PG Fairytales ApS
Private limited companyCVR 36934182HolstedActive
PG Fairytales ApS is a private limited company, based in Holsted, active in hotels and similar accommodation, founded in 2015. Net profit rose 390% from 2024 to 2025, ending at DKK 386k. Operations are spread over 6 production units.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 14% (2024 → 2025), to DKK 2.5m.
- Net profit rose 390% (2024 → 2025), to DKK 386k.
- Equity turned positive again: DKK 55,393 (2024 → 2025).
Employees
- 3 more employees than a year earlier: 26 (07/2026) against 23 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Hotels and similar accommodation (551000)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 784 | 1,944 | 1,950 | 1,894 | 2,216 | 2,530 | +14.2% |
| Operating profit (EBIT) | −723 | 212 | −30 | −55 | 102 | 494 | +383.3% |
| Profit before tax | −264 | 203 | −40 | −60 | 103 | 495 | +380.4% |
| Net profit | −813 | 934 | −34 | −49 | 79 | 386 | +389.7% |
| Total assets | 1,685 | 2,947 | 3,042 | 3,482 | 3,649 | 4,606 | +26.2% |
| Equity | −1,249 | −312 | −346 | −409 | −330 | 55 | +116.8% |
| Liabilities | 2,934 | 3,258 | 3,388 | 3,891 | 3,980 | 4,550 | +14.3% |
| Cash and cash equivalents | 918 | 1,633 | 706 | 682 | 1,099 | 1,619 | +47.3% |
| Average number of employees | 30 | 6 | 7 | 7 | 6 | 7 | +16.7% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLow equity ratio
Equity makes up 1% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 25/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 29/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 30/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 18/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 28/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 20/07/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
542 companies in the databaseComparison with the other companies in hotels and similar accommodation based on the latest financial year.
Industry median: gross profit DKK 5.9m, net profit DKK 189k, equity DKK 1.9m, 10 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 8,957of 9,892 Better than 9% | No. 8,918of 9,922 Better than 10% |
| Same industry and 20–49 employees174 companies in the comparison | No. 148of 174 Better than 15% | No. 135of 174 Better than 23% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 14,693of 33,588 Better than 56% | No. 27,177of 33,687 Better than 19% |
| All companies of type ApS66,508 companies in the comparison | No. 25,495of 66,379 Better than 62% | No. 53,319of 66,505 Better than 20% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Hotels and similar accommodation- PG Fairytales ApSDKK 2.5m
- Arp-hansen Hotel Group A/SDKK 999.5m
- Scandic Hotel A/SDKK 904.8m
- PG Fairytales ApSDKK 386k
- Arp-hansen Hotel Group A/SDKK 265.6m
- Scandic Hotel A/SDKK 127.5m
- PG Fairytales ApSDKK 55,393
- Arp-hansen Hotel Group A/SDKK 4.6bn
- Scandic Hotel A/SDKK 528.7m
- PG Fairytales ApS26
- Arp-hansen Hotel Group A/S1,005
- Scandic Hotel A/S2,569
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Danholding Ii ApS100%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Bjarne Lastein | Director | 24/06/2015 |
| Suzette Knudsgaard | CEO | 01/12/2016 |
- Founders
- Bjarne Lastein
Signing rule: Selskabet tegnes af direktionen
Address and production units
6 active production unitsØstergade 2
6670 Holsted
Vejen Municipality · Postcode 6670
Other companies at the address (1)
- Holsted Dyreklinik ApSVeterinary activities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PG Fairytales ApS | Østergade 2, 6670 Holsted | 21 | 1020513531 |
| Estrup Hovedgård | Esbjergvej 51, 6600 Vejen | – | 1032051851 |
| Luftfartshuset | Søndergade 4, 6670 Holsted | – | 1030565556 |
| Restaurant Glaskupéen | Banegårdspladsen 1, 6600 Vejen | – | 1031836235 |
| Restaurant Skovpavillonen | Vestergade 23, 6670 Holsted | – | 1030563200 |
| Tinghus1846 | Østergade 14, 6670 Holsted | – | 1030565548 |
Purpose
Selskabets formål er at udlejning af Bed & Breakfast samt andet efter ledelsens opfattelse relevant virksomhed herunder drift af hotel B&B, frisørsalon og drift af restaurant.
The purpose is quoted from the register in Danish.
Changes year by year
15 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Hotels and similar accommodation (551000)
20242 changesaddress 1 · accounts 1
- AddressMoved to Østergade 2, 6670 Holsted
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20202 changesownership 2
- OwnershipSuzette Knudsgaard registered as owner (50%)
- OwnershipSuzette Knudsgaard is no longer registered as owner
20181 changeindustry 1
- IndustryIndustry changed to Hoteller (551010)
20161 changemanagement 1
- ManagementSuzette Knudsgaard appointed ceo
20153 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as PG Fairytales ApS
- ManagementBjarne Lastein appointed director
- OwnershipDANHOLDING II ApS registered as owner (100%)
Related companies
Same industry in Vejen
- Hotel Rødding A/S54 employees
- Hovborg Kro ApS53 employees
- Ribehøj ApS47 employees
- Toftager Selskabslokale ApS4 employees
Same people in management
- Bel Air Aviation A/Svia Bjarne Lastein
- Global Reach Aviation A/Svia Bjarne Lastein
- Kjaer & Kjaer A/Svia Suzette Knudsgaard
Largest in the industry
- Arp-hansen Hotel Group A/SDKK 999.5m
- Scandic Hotel A/SDKK 904.8m
- Cabinn A/SDKK 406.5m
- Danske Hoteller A/SDKK 236.9m
- Odense Sport & Event A/SDKK 227.7m
- Hotel D'angleterre ApSDKK 190.2m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.