myselfie ApS

Private limited companyCVR 37853909VejleActive

myselfie ApS is a private limited company, based in Vejle, active in renting and leasing of other personal and household goods, founded in 2016. Net profit rose 273% from 2024 to 2025, ending at DKK 919k. Measured by gross profit, it ranks no. 6 of 54 companies in the industry in the database. With 17 employees, the company is about 6 times larger than the industry median.

PDF report Compare

Key figures · financial year 2025

Gross profitDKK 6.4m+9.3% vs. 2024

Net profitDKK 919k+273% vs. 2024

EquityDKK 2.6m+54.5% vs. 2024

Employees17latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

Gross profit rose 9% (2024 → 2025), to DKK 6.4m.
Net profit rose 273% (2024 → 2025), to DKK 919k.
Equity rose 55% (2024 → 2025), to DKK 2.6m.

Employees

2 fewer employees than a year earlier: 17 (07/2026) against 19 (07/2025).

Management and owners, last 24 months

New in management: Robert Per Sundholm Dørfler (ceo, 01/11/2025) and Axel Jonathan Olsson (director, 01/11/2025).

Registrations, last 24 months

01/11/2025: Name changed from myselfie aps to myselfie ApS
01/01/2025: Industry changed to Renting and leasing of other personal and household goods (772200)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

EquityNet profit

Financial figures for myselfie ApS
	2020	2021	2022	2023	2024	2025	Change
Revenue	not stated	not stated	not stated	not stated	not stated	not stated	–
Gross profit	4,074	5,739	7,876	5,124	5,884	6,430	+9.3%
Operating profit (EBIT)	−1,337	542	236	−252	405	1,207	+197.7%
Profit before tax	−1,430	442	98	−401	324	1,178	+263.4%
Net profit	−1,136	428	166	−354	246	919	+273%
Total assets	4,732	7,130	5,537	4,894	5,082	6,233	+22.6%
Equity	831	1,626	1,792	1,438	1,684	2,603	+54.5%
Liabilities	3,664	5,504	3,744	3,456	3,398	3,630	+6.8%
Cash and cash equivalents	280	2,377	68	179	543	666	+22.5%
Average number of employees	9	8	13	7	9	8	−11.1%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

Compare with the industry (54 companies)

Gross profitMedian, the industry (54 companies)

Annual reports

6 financial years

Annual reports for myselfie ApS
Financial year	Period	Published	Figures for	Documents
2025	01/01/2025 – 31/12/2025	30/06/2026	The company	PDF not statedXBRL
2024	01/01/2024 – 31/12/2024	26/06/2025	The company	PDF XBRL
2023	01/01/2023 – 31/12/2023	19/06/2024	The company	PDF XBRL
2022	01/01/2022 – 31/12/2022	29/06/2023	The company	PDF XBRL
2021	01/01/2021 – 31/12/2021	27/06/2022	The company	PDF XBRL
2020	01/01/2020 – 31/12/2020	11/06/2021	The company	PDF XBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR

Employees

Position in the industry

54 companies in the database

Comparison with the other companies in renting and leasing of other personal and household goods based on the latest financial year.

Gross profitDKK 6.4mNo. 6 of 54

Better than 91% of the companies in the industry

EquityDKK 2.6mNo. 10 of 54

Better than 83% of the companies in the industry

Number of employees17No. 7 of 54

Better than 89% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 77,224, equity DKK 918k, 3 employees.

Distribution of gross profit for 51 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form

Rank among similar companies
Group	Gross profit	Equity
Companies with fewer than 20 employees69,967 companies in the comparison	No. 9,745of 69,742 Better than 86%	No. 21,043of 69,964 Better than 70%
Same industry and fewer than 20 employees47 companies in the comparison	No. 2of 47 Better than 98%	No. 6of 47 Better than 89%
Companies that are between 5 and 14 years old33,688 companies in the comparison	No. 6,860of 33,588 Better than 80%	No. 9,239of 33,687 Better than 73%
All companies of type ApS66,508 companies in the comparison	No. 10,504of 66,379 Better than 84%	No. 17,416of 66,505 Better than 74%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Renting and leasing of other personal and household goods

Gross profit

myselfie ApSDKK 6.4m
Helippe ApSDKK 45.9m
Aamand Udlejningscenter A/SDKK 8.8m

Net profit

myselfie ApSDKK 919k
Helippe ApSDKK 3.7m
Aamand Udlejningscenter A/SDKK 465k

Equity

myselfie ApSDKK 2.6m
Helippe ApSDKK 56.5m
Aamand Udlejningscenter A/SDKK 4.2m

Employees

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register

Owners

Peter Lynggaard Holding ApS20%
Thomas Peder Bennedsen Holding ApS33.33%
Mount Baldy A/S5%
Peder Bennedsen Holding ApS5%
RSD Invest ApS5%
12:34 Holding ApS10%

myselfie ApS

Management

6 active registrations

Executive management

Executive management at myselfie ApS
Name	Role	Appointed
Thomas Peder Bennedsen Skov	Director	22/06/2016
Robert Per Sundholm Dørfler	CEO	01/11/2025
Axel Jonathan Olsson	Director	01/11/2025

Board of directors

Board of directors at myselfie ApS
Name	Role	Appointed
Thomas Peder Bennedsen Skov	Board member	05/02/2019
Peter Lynggaard Petersen	Board member	05/02/2019
Lena Boel Graversen	Chair of the board	11/10/2024

Auditor: Attent Statsautoriseret Revisionsanpartsselskab
Founders: Peter Lynggaard Holding ApS, Thomas Peder Bennedsen Holding ApS

Former management (3)

Former management at myselfie ApS
Name	Role	Appointed	Resigned
Peter Lynggaard Petersen	Director	22/06/2016	31/01/2023
Jesper Buch	Chair of the board	05/02/2019	15/02/2021
Leif Nørgaard	Chair of the board	15/02/2021	11/10/2024

Signing rule: Selskabet tegnes af alle direktørerne i forening eller af alle bestyrelsesmedlemmer i forening.

