Play Hard ApS
Private limited companyCVR 41406305GørløseActive
Play Hard ApS is a private limited company, based in Gørløse, active in retail sale of motorcycles, parts and accessories, founded in 2020. Net profit rose 2134% from 2024 to 2025, ending at DKK 118k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 217% (2024 → 2025), to DKK 118k.
- Net profit rose 2,134% (2024 → 2025), to DKK 118k.
- Equity turned positive again: DKK 55,937 (2024 → 2025).
Management and owners, last 24 months
- New in management: Martin Tørnblad (ceo, 01/08/2026).
- Stepped down: Brian Norby Christensen (ceo, 31/07/2026).
Registrations, last 24 months
- 01/05/2025: Industry changed to Retail sale of motorcycles, parts and accessories (478300)
- 01/01/2025: Industry changed to Brokerage activities in specialised construction work (436000)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | – | – | −82 | −96 | 37 | 118 | +217.3% |
| Operating profit (EBIT) | 0 | 0 | – | −96 | 31 | 118 | +285% |
| Profit before tax | −6 | −1 | −82 | −97 | 7 | 118 | +1,642.6% |
| Net profit | −6 | −1 | −66 | −76 | 5 | 118 | +2,134.3% |
| Total assets | 175 | 84 | 256 | 240 | 351 | 531 | +51.3% |
| Equity | 84 | 84 | 17 | −58 | −53 | 56 | +205.3% |
| Liabilities | 92 | 0 | 239 | 299 | 404 | 475 | +17.5% |
| Cash and cash equivalents | 175 | 84 | 58 | 10 | 39 | 251 | +534.6% |
| Average number of employees | – | – | – | – | – | 0 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 20/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 11/06/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 18/06/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 31/03/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 13/06/2022 | The company | PDF not statedXBRL |
| 2020 | 04/06/2020 – 31/12/2020 | 14/07/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Position in the industry
46 companies in the databaseComparison with the other companies in retail sale of motorcycles, parts and accessories based on the latest financial year.
Industry median: gross profit DKK 2.2m, net profit DKK 107k, equity DKK 1.3m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 60,752of 69,742 Better than 13% | No. 57,047of 69,964 Better than 18% |
| Same industry and fewer than 20 employees46 companies in the comparison | No. 44of 46 Better than 4% | No. 41of 46 Better than 11% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 30,197of 33,588 Better than 10% | No. 27,158of 33,687 Better than 19% |
| All companies of type ApS66,508 companies in the comparison | No. 58,423of 66,379 Better than 12% | No. 53,285of 66,505 Better than 20% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of motorcycles, parts and accessories- Play Hard ApSDKK 118k
- Xpedit-cph A/SDKK 7.5m
- MC Syd A/SDKK 7.1m
- Play Hard ApSDKK 118k
- Xpedit-cph A/SDKK 344k
- MC Syd A/SDKK 1.6m
- Play Hard ApSDKK 55,937
- Xpedit-cph A/SDKK 3.3m
- MC Syd A/SDKK 22.5m
- Play Hard ApS4
- Xpedit-cph A/S12
- MC Syd A/S12
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Tørnblad Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Martin Tørnblad | CEO | 01/08/2026 |
- Founders
- Tørnblad Holding ApS
Former management (3)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Martin Tørnblad | Director | 04/06/2020 | 15/01/2024 |
| Kim Toke Helmer Jensen | CEO | 15/01/2024 | 29/07/2024 |
| Brian Norby Christensen | CEO | 29/07/2024 | 31/07/2026 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsSolvej 56
3330 Gørløse
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Play Hard ApS | Solvej 56, 3330 Gørløse | 4 | 1025890228 |
Purpose
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
18 registered events20263 changesmanagement 2 · accounts 1
- ManagementMartin Tørnblad appointed ceo
- ManagementBrian Norby Christensen stepped down as ceo
- AccountsAnnual report for 2025 published
20253 changesaccounts 1 · industry 2
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of motorcycles, parts and accessories (478300)
- IndustryIndustry changed to Brokerage activities in specialised construction work (436000)
20245 changesmanagement 4 · accounts 1
- ManagementBrian Norby Christensen appointed ceo
- ManagementKim Toke Helmer Jensen stepped down as ceo
- AccountsAnnual report for 2023 published
- ManagementKim Toke Helmer Jensen appointed ceo
- ManagementMartin Tørnblad stepped down as director
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20222 changesaccounts 1 · name 1
- AccountsAnnual report for 2021 published
- NameName changed from Peak Events ApS to Play Hard ApS
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20203 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Peak Events ApS
- ManagementMartin Tørnblad appointed director
- OwnershipTørnblad Holding ApS registered as owner (100%)
Related companies
Largest in the industry
- Xpedit-cph A/SDKK 7.5m
- MC Syd A/SDKK 7.1m
- Rydbergs MC A/SDKK 6.5m
- KL Support ApSDKK 6.2m
- Engroskompagniet ApSDKK 5.7m
- Bike-shoppen ApSDKK 5.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.