CVRdatabase
Menu

Novasel EU ApS

Private limited companyCVR 26982847Skårup FynActive

Novasel EU ApS is a private limited company, based in Skårup Fyn, active in wholesale of perfume and cosmetics, founded in 2003. Net profit fell 65% from 2025 to 2026, ending at DKK 142k.

Follow
PDF reportCompare

Key figures · financial year 2026

Gross profitDKK 1.1m−6.8% vs. 2025
Net profitDKK 142k−65.4% vs. 2025
EquityDKK 2.7m+5.5% vs. 2025
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2026 against 2025

  • Gross profit fell 7% (2025 → 2026), to DKK 1.1m.
  • Net profit fell 65% (2025 → 2026), to DKK 142k.
  • Equity rose 5% (2025 → 2026), to DKK 2.7m.

Employees

  • 1 more employees than a year earlier: 3 (08/2026) against 2 (08/2025).

Management and owners, last 24 months

  • New owners registered: Zen2025 Limited (28/01/2026).
  • No longer registered as owner: Scaleka Limited (28/01/2026).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2026 · amounts in DKK thousand

Equity and net profit

−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4m202120222023202420252026
EquityNet profit
Financial figures for Novasel EU ApS
202120222023202420252026Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2,1104184901,2321,2121,130−6.8%
Operating profit (EBIT)−596−1,548−773457482202−58.1%
Profit before tax−613−1,581−717421549201−63.4%
Net profit−514−1,234−556321409142−65.4%
Total assets6,9186,6125,0994,9704,7794,436−7.2%
Equity3,6542,4201,8642,1852,5942,736+5.5%
Liabilities3,2644,1923,2352,7852,1841,700−22.2%
Cash and cash equivalents1,74723817628634184+433.4%
Average number of employees7432330%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4m202120222023202420252026
Gross profitMedian, the industry (126 companies)

Annual reports

6 financial years
Annual reports for Novasel EU ApS
Financial yearPeriodPublishedFigures forDocuments
202601/07/2025 – 30/06/202611/09/2026The companyPDF not statedXBRL
202501/07/2024 – 30/06/202526/12/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202414/01/2025The companyPDFXBRL
202301/07/2022 – 30/06/202317/01/2024The companyPDFXBRL
202201/07/2021 – 30/06/202216/01/2023The companyPDF not statedXBRL
202101/07/2020 – 30/06/202106/01/2022The companyPDF not statedXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

126 companies in the database

Comparison with the other companies in wholesale of perfume and cosmetics based on the latest financial year.

Gross profitDKK 1.1mNo. 99 of 126
Better than 22% of the companies in the industry
EquityDKK 2.7mNo. 62 of 126
Better than 51% of the companies in the industry
Number of employees3No. 81 of 126
Better than 36% of the companies in the industry

Industry median: gross profit DKK 3.4m, net profit DKK 191k, equity DKK 2.6m, 6 employees.

DKK 100kDKK 1.1mDKK 12.2mDKK 134.3mDKK 665.5mHere
Distribution of gross profit for 117 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 42,553of 69,742
Better than 39%
No. 20,429of 69,964
Better than 71%
Same industry and fewer than 20 employees98 companies in the comparison
No. 71of 98
Better than 28%
No. 35of 98
Better than 65%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 18,480of 24,791
Better than 25%
No. 12,839of 24,909
Better than 48%
All companies of type ApS66,508 companies in the comparison
No. 40,975of 66,379
Better than 38%
No. 16,849of 66,505
Better than 75%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of perfume and cosmetics
Gross profit
  1. Novasel EU ApSDKK 1.1m
  2. L'oréal Danmark A/SDKK 1.5bn
  3. Estee Lauder Cosmetics A/SDKK 311.8m
Net profit
  1. Novasel EU ApSDKK 142k
  2. L'oréal Danmark A/SDKK 635.6m
  3. Estee Lauder Cosmetics A/SDKK 113.1m
Equity
  1. Novasel EU ApSDKK 2.7m
  2. L'oréal Danmark A/SDKK 897.7m
  3. Estee Lauder Cosmetics A/SDKK 673.6m
Employees
  1. Novasel EU ApS3
  2. L'oréal Danmark A/S660
  3. Estee Lauder Cosmetics A/S171

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Zen2025 Limited100%
Novasel EU ApS

Management

1 active registrations

Executive management

Executive management at Novasel EU ApS
NameRoleAppointed
Kirsten Birgitte JorsalDirector13/06/2003
Founders
ApS KBUS 38 nr.3117
Former management (2)
Former management at Novasel EU ApS
NameRoleAppointedResigned
Kim MadsenCEO30/01/200326/02/2003
Inge Lise LarsenDirector26/02/200313/06/2003

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Skårup Tværvej 11
5881 Skårup Fyn

Svendborg Municipality · Postcode 5881

Production units
Production unitAddressEmployeesP number
NOVASEL EU ApSSkårup Tværvej 11, 5881 Skårup Fyn31009677468

Purpose

Selskabets formål er at udvikle, markedsføre og sælge kosmetik, kosttilskud og håndkøbsmidler

The purpose is quoted from the register in Danish.

Changes year by year

17 registered events
20263 changesaccounts 1 · ownership 2
  • Annual report for 2026 published
  • Zen2025 Limited registered as owner (100%)
  • Scaleka Limited is no longer registered as owner
20252 changesaccounts 2
  • Annual report for 2025 published
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20039 changesmanagement 5 · name 1 · address 1 · ownership 1 · founded 1
  • Kirsten Birgitte Jorsal appointed director
  • Inge Lise Larsen stepped down as director
  • Name changed from ApS KBUS 17 NR. 2319 to NOVASEL EU ApS
  • Moved to Skårup Tværvej 11, 5881 Skårup Fyn
  • Inge Lise Larsen appointed director
  • Kim Madsen stepped down as ceo
  • Scaleka Limited registered as owner (100%)
  • Registered as ApS KBUS 17 NR. 2319
  • Kim Madsen appointed ceo

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction