My:Nola ApS
Private limited companyCVR 40170669Esbjerg VActive
My:Nola ApS is a private limited company, based in Esbjerg V, active in retail sale of clothing, founded in 2019. Equity was negative at the end of 2026 (−DKK 368k). The company went from a profit in 2025 to a loss of DKK 247 in 2026.
Key figures · financial year 2026
What has changed
calculated from recorded figures and datesFinancials: 2026 against 2025
- Gross profit fell 12% (2025 → 2026), to DKK 195k.
- Net profit went from a profit of DKK 22,926 to a loss of DKK 247 (2025 → 2026).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of clothing (477110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2026 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 157 | −58 | 49 | 105 | 223 | 195 | −12.4% |
| Operating profit (EBIT) | 0 | −58 | −85 | −109 | 23 | 11 | −51.8% |
| Profit before tax | −6 | −70 | −85 | −109 | 23 | −0 | −101.1% |
| Net profit | −6 | −70 | −85 | −109 | 23 | −0 | −101.1% |
| Total assets | 295 | 226 | 116 | 67 | 12 | 31 | +163.6% |
| Equity | 94 | −211 | −282 | −391 | −368 | −368 | −0.1% |
| Liabilities | 202 | 437 | 397 | 458 | 380 | 399 | +5.2% |
| Cash and cash equivalents | 1 | 3 | 22 | 7 | 12 | 12 | +4.5% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2026 figuresNegative equity
Equity was −DKK 368k at the end of 2026.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2026 | 01/07/2025 – 30/06/2026 | 15/10/2026 | The company | PDF not statedXBRL |
| 2025 | 01/07/2024 – 30/06/2025 | 12/11/2025 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 31/12/2024 | The company | PDF not statedXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 02/01/2024 | The company | PDF not statedXBRL |
| 2022 | 01/07/2021 – 30/06/2022 | 04/01/2023 | The company | PDF not statedXBRL |
| 2021 | 01/07/2020 – 30/06/2021 | 08/12/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
937 companies in the databaseComparison with the other companies in retail sale of clothing based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 59,516of 69,742 Better than 15% | No. 65,063of 69,964 Better than 7% |
| Same industry and fewer than 20 employees850 companies in the comparison | No. 753of 849 Better than 11% | No. 751of 850 Better than 12% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 29,719of 33,588 Better than 12% | No. 30,745of 33,687 Better than 9% |
| All companies of type ApS66,508 companies in the comparison | No. 57,254of 66,379 Better than 14% | No. 61,499of 66,505 Better than 8% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of clothing- My:Nola ApSDKK 195k
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- My:Nola ApS−DKK 247
- H & M Hennes & Mauritz A/SDKK 106.2m
- Pwt Group A/SDKK 112.3m
- My:Nola ApS−DKK 368k
- H & M Hennes & Mauritz A/SDKK 299.3m
- Pwt Group A/SDKK 283.1m
- My:Nola ApS2
- H & M Hennes & Mauritz A/S2,767
- Pwt Group A/S522
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Marlene Hviid50%
- Betina Bjerring Madsen50%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Marlene Hviid | Director | 02/01/2019 |
| Betina Bjerring Madsen | Director | 02/01/2019 |
- Founders
- Marlene Hviid, Betina Bjerring Madsen
Signing rule: Virksomheden tegnes af direktionen
Address and production units
1 active production unitsGyvelvænget 10
6710 Esbjerg V
| Production unit | Address | Employees | P number |
|---|---|---|---|
| My:Nola ApS | Gyvelvænget 10, Hjerting, 6710 Esbjerg V | 2 | 1024302675 |
Purpose
Virksomhedens formål er handel og hermed forbundet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
16 registered events20261 changeaccounts 1
- AccountsAnnual report for 2026 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2025 published
- IndustryIndustry changed to Retail sale of clothing (477110)
20242 changesaccounts 2
- AccountsAnnual report for 2024 published
- AccountsAnnual report for 2023 published
20232 changesaddress 1 · accounts 1
- AddressMoved to Gyvelvænget 10, Hjerting, 6710 Esbjerg V
- AccountsAnnual report for 2022 published
20213 changesaccounts 1 · address 2
- AccountsAnnual report for 2021 published
- AddressMoved to Smedegade 26, 6700 Esbjerg
- AddressMoved to Smedegade 26, 6700 Esbjerg
20196 changesindustry 1 · founded 1 · management 2 · ownership 2
- IndustryIndustry changed to Retail sale of clothing (477110)
- FoundedRegistered as My:Nola ApS
- ManagementMarlene Hviid appointed director
- ManagementBetina Bjerring Madsen appointed director
- OwnershipMarlene Hviid registered as owner (50%)
- OwnershipBetina Bjerring Madsen registered as owner (50%)
Related companies
Same industry in Esbjerg
- Sapa Group ApS63 employees
- Bambuni Denmark ApS21 employees
- Mr & Fröken Ribe ApS11 employees
- Marie Lahn ApS8 employees
- Butik Emsig ApS8 employees
- Din Tøjmand Bramming ApS7 employees
Largest in the industry
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- BESTSELLER Stores Denmark A/SDKK 279.7m
- INDITEX Danmark A/SDKK 239.9m
- Only Stores Denmark A/SDKK 135.2m
- Axel Kaufmann ApSDKK 123.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.