NU-Modest ApS
Private limited companyCVR 43281852NørresundbyActive
NU-Modest ApS is a private limited company, based in Nørresundby, active in retail sale of clothing, founded in 2022. Equity was negative at the end of 2025 (−DKK 14,434). The company went from a profit in 2024 to a loss of DKK 10,923 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 258% (2024 → 2025), to −DKK 12,042.
- Net profit went from a profit of DKK 19,633 to a loss of DKK 10,923 (2024 → 2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of clothing (477110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2022–2025 · amounts in DKK thousandEquity and net profit
| 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | – |
| Gross profit | 169 | 426 | 8 | −12 | −257.9% |
| Operating profit (EBIT) | 3 | −83 | 26 | −12 | −146.8% |
| Profit before tax | 3 | −83 | 25 | −14 | −154.7% |
| Net profit | 3 | −66 | 20 | −11 | −155.6% |
| Total assets | 93 | 37 | 53 | 23 | −56.2% |
| Equity | 43 | −23 | −4 | −14 | −311.1% |
| Liabilities | 51 | 61 | 56 | 37 | −33.2% |
| Cash and cash equivalents | 91 | 19 | 0 | 1 | +1,407.5% |
| Average number of employees | – | 2 | 1 | 0 | −100% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 14,434 at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
4 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 06/03/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 24/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 28/06/2024 | The company | PDFXBRL |
| 2022 | 23/05/2022 – 31/12/2022 | 19/07/2023 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
937 companies in the databaseComparison with the other companies in retail sale of clothing based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 63,678of 69,742 Better than 9% | No. 60,458of 69,964 Better than 14% |
| Same industry and fewer than 20 employees850 companies in the comparison | No. 801of 849 Better than 6% | No. 685of 850 Better than 19% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 15,238of 16,614 Better than 8% | No. 13,110of 16,661 Better than 21% |
| All companies of type ApS66,508 companies in the comparison | No. 61,217of 66,379 Better than 8% | No. 56,767of 66,505 Better than 15% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of clothing- NU-Modest ApS−DKK 12,042
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- NU-Modest ApS−DKK 10,923
- H & M Hennes & Mauritz A/SDKK 106.2m
- Pwt Group A/SDKK 112.3m
- NU-Modest ApS−DKK 14,434
- H & M Hennes & Mauritz A/SDKK 299.3m
- Pwt Group A/SDKK 283.1m
- NU-Modest ApS2
- H & M Hennes & Mauritz A/S2,767
- Pwt Group A/S522
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Hafsa Muhudin Mohamud Jama100% · 66.67% votes
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Hafsa Muhudin Mohamud Jama | Director | 23/05/2022 |
- Founders
- Hafsa Muhudin Mohamud Jama
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsFrank Rygårds Vej 12
9400 Nørresundby
| Production unit | Address | Employees | P number |
|---|---|---|---|
| NU-Modest ApS | Frank Rygårds Vej 12, 2. tv, 9400 Nørresundby | 2 | 1028277713 |
Purpose
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
10 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of clothing (477110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20232 changesownership 1 · accounts 1
- OwnershipSarah Najeeb is no longer registered as owner
- AccountsAnnual report for 2022 published
20224 changesownership 2 · founded 1 · management 1
- OwnershipSarah Najeeb registered as owner (10%)
- FoundedRegistered as NU-Modest ApS
- ManagementHafsa Muhudin Mohamud Jama appointed director
- OwnershipHafsa Muhudin Mohamud Jama registered as owner (100%)
Related companies
Same industry in Aalborg
- Pwt Group A/S522 employees
- Snt ApS146 employees
- Blr ApS66 employees
- TeeRetail ApS24 employees
- E-handel 9000 ApS21 employees
- Tiffany af 2004 ApS10 employees
Largest in the industry
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- BESTSELLER Stores Denmark A/SDKK 279.7m
- INDITEX Danmark A/SDKK 239.9m
- Only Stores Denmark A/SDKK 135.2m
- Axel Kaufmann ApSDKK 123.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.