Pleaz ApS
Private limited companyCVR 41858761København ØActive
Pleaz ApS is a private limited company, based in København Ø, active in other software publishing, founded in 2020. Equity was negative at the end of 2025 (−DKK 268k). The company made a loss in both 2024 and 2025, most recently DKK 3.1m. 8 other companies in the database are registered at the same address.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 46% (2024 → 2025), to DKK 1.8m.
- The loss got smaller: from DKK 4.1m to DKK 3.1m (2024 → 2025).
Employees
- 4 more employees than a year earlier: 7 (07/2026) against 3 (07/2025).
Management and owners, last 24 months
- New owners registered: Scale Capital Fund II K/S (30/12/2025) and FitConsult Holding ApS (30/12/2025).
- No longer registered as owner: FitConsult Holding ApS (29/12/2025), WHATADAY Holding ApS (17/12/2024) and Scale Capital Fund II K/S (29/12/2025).
Registrations, last 24 months
- 30/12/2025: Share capital changed from 55,985 DKK to 63,808 DKK
- 21/11/2025: Moved to Fruebjergvej 3, 2100 København Ø
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 2,094 | 5,164 | 7,007 | 3,381 | 1,814 | −46.3% |
| Operating profit (EBIT) | −492 | −2,336 | −1,814 | −3,684 | −2,104 | +42.9% |
| Profit before tax | −501 | −2,413 | −2,402 | −4,626 | −3,134 | +32.3% |
| Net profit | −310 | −1,645 | −1,802 | −4,057 | −3,134 | +22.7% |
| Total assets | 5,827 | 10,374 | 13,999 | 11,687 | 11,453 | −2% |
| Equity | 4,109 | 5,705 | 3,738 | −296 | −268 | +9.5% |
| Liabilities | 1,617 | 4,528 | 9,728 | 11,983 | 11,720 | −2.2% |
| Cash and cash equivalents | 3,476 | 3,746 | 3,265 | 2,146 | 1,967 | −8.3% |
| Average number of employees | 7 | 18 | 18 | 10 | 4 | −60% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 268k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 5 years in a row
Net result has been negative in 2021–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Fewer employees
The number of employees fell 60% from 10 in 2024 to 4 in 2025.
How is this calculated?
The number of employees according to the annual report has fallen by at least 25%, and was at least 10 the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 29/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 09/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 09/05/2023 | The company | PDFXBRL |
| 2021 | 11/11/2020 – 31/12/2021 | 13/07/2022 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
499 companies in the databaseComparison with the other companies in other software publishing based on the latest financial year.
Industry median: gross profit DKK 2.9m, net profit DKK 42,450, equity DKK 1.1m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 32,978of 69,742 Better than 53% | No. 64,319of 69,964 Better than 8% |
| Same industry and fewer than 20 employees406 companies in the comparison | No. 196of 404 Better than 52% | No. 324of 406 Better than 20% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 17,829of 33,588 Better than 47% | No. 30,350of 33,687 Better than 10% |
| All companies of type ApS66,508 companies in the comparison | No. 31,921of 66,379 Better than 52% | No. 60,721of 66,505 Better than 9% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other software publishing- Pleaz ApSDKK 1.8m
- Milestone Systems A/SDKK 2bn
- Visma e-conomic A/SDKK 880.2m
- Pleaz ApS−DKK 3.1m
- Milestone Systems A/SDKK 183.4m
- Visma e-conomic A/SDKK 456.2m
- Pleaz ApS−DKK 268k
- Milestone Systems A/SDKK 1.7bn
- Visma e-conomic A/SDKK 471.5m
- Pleaz ApS7
- Milestone Systems A/S531
- Visma e-conomic A/S456
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Auxilium Holding ApS50%
- Scale Capital Fund II K/S25%
- FitConsult Holding ApS10%
Management
6 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Micki Kold Nagel | CEO | 12/11/2020 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Lars Jensen | Board member | 18/11/2021 |
| Peter Stilund Torstensen | Board member | 18/11/2021 |
| Eske Gunge | Board member | 18/11/2021 |
| Pernille Feld Snitkjær | Board member | 18/11/2021 |
| Micki Kold Nagel | Chair of the board | 18/11/2021 |
Signing rule: Selskabet tegnes af formanden for bestyrelsen i forening med en direktør, eller af to bestyrelsesmedlemmer i forening eller af den samlede bestyrelse.
