Peacock Travel A/S
Public limited companyCVR 79397016HellerupActive
Peacock Travel A/S is a public limited company, based in Hellerup, active in tour operator activities, founded in 1985. Equity was negative at the end of 2025 (−DKK 824k). After a loss in 2024, the company made a profit of DKK 69,462 in 2025.
Key figures · financial year 2025
Gross profitDKK 6m−0.1% vs. 2024
Net profitDKK 69,462+105.5% vs. 2024
Equity−DKK 824k+7.8% vs. 2024
Employees7latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Net profit went from a loss of DKK 1.3m to a profit of DKK 69,462 (2024 → 2025).
Employees
- 4 fewer employees than a year earlier: 7 (07/2026) against 11 (07/2025).
Management and owners, last 24 months
- New in management: Daniel Torp Wulff Jordan (board member, 25/06/2025), Morten Aaberg Sørensen (chair of the board, 08/06/2026) and Morten Aaberg Sørensen (board member, 25/06/2025) (+1).
- Stepped down: Jens Rytter Andersen (board member, 08/06/2026), Mads Anders Michael Berendt (chair of the board, 08/06/2026) and Morten Aaberg Sørensen (board member, 07/06/2026) (+1).
- New owners registered: Cct Holding ApS (16/09/2025) and Exclusive Travel Collection ApS (16/09/2025).
- No longer registered as owner: Exclusive Travel Collection ApS (15/09/2025).
Registrations, last 24 months
- 16/09/2025: Share capital changed from 704,380 DKK to 400,000 DKK
- 15/05/2025: Name changed from DISCOVERY REJSEBUREAU A/S to Peacock Travel A/S
- 01/01/2025: Industry changed to Tour operator activities (791200)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 2,178 | 6,588 | 7,659 | 8,875 | 5,996 | 5,988 | −0.1% |
| Operating profit (EBIT) | −6,267 | – | 1,427 | 1,551 | −1,671 | 213 | +112.7% |
| Profit before tax | −6,125 | 533 | 1,087 | 1,554 | −1,616 | 105 | +106.5% |
| Net profit | −4,780 | 414 | 845 | 1,208 | −1,263 | 69 | +105.5% |
| Total assets | 17,675 | 26,701 | 25,746 | 12,845 | 14,052 | 10,353 | −26.3% |
| Equity | 4,112 | 4,526 | 4,789 | 370 | −893 | −824 | +7.8% |
| Liabilities | 13,563 | 22,164 | 20,836 | 12,435 | 14,945 | 11,177 | −25.2% |
| Cash and cash equivalents | 2,199 | 6,098 | 8,929 | 4,506 | 6,033 | 5,465 | −9.4% |
| Average number of employees | 14 | 11 | 10 | 12 | 13 | 9 | −30.8% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 824k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Fewer employees
The number of employees fell 31% from 13 in 2024 to 9 in 2025.
How is this calculated?
The number of employees according to the annual report has fallen by at least 25%, and was at least 10 the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/05/2024 – 30/04/2025 | 30/09/2025 | The company | PDF not statedXBRL |
| 2024 | 01/05/2023 – 30/04/2024 | 23/10/2024 | The company | PDFXBRL |
| 2023 | 01/05/2022 – 30/04/2023 | 03/11/2023 | The company | PDFXBRL |
| 2022 | 01/05/2021 – 30/04/2022 | 18/08/2022 | The company | PDFXBRL |
| 2021 | 01/05/2020 – 30/04/2021 | 07/10/2021 | The company | PDFXBRL |
| 2020 | 01/05/2019 – 30/04/2020 | 28/01/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
133 companies in the databaseComparison with the other companies in tour operator activities based on the latest financial year.
Gross profitDKK 6mNo. 45 of 133
Better than 67% of the companies in the industry
Equity−DKK 824kNo. 119 of 133
Better than 11% of the companies in the industry
Number of employees7No. 43 of 133
Better than 68% of the companies in the industry
Industry median: gross profit DKK 2.9m, net profit DKK 488k, equity DKK 1.8m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 10,722of 69,742 Better than 85% | No. 66,810of 69,964 Better than 5% |
| Same industry and fewer than 20 employees105 companies in the comparison | No. 18of 105 Better than 84% | No. 93of 105 Better than 12% |
| Companies that are at least 30 years old10,276 companies in the comparison | No. 5,265of 10,152 Better than 48% | No. 10,055of 10,275 Better than 2% |
| All companies of type A/S18,025 companies in the comparison | No. 11,220of 17,786 Better than 37% | No. 17,346of 18,024 Better than 4% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Tour operator activitiesGross profit
- Peacock Travel A/SDKK 6m
- A/S af 3.juni 1986DKK 253m
- Vos ApSDKK 136.8m
Net profit
- Peacock Travel A/SDKK 69,462
- A/S af 3.juni 1986DKK 79m
- Vos ApSDKK 64.7m
Equity
- Peacock Travel A/S−DKK 824k
- A/S af 3.juni 1986DKK 1bn
- Vos ApSDKK 64.9m
Employees
- Peacock Travel A/S7
- A/S af 3.juni 19869
- Vos ApS98
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterOwners
- Cct Holding ApS50%
- Exclusive Travel Collection ApS33.33%
Peacock Travel A/S
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Estelle Everilda Torp | CEO | 28/10/1997 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Estelle Everilda Torp | Board member | 30/10/1997 |
| Daniel Torp Wulff Jordan | Board member | 25/06/2025 |
| Morten Aaberg Sørensen | Chair of the board | 08/06/2026 |
Former management (20)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Jan Ranners | Director | 01/11/1985 | 25/07/1990 |
| Michell Albin Cronberg | Director | 01/11/1985 | 12/06/1995 |
| Torben Stiig Hansen | Director | 01/11/1985 | 25/07/1990 |
| Preben Spangenberg | Director | 01/11/1985 | 18/10/1994 |
| Susse Mariann Terp Petersen | Board member | 30/09/1995 | 30/10/1997 |
| Anne Wrist Meedom | Chair of the board | 28/10/1997 | 14/02/2001 |
| Anne Wrist Meedom | Director | 28/10/1997 | 28/10/1997 |
| Steen Wrist Meedom | Board member | 28/10/1997 | 30/10/1997 |
| Yolande Anne Hansen | Board member | 14/02/2001 | 04/10/2011 |
| Juttine Nielsen | Board member | 04/10/2011 | 17/06/2020 |
| Christian Torp | Chair of the board | 29/09/2014 | 07/02/2019 |
| Per Søndergaard Pedersen | Board member | 29/09/2014 | 06/02/2019 |
| Per Søndergaard Pedersen | Chair of the board | 07/02/2019 | 18/06/2020 |
| Peter Christian Bühlmann Jensen | Board member | 18/06/2020 | 22/11/2023 |
| Juttine Nielsen | Chair of the board | 18/06/2020 | 22/01/2024 |
| Jens Rytter Andersen | Board member | 07/10/2021 | 08/06/2026 |
| Mads Anders Michael Berendt | Board member | 22/11/2023 | 21/01/2024 |
| Mads Anders Michael Berendt | Chair of the board | 22/01/2024 | 08/06/2026 |
| Morten Aaberg Sørensen | Board member | 25/06/2025 | 07/06/2026 |
| Morten Aaberg Sørensen | Director | 01/07/2025 | 08/06/2026 |
Signing rule: Selskabet tegnes af den administrerende direktør alene, af en direktør og den administrerende direktør i forening eller af den samlede bestyrelse.
Address and production units
1 active production unitsHellerupvej 51D
2900 Hellerup
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Peacock Travel A/S | Hellerupvej 51D, 2900 Hellerup | 6 | 1002580448 |
Purpose
Selskabets formål er rejsebureauvirksomhed med heraf afledede aktiviteter.
The purpose is quoted from the register in Danish.
Changes year by year
66 registered events02015
02016
02017
02018
62019
42020
32021
12022
32023
42024
102025
52026
20265 changesmanagement 5
- ManagementMorten Aaberg Sørensen appointed chair of the board
- ManagementMorten Aaberg Sørensen stepped down as director
- ManagementMads Anders Michael Berendt stepped down as chair of the board
- ManagementJens Rytter Andersen stepped down as board member
- ManagementMorten Aaberg Sørensen stepped down as board member
202510 changesaccounts 1 · capital 1 · ownership 3 · management 3 · name 1 · industry 1
- AccountsAnnual report for 2025 published
- CapitalShare capital changed from 704,380 DKK to 400,000 DKK
- OwnershipCCT HOLDING ApS registered as owner (50%)
- OwnershipEXCLUSIVE TRAVEL COLLECTION ApS registered as owner (33.33%)
- OwnershipEXCLUSIVE TRAVEL COLLECTION ApS is no longer registered as owner
- ManagementMorten Aaberg Sørensen appointed director
- ManagementDaniel Torp Wulff Jordan appointed board member
- ManagementMorten Aaberg Sørensen appointed board member
- NameName changed from DISCOVERY REJSEBUREAU A/S to Peacock Travel A/S
- IndustryIndustry changed to Tour operator activities (791200)
20244 changesaccounts 1 · management 3
- AccountsAnnual report for 2024 published
- ManagementMads Anders Michael Berendt appointed chair of the board
- ManagementJuttine Nielsen stepped down as chair of the board
- ManagementMads Anders Michael Berendt stepped down as board member
20233 changesmanagement 2 · accounts 1
- ManagementMads Anders Michael Berendt appointed board member
- ManagementPeter Christian Bühlmann Jensen stepped down as board member
- AccountsAnnual report for 2023 published
20221 changeaccounts 1
- AccountsAnnual report for 2022 published
20213 changesmanagement 1 · accounts 2
- ManagementJens Rytter Andersen appointed board member
- AccountsAnnual report for 2021 published
- AccountsAnnual report for 2020 published
20204 changesmanagement 4
- ManagementJuttine Nielsen appointed chair of the board
- ManagementPeter Christian Bühlmann Jensen appointed board member
- ManagementPer Søndergaard Pedersen stepped down as chair of the board
- ManagementJuttine Nielsen stepped down as board member
20196 changescapital 1 · merger 1 · address 1 · management 3
- CapitalShare capital changed from 625,000 DKK to 704,380 DKK
- MergerMerger registered in CVR
- AddressMoved to Hellerupvej 51D, 2900 Hellerup
- ManagementPer Søndergaard Pedersen appointed chair of the board
- ManagementChristian Torp stepped down as chair of the board
- ManagementPer Søndergaard Pedersen stepped down as board member
20142 changesmanagement 2
- ManagementPer Søndergaard Pedersen appointed board member
- ManagementChristian Torp appointed chair of the board
20131 changeownership 1
- OwnershipEXCLUSIVE TRAVEL COLLECTION ApS registered as owner (100%)
20113 changescapital 1 · management 2
- CapitalShare capital changed from 500,000 DKK to 625,000 DKK
- ManagementJuttine Nielsen appointed board member
- ManagementYolande Anne Hansen stepped down as board member
20081 changeindustry 1
- IndustryIndustry changed to Tour operator activities (791200)
20031 changename 1
- NameName changed from DISCOVERY A/S to DISCOVERY REJSEBUREAU A/S
20012 changesmanagement 2
- ManagementYolande Anne Hansen appointed board member
- ManagementAnne Wrist Meedom stepped down as chair of the board
19978 changesmanagement 8
- ManagementEstelle Everilda Torp appointed board member
- ManagementSteen Wrist Meedom stepped down as board member
- ManagementSusse Mariann Terp Petersen stepped down as board member
- ManagementAnne Wrist Meedom appointed chair of the board
- ManagementSteen Wrist Meedom appointed board member
- ManagementAnne Wrist Meedom appointed director
- ManagementAnne Wrist Meedom stepped down as director
- ManagementEstelle Everilda Torp appointed ceo
19954 changescapital 1 · management 2 · name 1
- CapitalShare capital changed from 100,000 DKK to 500,000 DKK
- ManagementSusse Mariann Terp Petersen appointed board member
- NameName changed from MARMOR INVEST ApS to DISCOVERY A/S
- ManagementMichell Albin Cronberg stepped down as director
19941 changemanagement 1
- ManagementPreben Spangenberg stepped down as director
19902 changesmanagement 2
- ManagementJan Ranners stepped down as director
- ManagementTorben Stiig Hansen stepped down as director
19855 changesfounded 1 · management 4
- FoundedRegistered as MARMOR INVEST ApS
- ManagementPreben Spangenberg appointed director
- ManagementMichell Albin Cronberg appointed director
- ManagementJan Ranners appointed director
- ManagementTorben Stiig Hansen appointed director
Related companies
Same industry in Gentofte
- Vos ApS98 employees
- Tour Partner Group Nordics ApS83 employees
- A/S af 3.juni 19869 employees
- Australienrejser ApS5 employees
- Livingstone Safari ApS4 employees
- Kiil&Co ApS3 employees
Same people in management
- Stark Danmark A/Svia Per Søndergaard Pedersen
- Elgiganten A/Svia Mads Anders Michael Berendt
- Vivaldi Gruppen A/Svia Jan Ranners
- Aasted ApSvia Jan Ranners
- Aalborg Boldspilklub A/Svia Per Søndergaard Pedersen
- Aller Leisure A/Svia Morten Aaberg Sørensen
Largest in the industry
- A/S af 3.juni 1986DKK 253m
- Vos ApSDKK 136.8m
- Aller Leisure A/SDKK 115.2m
- Tour Partner Group Nordics ApSDKK 83.1m
- Spies A/SDKK 65.6m
- Elianto Nordic ApSDKK 44.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.