Address and production units

1 active production units

Sjællandsgade 40
7100 Vejle

Vejle Municipality · Postcode 7100

Production units
Production unit	Address	Industry	Employees	P number
myselfie ApS	Sjællandsgade 40, 7100 Vejle	Renting and leasing of other personal and household goods	16	1021571810

Purpose

Virksomhedens formål er udlejning af kameraløsninger, reklame- og markedsføringsvirksomhed, samt hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

46 registered events

52016

12017

12018

142019

22020

52021

12022

62023

52024

52025

12026

20261 changeaccounts 1

30/06AccountsAnnual report for 2025 published

20255 changesname 1 · management 2 · accounts 1 · industry 1

01/11NameName changed from myselfie aps to myselfie ApS
01/11ManagementRobert Per Sundholm Dørfler appointed ceo
01/11ManagementAxel Jonathan Olsson appointed director
26/06AccountsAnnual report for 2024 published
01/01IndustryIndustry changed to Renting and leasing of other personal and household goods (772200)

20245 changesownership 1 · management 2 · accounts 1 · address 1

15/10OwnershipGuerilla Capital ApS is no longer registered as owner
11/10ManagementLena Boel Graversen appointed chair of the board
11/10ManagementLeif Nørgaard stepped down as chair of the board
19/06AccountsAnnual report for 2023 published
02/04AddressMoved to Sjællandsgade 40, 7100 Vejle

20236 changesownership 4 · accounts 1 · management 1

29/11Ownership12:34 Holding ApS registered as owner (10%)
29/11OwnershipLoveMondays ApS is no longer registered as owner
29/06AccountsAnnual report for 2022 published
21/06OwnershipRSD Invest ApS registered as owner (5%)
21/06OwnershipNordic Eye K/S is no longer registered as owner
31/01ManagementPeter Lynggaard Petersen stepped down as director

20221 changeaccounts 1

27/06AccountsAnnual report for 2021 published

20215 changesaccounts 1 · capital 1 · management 2 · ownership 1

11/06AccountsAnnual report for 2020 published
15/02CapitalShare capital changed from 100,000 DKK to 106,115 DKK
15/02ManagementLeif Nørgaard appointed chair of the board
15/02ManagementJesper Buch stepped down as chair of the board
15/02OwnershipFREEWAY HOLDING ApS is no longer registered as owner

20202 changesownership 2

01/01OwnershipNordic Eye K/S registered as owner (5%)
01/01OwnershipBellmont Invest ApS is no longer registered as owner

201914 changesownership 8 · capital 2 · management 3 · name 1

31/12OwnershipLoveMondays ApS registered as owner (5%)
31/12OwnershipLEHRMANN FAMILY ApS is no longer registered as owner
05/02CapitalShare capital changed from 70,000 DKK to 100,000 DKK
05/02ManagementThomas Peder Bennedsen Skov appointed board member
05/02ManagementJesper Buch appointed chair of the board
05/02ManagementPeter Lynggaard Petersen appointed board member
05/02OwnershipMOUNT BALDY A/S registered as owner (5%)
05/02OwnershipPeder Bennedsen Holding ApS registered as owner (5%)
05/02OwnershipFREEWAY HOLDING ApS registered as owner (5%)
05/02OwnershipLEHRMANN FAMILY ApS registered as owner (5%)
05/02OwnershipBellmont Invest ApS registered as owner (5%)
05/02OwnershipGuerilla Capital ApS registered as owner (5%)
31/01NameName changed from My Selfie IVS to myselfie aps
31/01CapitalShare capital changed from 2 DKK to 70,000 DKK

20181 changeaddress 1

09/04AddressMoved to Flegmade 11L, st. th, 7100 Vejle

20171 changeaddress 1

23/10AddressMoved to Flegmade 9R, 7100 Vejle

20165 changesfounded 1 · management 2 · ownership 2

22/06FoundedRegistered as My Selfie IVS
22/06ManagementPeter Lynggaard Petersen appointed director
22/06ManagementThomas Peder Bennedsen Skov appointed director
22/06OwnershipThomas Peder Bennedsen Holding ApS registered as owner (33.33%)
22/06OwnershipPeter Lynggaard Holding ApS registered as owner (20%)

Related companies

Same people in management

Chr. Hansen A/Svia Leif Nørgaard
Better Collective A/Svia Leif Nørgaard
Snt ApSvia Jesper Buch
Ooono A/Svia Jesper Buch
DM Greenkeeping Danmark A/Svia Leif Nørgaard
Turf Tank ApSvia Leif Nørgaard

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVR Report a correction