Address and production units
1 active production unitsFruebjergvej 3
2100 København Ø
København Municipality · Postcode 2100
Other companies at the address (8)
- Vektor Ejendomme A/SBuying and selling of own real estate
- Symbion A/SRenting of commercial property
- Synopsys Denmark ApSComputer consultancy and computer facilities management
- Clinical-Microbiomics A/SResearch and experimental development on natural sciences and engineering
- River Stone Biotech ApSResearch and experimental development on natural sciences and engineering
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Pleaz ApS | Fruebjergvej 3, 2100 København Ø | 6 | 1026485017 |
Purpose
Selskabets formål er at hjælpe virksomheder med at fremme trivsel og sundhed samt efter bestyrelsens skøn dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
33 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20257 changescapital 1 · ownership 4 · address 1 · accounts 1
- CapitalShare capital changed from 55,985 DKK to 63,808 DKK
- OwnershipScale Capital Fund II K/S registered as owner (25%)
- OwnershipFitConsult Holding ApS registered as owner (10%)
- OwnershipScale Capital Fund II K/S is no longer registered as owner
- OwnershipFitConsult Holding ApS is no longer registered as owner
- AddressMoved to Fruebjergvej 3, 2100 København Ø
- AccountsAnnual report for 2024 published
20243 changesownership 1 · accounts 1 · address 1
- OwnershipWHATADAY Holding ApS is no longer registered as owner
- AccountsAnnual report for 2023 published
- AddressMoved to Rovsingsgade 68, 2100 København Ø
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20222 changesaccounts 1 · capital 1
- AccountsAnnual report for 2021 published
- CapitalShare capital changed from 51,302 DKK to 55,985 DKK
20219 changescapital 2 · management 5 · ownership 1 · address 1
- CapitalShare capital changed from 46,618 DKK to 51,302 DKK
- ManagementLars Jensen appointed board member
- ManagementPeter Stilund Torstensen appointed board member
- ManagementEske Gunge appointed board member
- ManagementPernille Feld Snitkjær appointed board member
- ManagementMicki Kold Nagel appointed chair of the board
- OwnershipScale Capital Fund II K/S registered as owner (10%)
- CapitalShare capital changed from 44,444 DKK to 46,618 DKK
- AddressMoved to Lyngbyvej 17, st, 2100 København Ø
202010 changescapital 1 · ownership 5 · industry 1 · address 1 · founded 1 · management 1
- CapitalShare capital changed from 40,000 DKK to 44,444 DKK
- OwnershipWHATADAY Holding ApS registered as owner (10%)
- OwnershipFitConsult Holding ApS registered as owner (5%)
- IndustryIndustry changed to Other software publishing (582900)
- OwnershipWHATADAY Holding ApS is no longer registered as owner
- AddressMoved to Nørre Allé 41, 2200 København N
- FoundedRegistered as Pleaz ApS
- ManagementMicki Kold Nagel appointed ceo
- OwnershipWHATADAY Holding ApS registered as owner (20%)
- OwnershipAuxilium Holding ApS registered as owner (50%)
Related companies
Same industry in København
- Simcorp A/S634 employees
- Visma e-conomic A/S456 employees
- PowerMatch ApS333 employees
- Sap Danmark A/S266 employees
- Better Collective A/S152 employees
- Planday A/S150 employees
Same people in management
- Ab A/Svia Peter Stilund Torstensen
- Kahoot! Denmark ApSvia Eske Gunge
- Penneo A/Svia Eske Gunge
- Symbion A/Svia Peter Stilund Torstensen
- Airtame ApSvia Lars Jensen
- Woba ApSvia Eske Gunge
Largest in the industry
- Milestone Systems A/SDKK 2bn
- Visma e-conomic A/SDKK 880.2m
- Google Denmark ApSDKK 382m
- Continia Software A/SDKK 309.6m
- Boyum IT Solutions A/SDKK 208.2m
- Capture One A/SDKK 164.4m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.