Playalive A/S
Public limited companyCVR 31279429Odense SØActive
Playalive A/S is a public limited company, based in Odense SØ, active in manufacture of sports goods, founded in 2008. Equity was negative at the end of 2025 (−DKK 1.1m). The company made a loss in both 2024 and 2025, most recently DKK 243k.
Key figures · financial year 2025
Gross profitDKK 658k+80.6% vs. 2024
Net profit−DKK 243k+81.3% vs. 2024
Equity−DKK 1.1m−28.9% vs. 2024
Employees4latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 81% (2024 → 2025), to DKK 658k.
- The loss got smaller: from DKK 1.3m to DKK 243k (2024 → 2025).
Employees
- 3 fewer employees than a year earlier: 4 (06/2024) against 7 (06/2023).
Management and owners, last 24 months
- New in management: Søren Straagaard (board member, 02/07/2026), Søren Straagaard (director, 02/07/2026) and Helle Maria Landtved (director, 09/07/2025).
- Stepped down: Claus Raaen Thomsen (director, 09/07/2025), Helle Maria Landtved (board member, 02/07/2026) and Helle Maria Landtved (director, 02/07/2026).
Registrations, last 24 months
- 08/01/2025: Moved to C.F. Tietgens Boulevard 32C, Over Holluf, 5220 Odense SØ
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 2,091 | 2,862 | 2,347 | 1,793 | 364 | 658 | +80.6% |
| Operating profit (EBIT) | 142 | 495 | −247 | −1,062 | −1,255 | −93 | +92.6% |
| Profit before tax | 134 | 435 | −361 | −1,194 | −1,400 | −243 | +82.6% |
| Net profit | 104 | 396 | −261 | −912 | −1,302 | −243 | +81.3% |
| Total assets | 3,805 | 5,274 | 5,652 | 5,350 | 4,181 | 2,823 | −32.5% |
| Equity | 1,171 | 1,631 | 1,371 | 459 | −843 | −1,086 | −28.9% |
| Liabilities | 2,539 | 3,573 | 4,130 | 4,891 | 5,023 | 3,909 | −22.2% |
| Cash and cash equivalents | 77 | 0 | 0 | 0 | 165 | 318 | +92.4% |
| Average number of employees | 4 | 5 | 4 | 5 | 2 | 1 | −50% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 1.1m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 4 years in a row
Net result has been negative in 2022–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 29/04/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 10/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 19/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 27/02/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 25/02/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 02/03/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
23 companies in the databaseComparison with the other companies in manufacture of sports goods based on the latest financial year.
Gross profitDKK 658kNo. 15 of 23
Better than 36% of the companies in the industry
Equity−DKK 1.1mNo. 21 of 23
Better than 9% of the companies in the industry
Number of employees4No. 18 of 23
Better than 23% of the companies in the industry
Industry median: gross profit DKK 1.2m, net profit DKK 61,275, equity DKK 692k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 51,285of 69,742 Better than 26% | No. 67,304of 69,964 Better than 4% |
| Same industry and fewer than 20 employees21 companies in the comparison | No. 13of 21 Better than 40% | No. 19of 21 Better than 10% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 20,254of 24,791 Better than 18% | No. 24,234of 24,909 Better than 3% |
| All companies of type A/S18,025 companies in the comparison | No. 15,972of 17,786 Better than 10% | No. 17,393of 18,024 Better than 4% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Manufacture of sports goodsGross profit
- Playalive A/SDKK 658k
- Ledon A/SDKK 15.3m
- Body Bike Production A/SDKK 13.7m
Net profit
- Playalive A/S−DKK 243k
- Ledon A/SDKK 2.9m
- Body Bike Production A/SDKK 5.1m
Equity
- Playalive A/S−DKK 1.1m
- Ledon A/SDKK 15.5m
- Body Bike Production A/SDKK 30.7m
Employees
- Playalive A/S4
- Ledon A/S29
- Body Bike Production A/S26
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterOwners
- LK Development af 2006 ApS15%
- BT Holding Vejle ApS15%
- Kompan A/S50%
Playalive A/S
