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Neo Nor A/S

Public limited companyCVR 74597912ValbyActive

Neo Nor A/S is a public limited company, based in Valby, active in wholesale of radio, television, photographic and optical goods, founded in 1984. Equity was negative at the end of 2025 (−DKK 933k). The company made a loss in both 2024 and 2025, most recently DKK 105k.

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Key figures · financial year 2025

Gross profitDKK 26,197+150.3% vs. 2024
Net profit−DKK 105k+10.7% vs. 2024
Equity−DKK 933k−12.7% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • The loss got smaller: from DKK 118k to DKK 105k (2024 → 2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Wholesale of radio, television, photographic and optical goods (464320)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1m−DKK 800k−DKK 600k−DKK 400k−DKK 200kDKK 0202020212022202320242025
EquityNet profit
Financial figures for Neo Nor A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3426119−5226+150.3%
Operating profit (EBIT)−119−72−84−47−5326+149.7%
Profit before tax−176−135−152−108−1555+103.2%
Net profit−129−34−123−83−118−105+10.7%
Total assets1,1891,2881,2931,3571,4121,287−8.8%
Equity−471−504−628−710−828−933−12.7%
Liabilities1,6601,7921,9202,0672,2402,221−0.9%
Cash and cash equivalents2137352912−57.8%
Average number of employees1–1100–

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m202020212022202320242025
Gross profitMedian, the industry (87 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 933k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 6 years in a row

    Net result has been negative in 2020–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Neo Nor A/S
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202516/12/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202426/12/2024The companyPDF not statedXBRL
202301/07/2022 – 30/06/202329/12/2023The companyPDF not statedXBRL
202201/07/2021 – 30/06/202228/12/2022The companyPDF not statedXBRL
202101/07/2020 – 30/06/202130/11/2021The companyPDF not statedXBRL
202001/07/2019 – 30/06/202030/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223304/2005/2006/2007/2008/2009/2010/2011/2012/2001/2102/2103/2104/2105/2106/2107/2108/2109/2110/2111/2112/2101/2203/2204/2205/2206/2207/2208/2209/2210/2211/2212/2201/2302/2303/2304/23
Employees

Position in the industry

87 companies in the database

Comparison with the other companies in wholesale of radio, television, photographic and optical goods based on the latest financial year.

Gross profitDKK 26,197No. 80 of 87
Better than 8% of the companies in the industry
Equity−DKK 933kNo. 85 of 87
Better than 2% of the companies in the industry
Number of employees2No. 85 of 87
Better than 2% of the companies in the industry

Industry median: gross profit DKK 3.8m, net profit DKK 455k, equity DKK 4.6m, 6 employees.

DKK 100kDKK 756kDKK 5.7mDKK 43.3mDKK 166.7m
Distribution of gross profit for 80 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 62,247of 69,742
Better than 11%
No. 67,032of 69,964
Better than 4%
Same industry and fewer than 20 employees68 companies in the comparison
No. 61of 68
Better than 10%
No. 66of 68
Better than 3%
Companies that are at least 30 years old10,276 companies in the comparison
No. 9,313of 10,152
Better than 8%
No. 10,062of 10,275
Better than 2%
All companies of type A/S18,025 companies in the comparison
No. 16,545of 17,786
Better than 7%
No. 17,361of 18,024
Better than 4%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of radio, television, photographic and optical goods
Gross profit
  1. Neo Nor A/SDKK 26,197
  2. Harman Professional Denmark ApSDKK 327.2m
  3. HiFi Klubben International A/SDKK 266.1m
Net profit
  1. Neo Nor A/S−DKK 105k
  2. Harman Professional Denmark ApS−DKK 280.9m
  3. HiFi Klubben International A/SDKK 40.7m
Equity
  1. Neo Nor A/S−DKK 933k
  2. Harman Professional Denmark ApSDKK 114.9m
  3. HiFi Klubben International A/SDKK 122.9m
Employees
  1. Neo Nor A/S2
  2. Harman Professional Denmark ApS126
  3. HiFi Klubben International A/S124

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Nor Business Gruppen Holding ApS100%
  • Michael Rugaard Olsen100%
Neo Nor A/S

The ownership shares in the register add up to 200%. The register may contain older or indirect holdings that have not been closed. We show them as registered.

Management

4 active registrations

Executive management

Executive management at Neo Nor A/S
NameRoleAppointed
Michael Rugaard OlsenDirector10/02/1984

Board of directors

Board of directors at Neo Nor A/S
NameRoleAppointed
Michael Rugaard OlsenBoard member10/02/1984
Poul Ejnar QuaadeBoard member10/02/1984
Lone RyslevChair of the board18/06/2002
Former management (3)
Former management at Neo Nor A/S
NameRoleAppointedResigned
Jan ChristiansenBoard member10/02/198421/12/1992
Marianne ThorBoard member10/02/198411/05/1995
Eva LesselChair of the board10/02/198418/06/2002

Signing rule: Selskabet tegnes af den samlede bestyrelse eller direktionen alene

Address and production units

1 active production units

Vigerslevvej 244
2500 Valby

København Municipality · Postcode 2500

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
NEO NOR A/SVigerslevvej 244, 2500 Valby21003186300

Purpose

Selskabets formål er at drive handel med el-artikler og anden dermed i forbindelse stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

29 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Wholesale of radio, television, photographic and optical goods (464320)
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20201 changeaccounts 1
  • Annual report for 2020 published
20181 changeaddress 1
  • Moved to Vigerslevvej 244, 2500 Valby
20171 changeaddress 1
  • Moved to Vigerslevvej 244, 2500 Valby
20051 changename 1
  • Name changed from NOR BUSINESS GRUPPEN A/S to NEO NOR A/S
20022 changesmanagement 2
  • Lone Ryslev appointed chair of the board
  • Eva Lessel stepped down as chair of the board
20002 changesownership 2
  • NOR BUSINESS GRUPPEN HOLDING ApS registered as owner (100%)
  • Michael Rugaard Olsen registered as owner (100%)
19961 changecapital 1
  • Share capital changed from 300,000 DKK to 500,000 DKK
19951 changemanagement 1
  • Marianne Thor stepped down as board member
19941 changemerger 1
  • Merger registered in CVR
19921 changemanagement 1
  • Jan Christiansen stepped down as board member
19911 changestatus 1
  • Status changed to active
19903 changesname 1 · capital 1 · status 1
  • Name changed from MICHANORD ApS to NOR BUSINESS GRUPPEN A/S
  • Share capital changed from 80,000 DKK to 300,000 DKK
  • Status changed to under compulsory dissolution
19847 changesfounded 1 · management 6
  • Registered as MICHANORD ApS
  • Marianne Thor appointed board member
  • Eva Lessel appointed chair of the board
  • Jan Christiansen appointed board member
  • Michael Rugaard Olsen appointed director
  • Poul Ejnar Quaade appointed board member
  • Michael Rugaard Olsen appointed board member

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction