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Page17 ApS

Private limited companyCVR 37989169HorsensActive

Page17 ApS is a private limited company, based in Horsens, active in wholesale of books, paper and stationery, founded in 2016. The company went from a profit in 2024 to a loss of DKK 844k in 2025. With 29 employees, the company is about 4 times larger than the industry median. Equity fell to DKK 5.6m in 2025.

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Key figures · financial year 2025

Gross profitDKK 8.5m−14.4% vs. 2024
Net profit−DKK 844k−158.8% vs. 2024
EquityDKK 5.6m−29.1% vs. 2024
Employees29latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 14% (2024 → 2025), to DKK 8.5m.
  • Net profit went from a profit of DKK 1.4m to a loss of DKK 844k (2024 → 2025).
  • Equity fell 29% (2024 → 2025), to DKK 5.6m.

Employees

  • 1 more employees than a year earlier: 29 (07/2026) against 28 (07/2025).

Management and owners, last 24 months

  • New owners registered: Entrapment OÜ (01/09/2025).
  • No longer registered as owner: Haio ApS (02/09/2026).

Registrations, last 24 months

  • 18/06/2026: Share capital changed from 50,000 DKK to 55,000 DKK
  • 09/01/2026: Moved to Rosenkrantzvej 28, 8700 Horsens

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2mDKK 0DKK 2mDKK 4mDKK 6mDKK 8m202020212022202320242025
EquityNet profit
Financial figures for Page17 ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3,1014,9777,03710,6169,9738,534−14.4%
Operating profit (EBIT)1,8211,7171,9034,0931,972−1,357−168.8%
Profit before tax1,8641,4491,5674,3271,841−1,067−157.9%
Net profit1,4501,2151,2133,3741,434−844−158.8%
Total assets8,60311,79715,92820,90327,27325,605−6.1%
Equity2,2723,1074,3217,6957,9295,620−29.1%
Liabilities6,3288,67411,59313,20819,34419,984+3.3%
Cash and cash equivalents2,0771,4404757302,6831,738−35.2%
Average number of employees3811121518+20%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
Gross profitMedian, the industry (72 companies)

Annual reports

6 financial years
Annual reports for Page17 ApS
Financial yearPeriodPublishedFigures forDocuments
202501/10/2024 – 30/09/202508/04/2026The companyPDF not statedXBRL
202401/10/2023 – 30/09/202424/03/2025The companyPDFXBRL
202301/10/2022 – 30/09/202329/02/2024The companyPDFXBRL
202201/10/2021 – 30/09/202228/02/2023The companyPDFXBRL
202101/10/2020 – 30/09/202111/03/2022The companyPDFXBRL
202001/10/2019 – 30/09/202009/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05101520253008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

72 companies in the database

Comparison with the other companies in wholesale of books, paper and stationery based on the latest financial year.

Gross profitDKK 8.5mNo. 22 of 72
Better than 70% of the companies in the industry
EquityDKK 5.6mNo. 24 of 72
Better than 68% of the companies in the industry
Number of employees29No. 15 of 72
Better than 80% of the companies in the industry

Industry median: gross profit DKK 4.4m, net profit DKK 434k, equity DKK 3.2m, 7 employees.

DKK 339kDKK 1.9mDKK 10.1mDKK 55.1mDKK 170.7mHere
Distribution of gross profit for 69 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 6,307of 9,892
Better than 36%
No. 4,439of 9,922
Better than 55%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 5,146of 33,588
Better than 85%
No. 5,594of 33,687
Better than 83%
All companies of type ApS66,508 companies in the comparison
No. 7,436of 66,379
Better than 89%
No. 10,359of 66,505
Better than 84%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of books, paper and stationery
Gross profit
  1. Page17 ApSDKK 8.5m
  2. Essity Denmark A/SDKK 300.4m
  3. Daarbak A/SDKK 286.8m
Net profit
  1. Page17 ApS−DKK 844k
  2. Essity Denmark A/SDKK 155m
  3. Daarbak A/SDKK 26.6m
Equity
  1. Page17 ApSDKK 5.6m
  2. Essity Denmark A/SDKK 165m
  3. Daarbak A/SDKK 277.2m
Employees
  1. Page17 ApS29
  2. Essity Denmark A/S132
  3. Daarbak A/S284

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Svangård Holding ApS33.33%
  • Svangaard Brands AS10%
  • Entrapment OÜ33.33%
Page17 ApS

Management

1 active registrations

Executive management

Executive management at Page17 ApS
NameRoleAppointed
Jesper SvangårdDirector01/09/2016
Founders
Jesper Svangård, Per Schønemann
Former management (1)
Former management at Page17 ApS
NameRoleAppointedResigned
Per SchønemannDirector01/09/201610/10/2019

Signing rule: Selskabet tegnes af direktøren alene.

Address and production units

2 active production units

Rosenkrantzvej 28
8700 Horsens

Horsens Municipality · Postcode 8700

Production units
Production unitAddressEmployeesP number
Page17 ApSRosenkrantzvej 28, 8700 Horsens281021728019
New Mags StoreNy Østergade 28, 1101 København K11027441382

Purpose

Selskabets formål er at drive virksomhed med import, eksport, handel med bøger etc., engroshandel og detailhandel via internethandel og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

32 registered events
20264 changesownership 1 · capital 1 · accounts 1 · address 1
  • HAIO ApS is no longer registered as owner
  • Share capital changed from 50,000 DKK to 55,000 DKK
  • Annual report for 2025 published
  • Moved to Rosenkrantzvej 28, 8700 Horsens
20252 changesownership 1 · accounts 1
  • Entrapment OÜ registered as owner (33.33%)
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20236 changesownership 4 · address 1 · accounts 1
  • Svangård Holding ApS registered as owner (33.33%)
  • Svangaard Brands AS registered as owner (10%)
  • Svangård Holding ApS is no longer registered as owner
  • Svangaard Brands AS is no longer registered as owner
  • Moved to Vejlevej 13, 8700 Horsens
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20216 changesownership 5 · accounts 1
  • Svangård Holding ApS registered as owner (33.33%)
  • Jesper Svangård is no longer registered as owner
  • Svangaard Brands AS registered as owner (10%)
  • HAIO ApS registered as owner (33.33%)
  • Svangaard Brands AS is no longer registered as owner
  • Annual report for 2020 published
20201 changeaddress 1
  • Moved to Birkholmvej 7, 8752 Østbirk
20195 changesaddress 1 · name 1 · management 1 · ownership 2
  • Moved to Birkholmvej 9, 8752 Østbirk
  • Name changed from Schønemann & Svangaard ApS to Page17 ApS
  • Per Schønemann stepped down as director
  • Svangaard Brands AS registered as owner (50%)
  • Per Schønemann is no longer registered as owner
20181 changeindustry 1
  • Industry changed to Wholesale of books, paper and stationery (464920)
20165 changesfounded 1 · management 2 · ownership 2
  • Registered as Schønemann & Svangaard ApS
  • Per Schønemann appointed director
  • Jesper Svangård appointed director
  • Jesper Svangård registered as owner (50%)
  • Per Schønemann registered as owner (50%)

Related companies

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Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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