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Søren Straagaard | Director | 02/07/2026 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Henrik Ugilt Ege Christensen | Board member | 26/06/2024 |
| Peter Elkjær-Larsen | Chair of the board | 26/06/2024 |
| Søren Straagaard | Board member | 02/07/2026 |
- Founders
- Jan Bendix, Innotronic ApS, LK Development af 2006 ApS, Kaasgaard Holding ApS, BT Holding Vejle ApS, Innovation Midtvest A/S
Former management (14)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Christian Bjerre Bojsen | Board member | 21/02/2008 | 01/05/2014 |
| Jan Bendix | Chair of the board | 21/02/2008 | 30/12/2019 |
| Claus Raaen Thomsen | Director | 21/02/2008 | 09/07/2025 |
| Lene Stengade | Board member | 14/12/2009 | 19/11/2013 |
| Claus Raaen Thomsen | Board member | 01/01/2010 | 19/11/2013 |
| Jørn Eskildsen | Board member | 19/11/2013 | 26/06/2024 |
| Morten Bitsch Janik | Board member | 01/05/2014 | 28/12/2018 |
| Lene Stengade | Board member | 28/12/2018 | 30/12/2019 |
| Niels Julskjær | Board member | 14/08/2019 | 29/12/2019 |
| Lau Kofoed Kierstein | Board member | 30/12/2019 | 26/06/2024 |
| Claus Raaen Thomsen | Board member | 30/12/2019 | 26/06/2024 |
| Niels Julskjær | Chair of the board | 30/12/2019 | 26/06/2024 |
| Helle Maria Landtved | Board member | 26/06/2024 | 02/07/2026 |
| Helle Maria Landtved | Director | 09/07/2025 | 02/07/2026 |
Signing rule: Selskabet tegnes af den samlede bestyrelse eller af en direktør i forening med bestyrelsesformanden eller af en direktør i forening med to bestyrelsesmedlemmer.
Address and production units
1 active production unitsC.F. Tietgens Boulevard 32C
5220 Odense SØ
Odense Municipality · Postcode 5220
Other companies at the address (2)
- Kompan A/SManufacture of builders' carpentry and joinery
- Kompan Danmark A/SNon-specialised wholesale trade
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PLAYALIVE A/S | C.F. Tietgens Boulevard 32C, Over Holluf, 5220 Odense SØ | 4 | 1014250634 |
Purpose
Selskabets formål er udvikling og global afsætning af interaktive legeredskaber m.v.
The purpose is quoted from the register in Danish.
Changes year by year
83 registered events02015
02016
32017
122018
192019
02020
12021
12022
12023
162024
42025
52026
20265 changesmanagement 4 · accounts 1
- ManagementSøren Straagaard appointed director
- ManagementSøren Straagaard appointed board member
- ManagementHelle Maria Landtved stepped down as director
- ManagementHelle Maria Landtved stepped down as board member
- AccountsAnnual report for 2025 published
20254 changesaccounts 1 · management 2 · address 1
- AccountsAnnual report for 2024 published
- ManagementHelle Maria Landtved appointed director
- ManagementClaus Raaen Thomsen stepped down as director
- AddressMoved to C.F. Tietgens Boulevard 32C, Over Holluf, 5220 Odense SØ
202416 changesmanagement 7 · ownership 8 · accounts 1
- ManagementHelle Maria Landtved appointed board member
- ManagementPeter Elkjær-Larsen appointed chair of the board
- ManagementHenrik Ugilt Ege Christensen appointed board member
- ManagementLau Kofoed Kierstein stepped down as board member
- ManagementClaus Raaen Thomsen stepped down as board member
- ManagementNiels Julskjær stepped down as chair of the board
- ManagementJørn Eskildsen stepped down as board member
- OwnershipBT HOLDING VEJLE ApS registered as owner (15%)
- OwnershipKOMPAN A/S registered as owner (50%)
- OwnershipLK DEVELOPMENT AF 2006 ApS registered as owner (15%)
- OwnershipINNOTRONIC ApS is no longer registered as owner
- OwnershipOle Højland Clausen is no longer registered as owner
- OwnershipNiels Julskjær is no longer registered as owner
- OwnershipBT HOLDING VEJLE ApS is no longer registered as owner
- OwnershipLK DEVELOPMENT AF 2006 ApS is no longer registered as owner
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
201919 changesmanagement 7 · ownership 11 · address 1
- ManagementLau Kofoed Kierstein appointed board member
