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New Option ApS

Private limited companyCVR 20214295København ØActive

New Option ApS is a private limited company, based in København Ø, active in psychological and psychotherapeutic counselling, founded in 1997. After a loss in 2024, the company made a profit of DKK 100k in 2025. Equity grew to DKK 257k in 2025.

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Key figures · financial year 2025

Gross profitDKK 416k+28.5% vs. 2024
Net profitDKK 100k+564.9% vs. 2024
EquityDKK 257k+63.8% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 29% (2024 → 2025), to DKK 416k.
  • Net profit went from a loss of DKK 21,564 to a profit of DKK 100k (2024 → 2025).
  • Equity rose 64% (2024 → 2025), to DKK 257k.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Psychological and psychotherapeutic counselling (869300)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 50,000DKK 0DKK 50,000DKK 100kDKK 150kDKK 200kDKK 250k202020212022202320242025
EquityNet profit
Financial figures for New Option ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit164141253439324416+28.5%
Operating profit (EBIT)1581167226−26130+592.8%
Profit before tax1551146626−26130+605.3%
Net profit1551145918−22100+564.9%
Total assets140373665682732610−16.6%
Equity−13102161179157257+63.8%
Liabilities152272498493568336−40.9%
Cash and cash equivalents86297580571505421−16.6%
Average number of employees–111220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4m202020212022202320242025
Gross profitMedian, the industry (125 companies)

Annual reports

6 financial years
Annual reports for New Option ApS
Financial yearPeriodPublishedFigures forDocuments
202501/10/2024 – 30/09/202503/11/2025The companyPDF not statedXBRL
202401/10/2023 – 30/09/202424/10/2024The companyPDFXBRL
202301/10/2022 – 30/09/202311/11/2023The companyPDFXBRL
202201/10/2021 – 30/09/202202/11/2022The companyPDFXBRL
202101/10/2020 – 30/09/202117/01/2022The companyPDFXBRL
202001/10/2019 – 30/09/202013/01/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112209/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

125 companies in the database

Comparison with the other companies in psychological and psychotherapeutic counselling based on the latest financial year.

Gross profitDKK 416kNo. 106 of 124
Better than 15% of the companies in the industry
EquityDKK 257kNo. 72 of 125
Better than 43% of the companies in the industry
Number of employees2No. 44 of 125
Better than 65% of the companies in the industry

Industry median: gross profit DKK 1.5m, net profit DKK 89,878, equity DKK 370k, 2 employees.

DKK 102kDKK 470kDKK 2.2mDKK 10mDKK 27.8mHere
Distribution of gross profit for 118 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 55,753of 69,742
Better than 20%
No. 48,540of 69,964
Better than 31%
Same industry and fewer than 20 employees117 companies in the comparison
No. 98of 116
Better than 16%
No. 65of 117
Better than 45%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 21,117of 24,791
Better than 15%
No. 21,868of 24,909
Better than 12%
All companies of type ApS66,508 companies in the comparison
No. 53,638of 66,379
Better than 19%
No. 44,555of 66,505
Better than 33%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Psychological and psychotherapeutic counselling
Gross profit
  1. New Option ApSDKK 416k
  2. Prescriba A/SDKK 46.2m
  3. Encounter ApSDKK 29.7m
Net profit
  1. New Option ApSDKK 100k
  2. Prescriba A/S−DKK 16.2m
  3. Encounter ApSDKK 851k
Equity
  1. New Option ApSDKK 257k
  2. Prescriba A/SDKK 43.4m
  3. Encounter ApSDKK 3.2m
Employees
  1. New Option ApS2
  2. Prescriba A/S94
  3. Encounter ApS46

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Esther Rakel Højer Poulsen100%
New Option ApS

Management

1 active registrations

Executive management

Executive management at New Option ApS
NameRoleAppointed
Esther Rakel Højer PoulsenDirector25/06/1997
Founders
Esther Rakel Højer Poulsen

Signing rule: Selskabet tegnes af en direktør

Address and production units

1 active production units

Reersøgade 4
2100 København Ø

København Municipality · Postcode 2100

Production units
Production unitAddressEmployeesP number
NEW OPTION ApSReersøgade 4, 2. tv, 2100 København Ø21000140054

Purpose

Selskabets formål er at drive handel og industri og anden hermed forbunden virksomhed

The purpose is quoted from the register in Danish.

Changes year by year

18 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Psychological and psychotherapeutic counselling (869300)
20242 changesaccounts 1 · address 1
  • Annual report for 2024 published
  • Moved to Reersøgade 4, 2. tv, 2100 København Ø
20231 changeaccounts 1
  • Annual report for 2023 published
20222 changesaccounts 2
  • Annual report for 2022 published
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20201 changeaddress 1
  • Moved to Reersøgade 4, 2. tv, 2100 København Ø
20181 changeaddress 1
  • Moved to Strandvejen 153, 1. tv, 2900 Hellerup
20121 changeindustry 1
  • Industry changed to Psykologisk rådgivning (869030)
20081 changeindustry 1
  • Industry changed to Virksomhedsrådgivning og anden rådgivning om driftsledelse (702200)
20041 changeindustry 1
  • Industry changed to Anden virksomhedsrådgivning (741490)
20032 changesname 1 · address 1
  • Name changed from SUPER MEDIA ApS to NEW OPTION ApS
  • Moved to Reersøgade 4, 2. tv, 2100 København Ø
19973 changesownership 1 · founded 1 · management 1
  • Esther Rakel Højer Poulsen registered as owner (100%)
  • Registered as SUPER MEDIA ApS
  • Esther Rakel Højer Poulsen appointed director

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction