og legetøj (476500)
- FoundedRegistered as Popup Mysteriet ApS
- ManagementMia Lyhne Pedersen appointed director
- ManagementSarah Beck Vølkers appointed director
- OwnershipMia Lyhne Pedersen registered as owner (50%)
- OwnershipSarah Beck Vølkers registered as owner (50%)
Related companies
Same industry in København
- Panduro Hobby A/S145 employees
- Stelling A/S39 employees
- Jul til Døren ApS12 employees
- Mega Matraws ApS11 employees
- Smyks ApS10 employees
Largest in the industry
- The Army Painter ApSDKK 96.7m
- Panduro Hobby A/SDKK 35.4m
- Stelling A/SDKK 7.5m
- Smyks ApSDKK 4.5m
- Deko By Lind ApsDKK 3.4m
- Incado By Roholt ApSDKK 3.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.