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Phoenix ApS

Private limited companyCVR 35377476SlagelseActive

Phoenix ApS is a private limited company, based in Slagelse, active in serving of alcoholic beverages, founded in 2013. Equity was negative at the end of 2025 (−DKK 499k). Net profit fell 84% from 2024 to 2025, ending at DKK 125k. With 15 employees, the company is about 5 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 1.3m−3% vs. 2024
Net profitDKK 125k−84.3% vs. 2024
Equity−DKK 499k+20.1% vs. 2024
Employees15latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 3% (2024 → 2025), to DKK 1.3m.
  • Net profit fell 84% (2024 → 2025), to DKK 125k.

Employees

  • 6 fewer employees than a year earlier: 15 (07/2026) against 21 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Serving of alcoholic beverages (563020)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2m−DKK 1.5m−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1m202020212022202320242025
EquityNet profit
Financial figures for Phoenix ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit4326931,0361,0661,3401,299−3%
Operating profit (EBIT)−120−30199123186194+4.1%
Profit before tax−196−75156821,026161−84.3%
Net profit164−5912164799125−84.3%
Total assets9951,0109519789321,029+10.4%
Equity−1,549−1,609−1,488−1,423−625−499+20.1%
Liabilities2,5452,6192,4392,4021,5561,528−1.8%
Cash and cash equivalents53176220251445560+25.9%
Average number of employees223332−33.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4m202020212022202320242025
Gross profitMedian, the industry (871 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 499k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Phoenix ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202528/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202412/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202322/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202222/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202117/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202013/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
051015202508/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

871 companies in the database

Comparison with the other companies in serving of alcoholic beverages based on the latest financial year.

Gross profitDKK 1.3mNo. 347 of 870
Better than 60% of the companies in the industry
Equity−DKK 499kNo. 756 of 871
Better than 13% of the companies in the industry
Number of employees15No. 489 of 871
Better than 44% of the companies in the industry

Industry median: gross profit DKK 994k, net profit DKK 21,523, equity DKK 148k, 3 employees.

DKK 100kDKK 513kDKK 2.6mDKK 13.5mDKK 40.1mHere
Distribution of gross profit for 810 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 39,785of 69,742
Better than 43%
No. 65,735of 69,964
Better than 6%
Same industry and fewer than 20 employees703 companies in the comparison
No. 203of 702
Better than 71%
No. 603of 703
Better than 14%
Companies that are between 5 and 14 years old33,679 companies in the comparison
No. 20,982of 33,579
Better than 38%
No. 31,098of 33,678
Better than 8%
All companies of type ApS66,508 companies in the comparison
No. 38,351of 66,379
Better than 42%
No. 62,189of 66,505
Better than 6%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Serving of alcoholic beverages
Gross profit
  1. Phoenix ApSDKK 1.3m
  2. Old Irish Pub Denmark A/SDKK 69.1m
  3. Gl24 ApSDKK 42.3m
Net profit
  1. Phoenix ApSDKK 125k
  2. Old Irish Pub Denmark A/SDKK 9.4m
  3. Gl24 ApSDKK 5.5m
Equity
  1. Phoenix ApS−DKK 499k
  2. Old Irish Pub Denmark A/SDKK 53.1m
  3. Gl24 ApSDKK 19.9m
Employees
  1. Phoenix ApS15
  2. Old Irish Pub Denmark A/S258
  3. Gl24 ApS156

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Dallas Holding ApS100%
Phoenix ApS

Management

1 active registrations

Executive management

Executive management at Phoenix ApS
NameRoleAppointed
Michael Jacob DallCEO19/09/2016
Founders
Stephen Phillip Hobbs, Simon Vedel Slente
Former management (11)
Former management at Phoenix ApS
NameRoleAppointedResigned
Simon Vedel SlenteDirector03/06/201322/08/2016
Jacob Vedel HejlesenCEO22/08/201619/09/2016
Michael Jacob DallChair of the board22/08/201618/09/2016
Simon Vedel SlenteBoard member22/08/201618/09/2016
Steffen JensenDeputy chair22/08/201618/09/2016
Michael Jacob DallBoard member19/09/201631/05/2017
Simon Vedel SlenteDeputy chair19/09/201629/05/2017
Steffen JensenChair of the board19/09/201626/05/2021
Robert Nagel HansenBoard member31/05/201726/05/2021
Hans WatsonDeputy chair31/05/201726/05/2021
Michael Jacob DallBoard member02/06/201726/05/2021

