Plum Safety ApS

Private limited companyCVR 41057653AssensActive

Plum Safety ApS is a private limited company, based in Assens, active in wholesale of pharmaceutical goods and nursing supplies, founded in 2020. Equity was negative at the end of 2025 (−DKK 46.1m). The company made a loss in both 2024 and 2025, most recently DKK 9.7m. With 61 employees, the company is about 7 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 50.8m+54.8% vs. 2024
Net profit−DKK 9.7m−0.7% vs. 2024
Equity−DKK 46.1m−43.4% vs. 2024
Employees61latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 55% (2024 → 2025), to DKK 50.8m.
  • The loss grew: from DKK 9.6m to DKK 9.7m (2024 → 2025).

Employees

  • 16 fewer employees than a year earlier: 61 (07/2026) against 77 (07/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 50m−DKK 40m−DKK 30m−DKK 20m−DKK 10mDKK 0202020212022202320242025
EquityNet profit
Financial figures for Plum Safety ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit22,91723,78729,97632,18532,80950,782+54.8%
Operating profit (EBIT)−1,837−3,6749771,198−3,582−6,016−68%
Profit before tax−7,464−9,862−4,941−6,456−12,370−12,379−0.1%
Net profit−6,045−7,677−3,853−5,035−9,591−9,655−0.7%
Total assets172,287155,029141,409137,751145,737116,278−20.2%
Equity−6,005−13,681−17,534−22,569−32,159−46,104−43.4%
Liabilities177,812168,431158,943160,159176,597159,328−9.8%
Cash and cash equivalents3,2533,29711,6387,327011,703–
Average number of employees81315172351+121.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50m202020212022202320242025
Gross profitMedian, the industry (232 companies)

Signals from the financial statements

calculated from the 2025 figures
  • Negative equity

    Equity was −DKK 46.1m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 6 years in a row

    Net result has been negative in 2020–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Plum Safety ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202525/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202420/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202305/02/2024The companyPDF not statedXBRL
202201/01/2022 – 31/12/202210/02/2023The companyPDFXBRL
202101/01/2021 – 31/12/202112/04/2022The companyPDFXBRL
202001/01/2020 – 31/12/202028/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0102030405060708008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

232 companies in the database

Comparison with the other companies in wholesale of pharmaceutical goods and nursing supplies based on the latest financial year.

Gross profitDKK 50.8mNo. 52 of 232
Better than 78% of the companies in the industry
Equity−DKK 46.1mNo. 232 of 232
Better than 0% of the companies in the industry
Number of employees61No. 33 of 232
Better than 86% of the companies in the industry

Industry median: gross profit DKK 11.2m, net profit DKK 1.8m, equity DKK 9.6m, 9 employees.

DKK 100kDKK 1.4mDKK 19.1mDKK 263.2mDKK 1.5bnHere
Distribution of gross profit for 225 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 1,766of 4,412
Better than 60%
No. 4,438of 4,466
Better than 1%
Same industry and 50–199 employees30 companies in the comparison
No. 25of 30
Better than 17%
No. 30of 30
Better than 0%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 682of 33,588
Better than 98%
No. 33,603of 33,687
Better than 0%
All companies of type ApS66,508 companies in the comparison
No. 706of 66,379
Better than 99%
No. 66,423of 66,505
Better than 0%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of pharmaceutical goods and nursing supplies
Gross profit
  1. Plum Safety ApSDKK 50.8m
  2. Ambu A/SDKK 3.6bn
  3. Stada Nordic ApSDKK 687m
Net profit
  1. Plum Safety ApS−DKK 9.7m
  2. Ambu A/SDKK 609m
  3. Stada Nordic ApSDKK 54.6m
Equity
  1. Plum Safety ApS−DKK 46.1m
  2. Ambu A/SDKK 6bn
  3. Stada Nordic ApSDKK 346.3m
Employees
  1. Plum Safety ApS61
  2. Ambu A/S619
  3. Stada Nordic ApS51

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Directa AB100%
Plum Safety ApS

Management

4 active registrations

Executive management

Executive management at Plum Safety ApS
NameRoleAppointed
Bo Winther BarkholtDirector21/01/2020

Board of directors

Board of directors at Plum Safety ApS
NameRoleAppointed
Bo Winther BarkholtBoard member21/01/2020
Henric Carl Evert KarskChair of the board21/01/2020
Maria Ulrika Hallén TabriziBoard member21/01/2020
Founders
KR 332 ApS
Former management (1)
Former management at Plum Safety ApS
NameRoleAppointedResigned
Bent KemplarDirector01/01/202021/01/2020

Signing rule: Selskabet tegnes af to bestyrelsesmedlemmer i forening.

Address and production units

1 active production units

Mandelalleen 1
5610 Assens

Assens Municipality · Postcode 5610

Production units
Production unitAddressEmployeesP number
Plum Safety ApSMandelalleen 1, 5610 Assens571025396584

Purpose

Selskabets formål er fremstilling, design salg og marketing af øjenskyl, gipsbandager og førstehjælpsprodukter samt al virksomhed, som efter bestyrelsens skøn har forbindelse hermed.

The purpose is quoted from the register in Danish.

Changes year by year

20 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
202014 changesaddress 2 · name 1 · industry 1 · management 6 · ownership 3 · founded 1
  • Moved to Mandelalleen 1, 5610 Assens
  • Name changed from KR 1933 ApS to Plum Safety ApS
  • Moved to Frederik Plums Vej 2, 5610 Assens
  • Industry changed to Wholesale of pharmaceutical goods and nursing supplies (464610)
  • Bo Winther Barkholt appointed director
  • Bo Winther Barkholt appointed board member
  • Henric Carl Evert Karsk appointed chair of the board
  • Maria Ulrika Hallén Tabrizi appointed board member
  • Bent Kemplar stepped down as director
  • Directa AB registered as owner (100%)
  • KR 332 ApS is no longer registered as owner
  • Registered as KR 1933 ApS
  • Bent Kemplar appointed director
  • KR 332 ApS registered as owner (100%)

Related companies

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction