Pinocchio Mad ApS
Private limited companyCVR 38751786HelsingørActive
Pinocchio Mad ApS is a private limited company, based in Helsingør, active in restaurants and cafés, founded in 2017. Equity was negative at the end of 2025 (−DKK 1m). Net profit fell 61% from 2024 to 2025, ending at DKK 53,760.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 4% (2024 → 2025), to DKK 1.4m.
- Net profit fell 61% (2024 → 2025), to DKK 53,760.
Employees
- 2 fewer employees than a year earlier: 3 (07/2026) against 5 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Restaurants and cafés (561110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 778 | 1,022 | 1,127 | 1,244 | 1,386 | 1,438 | +3.8% |
| Operating profit (EBIT) | −165 | −94 | 28 | −204 | 137 | 54 | −60.9% |
| Profit before tax | −166 | −114 | 26 | −204 | 137 | 54 | −60.9% |
| Net profit | −166 | −114 | 26 | −204 | 137 | 54 | −60.9% |
| Total assets | 680 | 609 | 471 | 358 | 372 | 328 | −11.9% |
| Equity | −902 | −1,055 | −1,029 | −1,233 | −1,096 | −1,042 | +4.9% |
| Liabilities | 1,582 | 1,664 | 1,500 | 1,591 | 1,468 | 1,370 | −6.7% |
| Cash and cash equivalents | 169 | 152 | 116 | 101 | 225 | 241 | +7.3% |
| Average number of employees | – | 5 | 3 | 4 | 4 | – | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 1m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/10/2024 – 30/09/2025 | 12/11/2025 | The company | PDF not statedXBRL |
| 2024 | 01/10/2023 – 30/09/2024 | 28/11/2024 | The company | PDFXBRL |
| 2023 | 01/10/2022 – 30/09/2023 | 18/12/2023 | The company | PDFXBRL |
| 2022 | 01/10/2021 – 30/09/2022 | 19/01/2023 | The company | PDFXBRL |
| 2021 | 01/10/2020 – 30/09/2021 | 21/01/2022 | The company | PDFXBRL |
| 2020 | 01/10/2019 – 30/09/2020 | 16/12/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
3,486 companies in the databaseComparison with the other companies in restaurants and cafés based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 62,146, equity DKK 220k, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 37,770of 69,742 Better than 46% | No. 67,229of 69,964 Better than 4% |
| Same industry and fewer than 20 employees2,301 companies in the comparison | No. 1,044of 2,296 Better than 55% | No. 2,140of 2,301 Better than 7% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 20,061of 33,588 Better than 40% | No. 31,926of 33,687 Better than 5% |
| All companies of type ApS66,508 companies in the comparison | No. 36,457of 66,379 Better than 45% | No. 63,748of 66,505 Better than 4% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Restaurants and cafés- Pinocchio Mad ApSDKK 1.4m
- Copenhagen Food Collective ApSDKK 305.3m
- Bone's Restauranter A/SDKK 193.6m
- Pinocchio Mad ApSDKK 53,760
- Copenhagen Food Collective ApSDKK 70.4m
- Bone's Restauranter A/SDKK 14.5m
- Pinocchio Mad ApS−DKK 1m
- Copenhagen Food Collective ApSDKK 263m
- Bone's Restauranter A/SDKK 23.3m
- Pinocchio Mad ApS3
- Copenhagen Food Collective ApS240
- Bone's Restauranter A/S1,208
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Jiawu Chen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jiawu Chen | Director | 16/06/2022 |
- Founders
- Pinocchio Mad Holding IVS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Wenqi Miao | Director | 28/06/2017 | 16/06/2022 |
Signing rule: Selskabet tegnes af direktøren.
Address and production units
2 active production unitsKampergade 1A
3000 Helsingør
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Restaurant OE | Kampergade 1A, 3000 Helsingør | 5 | 1022809586 |
| Pinocchio Mad ApS | Elbagade 19, 4. th, 2300 København S | 2 | 1022588288 |
Purpose
Selskabets formål er drive restauration og hermed efter ledelsens skøn beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
17 registered events20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2025 published
- IndustryIndustry changed to Restaurants and cafés (561110)
20241 changeaccounts 1
- AccountsAnnual report for 2024 published
20232 changesaccounts 2
- AccountsAnnual report for 2023 published
- AccountsAnnual report for 2022 published
20223 changesmanagement 2 · accounts 1
- ManagementJiawu Chen appointed director
- ManagementWenqi Miao stepped down as director
- AccountsAnnual report for 2021 published
20211 changeownership 1
- OwnershipWenqi Miao is no longer registered as owner
20205 changesaccounts 1 · ownership 3 · address 1
- AccountsAnnual report for 2020 published
- OwnershipWenqi Miao registered as owner (50%)
- OwnershipJiawu Chen registered as owner (100%)
- OwnershipPinocchio Mad Holding IVS is no longer registered as owner
- AddressMoved to Kampergade 1A, 3000 Helsingør
20173 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Pinocchio Mad ApS
- ManagementWenqi Miao appointed director
- OwnershipPinocchio Mad Holding IVS registered as owner (100%)
Related companies
Same industry in Helsingør
- Rib-house Helsingør ApS42 employees
- J. Brammers ApS38 employees
- Restaurant Kaj 2.0 ApS34 employees
- Gæstgivergården Helsingør ApS30 employees
- Café Kaiser Helsingør ApS29 employees
- MamMam ApS27 employees
Largest in the industry
- Copenhagen Food Collective ApSDKK 305.3m
- Bone's Restauranter A/SDKK 193.6m
- Sticks 'n' Sushi A/SDKK 190m
- MR Restaurants ApSDKK 173.9m
- Flammen A/SDKK 154.9m
- Nordic Service Partners A/SDKK 148.6m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.