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Fisketorvet 3
4200 Slagelse

Slagelse Municipality · Postcode 4200

Production units
Production unitAddressEmployeesP number
PHOENIX ApSFisketorvet 3, st, 4200 Slagelse151018564994

Purpose

Selskabets formål er restaurationsvirksomhed og anden dermed i forbindelse stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

56 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Serving of alcoholic beverages (563020)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20218 changesaccounts 1 · management 4 · ownership 3
  • Annual report for 2020 published
  • Michael Jacob Dall stepped down as board member
  • Robert Nagel Hansen stepped down as board member
  • Hans Watson stepped down as deputy chair
  • Steffen Jensen stepped down as chair of the board
  • DALLAS HOLDING ApS registered as owner (100%)
  • Steffen Jensen Holding 2016 ApS is no longer registered as owner
  • DALLAS HOLDING ApS is no longer registered as owner
20206 changesownership 6
  • DALLAS HOLDING ApS registered as owner (50%)
  • Steffen Jensen Holding 2016 ApS registered as owner (50%)
  • Hans Watson is no longer registered as owner
  • Robert Nagel Hansen is no longer registered as owner
  • DALLAS HOLDING ApS is no longer registered as owner
  • Steffen Jensen Holding 2016 ApS is no longer registered as owner
201716 changesmanagement 5 · ownership 11
  • Michael Jacob Dall appointed board member
  • Robert Nagel Hansen appointed board member
  • Hans Watson appointed deputy chair
  • Michael Jacob Dall stepped down as board member
  • Hans Watson registered as owner (10%)
  • Robert Nagel Hansen registered as owner (10%)
  • DALLAS HOLDING ApS registered as owner (33.33%)
  • Steffen Jensen Holding 2016 ApS registered as owner (33.33%)
  • Steffen Jensen Holding 2016 ApS is no longer registered as owner
  • DALLAS HOLDING ApS is no longer registered as owner
  • Simon Vedel Slente stepped down as deputy chair
  • Steffen Jensen Holding 2016 ApS registered as owner (50%)
  • DALLAS HOLDING ApS registered as owner (50%)
  • Simon Vedel Slente is no longer registered as owner
  • Steffen Jensen Holding 2016 ApS is no longer registered as owner
  • DALLAS HOLDING ApS is no longer registered as owner
201616 changesmanagement 13 · ownership 3
  • Michael Jacob Dall appointed ceo
  • Michael Jacob Dall appointed board member
  • Simon Vedel Slente appointed deputy chair
  • Steffen Jensen appointed chair of the board
  • Jacob Vedel Hejlesen stepped down as ceo
  • Simon Vedel Slente stepped down as board member
  • Steffen Jensen stepped down as deputy chair
  • Michael Jacob Dall stepped down as chair of the board
  • Simon Vedel Slente appointed board member
  • Steffen Jensen appointed deputy chair
  • Michael Jacob Dall appointed chair of the board
  • Jacob Vedel Hejlesen appointed ceo
  • Simon Vedel Slente stepped down as director
  • Steffen Jensen Holding 2016 ApS registered as owner (25%)
  • DALLAS HOLDING ApS registered as owner (25%)
  • Simon Vedel Slente registered as owner (50%)
20141 changeaddress 1
  • Moved to Fisketorvet 3, st, 4200 Slagelse
20133 changesindustry 1 · founded 1 · management 1
  • Industry changed to Cafeér, værtshuse, diskoteker mv. (563000)
  • Registered as PHOENIX ApS
  • Simon Vedel Slente appointed director

Related companies

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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