Phenomenon ApS
Private limited companyCVR 21531340København NActive
Phenomenon ApS is a private limited company, based in København N, active in retail sale of footwear, founded in 1999. Net profit fell 15% from 2024 to 2025, ending at DKK 108k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 27% (2024 → 2025), to DKK 646k.
- Net profit fell 15% (2024 → 2025), to DKK 108k.
- Equity rose 8% (2024 → 2025), to DKK 660k.
Employees
- 1 fewer employees than a year earlier: 4 (08/2026) against 5 (08/2025).
Registrations, last 24 months
- 24/03/2025: Moved to Nørrebrogade 7, st. th, 2200 København N
- 01/01/2025: Industry changed to Retail sale of footwear (477210)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 440 | 526 | 640 | 683 | 883 | 646 | −26.9% |
| Operating profit (EBIT) | −55 | −64 | 44 | 45 | 169 | −209 | −223.7% |
| Profit before tax | −5 | −65 | 43 | 45 | 166 | 142 | −14.3% |
| Net profit | −5 | −65 | 43 | 29 | 127 | 108 | −15.3% |
| Total assets | 987 | 1,003 | 760 | 862 | 1,103 | 1,081 | −1.9% |
| Equity | 479 | 415 | 457 | 486 | 613 | 660 | +7.6% |
| Liabilities | 508 | 588 | 303 | 376 | 490 | 422 | −13.9% |
| Cash and cash equivalents | 36 | 75 | 40 | 101 | 320 | 130 | −59.4% |
| Average number of employees | 2 | 2 | 2 | 2 | 3 | 3 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 29/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 24/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 29/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 27/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 27/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 29/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
94 companies in the databaseComparison with the other companies in retail sale of footwear based on the latest financial year.
Industry median: gross profit DKK 1.6m, net profit DKK 92,017, equity DKK 1.1m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 51,518of 69,742 Better than 26% | No. 38,959of 69,964 Better than 44% |
| Same industry and fewer than 20 employees78 companies in the comparison | No. 59of 78 Better than 25% | No. 50of 78 Better than 36% |
| Companies that are between 15 and 29 years old24,906 companies in the comparison | No. 20,298of 24,787 Better than 18% | No. 19,663of 24,905 Better than 21% |
| All companies of type ApS66,508 companies in the comparison | No. 49,570of 66,379 Better than 25% | No. 34,830of 66,505 Better than 48% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of footwear- Phenomenon ApSDKK 646k
- ECCO (danmark) A/SDKK 83.4m
- Deichmann-sko ApSDKK 71.9m
- Phenomenon ApSDKK 108k
- ECCO (danmark) A/SDKK 3.8m
- Deichmann-sko ApSDKK 4.2m
- Phenomenon ApSDKK 660k
- ECCO (danmark) A/SDKK 28.8m
- Deichmann-sko ApSDKK 63.7m
- Phenomenon ApS4
- ECCO (danmark) A/S106
- Deichmann-sko ApS238
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Mert Hüseyin Selcuk100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Mert Hüseyin Selcuk | Director | 19/11/2007 |
- Founders
- Jan Konieczny
Former management (3)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Jan Konieczny | Director | 23/02/1999 | 15/10/1999 |
| Levent Galip Selcuk | Director | 15/10/1999 | 27/05/2004 |
| Asiye Seval Selcuk | Director | 27/05/2004 | 19/11/2007 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsNørrebrogade 7
2200 København N
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PHENOMENON APS | Nørrebrogade 7, st. th, 2200 København N | 4 | 1005012212 |
Purpose
Selskabets formål er handel med skotøj.
The purpose is quoted from the register in Danish.
Changes year by year
20 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesaccounts 1 · address 1 · industry 1
- AccountsAnnual report for 2024 published
- AddressMoved to Nørrebrogade 7, st. th, 2200 København N
- IndustryIndustry changed to Retail sale of footwear (477210)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20102 changesstatus 2
- StatusStatus changed to active
- StatusStatus changed to under compulsory dissolution
20073 changesownership 1 · management 2
- OwnershipMert Hüseyin Selcuk registered as owner (100%)
- ManagementMert Hüseyin Selcuk appointed director
- ManagementAsiye Seval Selcuk stepped down as director
20042 changesmanagement 2
- ManagementAsiye Seval Selcuk appointed director
- ManagementLevent Galip Selcuk stepped down as director
19995 changesname 1 · management 3 · founded 1
- NameName changed from PUDEFABRIKKEN ApS to PHENOMENON ApS
- ManagementLevent Galip Selcuk appointed director
- ManagementJan Konieczny stepped down as director
- FoundedRegistered as PUDEFABRIKKEN ApS
- ManagementJan Konieczny appointed director
Related companies
Same industry in København
- Deichmann-sko ApS238 employees
- ECCO (danmark) A/S106 employees
- Naked ApS69 employees
- Tina Langkilde ApS56 employees
- Roccamore ApS32 employees
- Vivo Barefoot Denmark ApS24 employees
Same people in management
- Eftertid A/Svia Inge Marie Glaring
- Rackhosting ApSvia Inge Marie Glaring
- Bih-invest ApSvia Inge Marie Glaring
- Asia Bazar ApSvia Inge Marie Glaring
- Berg & Butterfly ApSvia Inge Marie Glaring
- Tømrerhuset.dk Flemming Holck ApSvia Inge Marie Glaring
Largest in the industry
- ECCO (danmark) A/SDKK 83.4m
- Deichmann-sko ApSDKK 71.9m
- RunningXpert Group ApSDKK 45.9m
- Birk Sko A/SDKK 29.4m
- Nisgaard Handel ApSDKK 22.4m
- Naked ApSDKK 19.2m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.