New Shape ApS
Private limited companyCVR 39706571SkanderborgActive
New Shape ApS is a private limited company, based in Skanderborg, active in industrial design and fashion design, founded in 2018. After a loss in 2024, the company made a profit of DKK 439k in 2025. Equity grew to DKK 2m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Net profit went from a loss of DKK 3m to a profit of DKK 439k (2024 → 2025).
- Equity rose 28% (2024 → 2025), to DKK 2m.
Registrations, last 24 months
- 01/12/2025: Name changed from Crazy Safety ApS to New Shape ApS
- 01/01/2025: Industry changed to Industrial design and fashion design (741100)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,721 | 768 | −10 | −1,576 | −1,048 | 523 | +149.9% |
| Operating profit (EBIT) | – | 147 | −462 | −2,381 | −2,148 | 434 | +120.2% |
| Profit before tax | 1,453 | 34 | −564 | −2,666 | −2,302 | 422 | +118.3% |
| Net profit | 1,137 | 25 | −440 | −2,080 | −2,989 | 439 | +114.7% |
| Total assets | 2,374 | 4,622 | 4,450 | 5,364 | 3,890 | 2,051 | −47.3% |
| Equity | 747 | 773 | 332 | −1,747 | 1,575 | 2,013 | +27.9% |
| Liabilities | 1,592 | 3,826 | 4,118 | 7,111 | 2,315 | 37 | −98.4% |
| Cash and cash equivalents | 130 | 210 | 114 | 258 | 276 | 631 | +128.3% |
| Average number of employees | 1 | 1 | 1 | 1 | 2 | 1 | −50% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 13/04/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 27/02/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 28/02/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 17/03/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 19/04/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 26/02/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
226 companies in the databaseComparison with the other companies in industrial design and fashion design based on the latest financial year.
Industry median: gross profit DKK 1.7m, net profit DKK 142k, equity DKK 987k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 53,826of 69,742 Better than 23% | No. 24,271of 69,964 Better than 65% |
| Same industry and fewer than 20 employees200 companies in the comparison | No. 144of 200 Better than 28% | No. 59of 200 Better than 71% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 27,421of 33,579 Better than 18% | No. 10,797of 33,678 Better than 68% |
| All companies of type ApS66,508 companies in the comparison | No. 51,795of 66,379 Better than 22% | No. 20,419of 66,505 Better than 69% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Industrial design and fashion design- New Shape ApSDKK 523k
- Muuto A/SDKK 309.3m
- Maileg ApSDKK 134.6m
- New Shape ApSDKK 439k
- Muuto A/SDKK 106.2m
- Maileg ApSDKK 93.6m
- New Shape ApSDKK 2m
- Muuto A/SDKK 473.1m
- Maileg ApSDKK 182m
- New Shape ApS2
- Muuto A/S140
- Maileg ApS37
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- New Shape Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Kim Feierskov Møller-Nielsen | Director | 19/04/2022 |
- Founders
- Rock Paper Scissors Holding ApS
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Kim Feierskov Møller-Nielsen | Director | 26/06/2018 | 19/02/2019 |
| Zdenko Oliver Santini | Director | 19/02/2019 | 19/04/2022 |
Signing rule: Virksomheden tegnes af den samlede direktion.
Address and production units
1 active production unitsHolmekollen 23
8660 Skanderborg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| New Shape ApS | Holmekollen 23, Voervadsbro, 8660 Skanderborg | 2 | 1023774492 |
Purpose
Virksomhedens formål er at drive design- og udviklingsvirksomhed, der efter direktionens skøn er forbundet dermed.
The purpose is quoted from the register in Danish.
Changes year by year
24 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesname 1 · accounts 1 · industry 1
- NameName changed from Crazy Safety ApS to New Shape ApS
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Industrial design and fashion design (741100)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20232 changesname 1 · accounts 1
- NameName changed from New Shape ApS to Crazy Safety ApS
- AccountsAnnual report for 2022 published
20228 changesownership 5 · management 2 · accounts 1
- OwnershipNew Shape Holding ApS registered as owner (100%)
- OwnershipRock Paper Scissors Holding ApS is no longer registered as owner
- OwnershipRock Paper Scissors Holding ApS registered as owner (100%)
- OwnershipCasper Foget Larsen Holding ApS is no longer registered as owner
- OwnershipRock Paper Scissors Holding ApS is no longer registered as owner
- ManagementKim Feierskov Møller-Nielsen appointed director
- ManagementZdenko Oliver Santini stepped down as director
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20194 changescapital 1 · management 2 · ownership 1
- CapitalShare capital changed from 50,000 DKK to 62,500 DKK
- ManagementZdenko Oliver Santini appointed director
- ManagementKim Feierskov Møller-Nielsen stepped down as director
- OwnershipCasper Foget Larsen Holding ApS registered as owner (20%)
20183 changesname 1 · founded 1 · management 1
- NameName changed from Shape It Design ApS to New Shape ApS
- FoundedRegistered as Shape It Design ApS
- ManagementKim Feierskov Møller-Nielsen appointed director
00191 changeownership 1
- OwnershipRock Paper Scissors Holding ApS registered as owner (66.67%)
Related companies
Same people in management
- Abus Nordic A/Svia Kim Feierskov Møller-Nielsen
- JobDanmark ApSvia Kim Feierskov Møller-Nielsen
Largest in the industry
- Muuto A/SDKK 309.3m
- Maileg ApSDKK 134.6m
- Vipp A/SDKK 73.4m
- Fusion ApSDKK 50.1m
- By ACRE ApsDKK 42.4m
- Arhoj ApSDKK 40.6m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.