Nuori ApS
Private limited companyCVR 32766641København KActive
Nuori ApS is a private limited company, based in København K, active in wholesale of perfume and cosmetics, founded in 2010. Equity was negative at the end of 2025 (−DKK 28.6m). After a loss in 2024, the company made a profit of DKK 1.1m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 100% (2024 → 2025), to DKK 0.
- Net profit went from a loss of DKK 2m to a profit of DKK 1.1m (2024 → 2025).
Employees
- 3 fewer employees than a year earlier: 3 (12/2025) against 6 (12/2024).
Registrations, last 24 months
- 28/11/2025: Moved to Amaliegade 38, 1256 København K
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −515 | 626 | 227 | 11 | 2,671 | 0 | −100% |
| Operating profit (EBIT) | −4,167 | −3,203 | −4,177 | −3,702 | −1,351 | 0 | +100% |
| Profit before tax | −4,185 | – | – | −4,018 | −2,025 | 0 | +100% |
| Net profit | −4,185 | −3,211 | −4,122 | −3,994 | −2,022 | 1,084 | +153.6% |
| Total assets | 8,661 | 10,107 | 11,200 | 9,226 | 9,623 | 3,889 | −59.6% |
| Equity | −15,656 | −18,867 | −22,945 | −26,955 | −29,679 | −28,595 | +3.7% |
| Liabilities | 24,317 | 28,974 | 34,145 | 36,181 | 39,213 | 31,945 | −18.5% |
| Cash and cash equivalents | 1,408 | 2,452 | 2,947 | 2,443 | 1,691 | 533 | −68.5% |
| Average number of employees | 7 | 7 | 6 | 6 | 6 | 4 | −33.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 28.6m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 22/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 10/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 04/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 28/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 16/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 21/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
126 companies in the databaseComparison with the other companies in wholesale of perfume and cosmetics based on the latest financial year.
Industry median: gross profit DKK 3.4m, net profit DKK 191k, equity DKK 2.6m, 6 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 62,791of 69,742 Better than 10% | No. 69,845of 69,964 Better than 0% |
| Same industry and fewer than 20 employees98 companies in the comparison | No. 90of 98 Better than 8% | No. 98of 98 Better than 0% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 22,517of 24,791 Better than 9% | No. 24,844of 24,909 Better than 0% |
| All companies of type ApS66,508 companies in the comparison | No. 60,346of 66,379 Better than 9% | No. 66,380of 66,505 Better than 0% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of perfume and cosmetics- Nuori ApSDKK 0
- L'oréal Danmark A/SDKK 1.5bn
- Estee Lauder Cosmetics A/SDKK 311.8m
- Nuori ApSDKK 1.1m
- L'oréal Danmark A/SDKK 635.6m
- Estee Lauder Cosmetics A/SDKK 113.1m
- Nuori ApS−DKK 28.6m
- L'oréal Danmark A/SDKK 897.7m
- Estee Lauder Cosmetics A/SDKK 673.6m
- Nuori ApS3
- L'oréal Danmark A/S660
- Estee Lauder Cosmetics A/S171
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- B2 Holding 2018 ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jasmi-Maaria Bonnén | Director | 04/02/2010 |
- Founders
- Jasmi-Maaria Bonnén, B Holding 2005 ApS
Signing rule: Selskabet tegnes af Direktionen
Address and production units
1 active production unitsAmaliegade 38
1256 København K
| Production unit | Address | Employees | P number |
|---|---|---|---|
| NUORI ApS | Amaliegade 38, 1256 København K | 3 | 1027778891 |
Purpose
Selskabets formål er udvikling, markedsføring og salg af kosmetiske produkter og anden hermed beslægtet virksomhed,samt konsulentvirksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
17 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaddress 1 · accounts 1
- AddressMoved to Amaliegade 38, 1256 København K
- AccountsAnnual report for 2024 published
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20232 changesaddress 1 · accounts 1
- AddressMoved to Badstuestræde 7, 1, 1209 København K
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20182 changesownership 2
- OwnershipB2 Holding 2018 ApS registered as owner (100%)
- OwnershipB HOLDING 2005 ApS is no longer registered as owner
20161 changeindustry 1
- IndustryIndustry changed to Wholesale of perfume and cosmetics (464500)
20141 changename 1
- NameName changed from EAUBTÉ ApS to NUORI ApS
20133 changesname 1 · ownership 1 · industry 1
- NameName changed from JB2010 HOLDING ApS to EAUBTÉ ApS
- OwnershipB HOLDING 2005 ApS registered as owner (100%)
- IndustryIndustry changed to Other advertising activities (731190)
20102 changesfounded 1 · management 1
- FoundedRegistered as JB2010 HOLDING ApS
- ManagementJasmi-Maaria Bonnén appointed director
Related companies
Same industry in København
- L'oréal Danmark A/S660 employees
- Estee Lauder Cosmetics A/S171 employees
- E. Sæther A/S117 employees
- Sæther Nordic A/S115 employees
- Chanel Denmark ApS80 employees
- Grænn A/S64 employees
Same people in management
- Muuto A/Svia Jasmi-Maaria Bonnén
- Kontrapunkt Group A/Svia Jasmi-Maaria Bonnén
Largest in the industry
- L'oréal Danmark A/SDKK 1.5bn
- Estee Lauder Cosmetics A/SDKK 311.8m
- Colgate-palmolive A/SDKK 252.2m
- Sæther Nordic A/SDKK 193.3m
- TMC Nordic A/SDKK 108.7m
- E. Sæther A/SDKK 81.4m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.