- ManagementClaus Raaen Thomsen appointed board member
- ManagementNiels Julskjær appointed chair of the board
- ManagementLene Stengade stepped down as board member
- ManagementJan Bendix stepped down as chair of the board
- OwnershipINNOTRONIC ApS registered as owner (20%)
- OwnershipOle Højland Clausen registered as owner (10%)
- OwnershipBT HOLDING VEJLE ApS registered as owner (20%)
- OwnershipLK DEVELOPMENT AF 2006 ApS registered as owner (20%)
- OwnershipJAN BENDIX A/S is no longer registered as owner
- OwnershipPBI HOLDING A/S is no longer registered as owner
- ManagementNiels Julskjær stepped down as board member
- OwnershipLK DEVELOPMENT AF 2006 ApS is no longer registered as owner
- OwnershipOle Højland Clausen is no longer registered as owner
- OwnershipINNOTRONIC ApS is no longer registered as owner
- OwnershipBT HOLDING VEJLE ApS is no longer registered as owner
- OwnershipNiels Julskjær registered as owner (15%)
- ManagementNiels Julskjær appointed board member
- AddressMoved to Jens Grøns Vej 2, 7100 Vejle
201812 changesmanagement 2 · ownership 9 · address 1
- ManagementLene Stengade appointed board member
- ManagementMorten Bitsch Janik stepped down as board member
- OwnershipLK DEVELOPMENT AF 2006 ApS registered as owner (15%)
- OwnershipOle Højland Clausen registered as owner (10%)
- OwnershipINNOTRONIC ApS registered as owner (15%)
- OwnershipBT HOLDING VEJLE ApS registered as owner (15%)
- OwnershipBOREAN INNOVATION A/S is no longer registered as owner
- OwnershipUddannelses- og Forskningsstyrelsen is no longer registered as owner
- OwnershipBT HOLDING VEJLE ApS is no longer registered as owner
- OwnershipINNOTRONIC ApS is no longer registered as owner
- OwnershipLK DEVELOPMENT AF 2006 ApS is no longer registered as owner
- AddressMoved to Jens Grøns Vej 2, 7100 Vejle
20173 changesownership 3
- OwnershipBOREAN INNOVATION A/S registered as owner (5%)
- OwnershipUddannelses- og Forskningsstyrelsen registered as owner (20%)
- OwnershipStyrelsen for Forskning og Uddannelse is no longer registered as owner
20142 changesmanagement 2
- ManagementMorten Bitsch Janik appointed board member
- ManagementChristian Bjerre Bojsen stepped down as board member
201310 changescapital 1 · management 3 · ownership 6
- CapitalShare capital changed from 625,000 DKK to 500,000 DKK
- ManagementJørn Eskildsen appointed board member
- ManagementClaus Raaen Thomsen stepped down as board member
- ManagementLene Stengade stepped down as board member
- OwnershipStyrelsen for Forskning og Uddannelse registered as owner (25%)
- OwnershipJAN BENDIX A/S registered as owner (15%)
- OwnershipBT HOLDING VEJLE ApS registered as owner (10%)
- OwnershipINNOTRONIC ApS registered as owner (10%)
- OwnershipLK DEVELOPMENT AF 2006 ApS registered as owner (10%)
- OwnershipPBI HOLDING A/S registered as owner (20%)
20121 changeaddress 1
- AddressMoved to Platzvej 2, 7100 Vejle
20101 changemanagement 1
- ManagementClaus Raaen Thomsen appointed board member
20093 changescapital 1 · management 1 · address 1
- CapitalShare capital changed from 500,000 DKK to 625,000 DKK
- ManagementLene Stengade appointed board member
- AddressMoved to Havnegade 30, 2. 2, 7100 Vejle
20084 changesfounded 1 · management 3
- FoundedRegistered as PLAYALIVE A/S
- ManagementChristian Bjerre Bojsen appointed board member
- ManagementJan Bendix appointed chair of the board
- ManagementClaus Raaen Thomsen appointed director
Related companies
Same people in management
- Danpo A/Svia Peter Elkjær-Larsen
- Lantmännen Schulstad A/Svia Peter Elkjær-Larsen
- Heras Denmark A/Svia Jan Bendix
- Lantmännen Unibake Denmark A/Svia Peter Elkjær-Larsen
- Palsgaard Spær A/Svia Morten Bitsch Janik
- Ingeniør'ne A/Svia Jan Bendix
Largest in the industry
- Ledon A/SDKK 15.3m
- Body Bike Production A/SDKK 13.7m
- Indu A/SDKK 4.6m
- Handi Life Sport ApSDKK 4.3m
- Nørvo Sportsnet A/SDKK 3.4m
- Gymnashop Danmark ApSDKK 2.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.