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My Instore Apps ApS

Private limited companyCVR 33867263BillundActive

My Instore Apps ApS is a private limited company, based in Billund, active in other software publishing, founded in 2011. Profit has grown three years in a row.

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Key figures · financial year 2025

Gross profitDKK 7m+6.6% vs. 2024
Net profitDKK 2.2m+1.4% vs. 2024
EquityDKK 1.8m−11.3% vs. 2024
Employees9latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 7% (2024 → 2025), to DKK 7m.
  • Net profit rose 1% (2024 → 2025), to DKK 2.2m.
  • Equity fell 11% (2024 → 2025), to DKK 1.8m.

Employees

  • 2 more employees than a year earlier: 9 (08/2026) against 7 (08/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
EquityNet profit
Financial figures for My Instore Apps ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit5,4666,9317,0626,4816,5316,961+6.6%
Operating profit (EBIT)6621,7431,8972,6602,7322,775+1.6%
Profit before tax6521,7321,8892,6802,7592,794+1.3%
Net profit5071,3491,4702,0922,1452,175+1.4%
Total assets3,2112,9402,7803,2042,7172,727+0.4%
Equity1,9841,9321,9032,2441,9891,765−11.3%
Liabilities1,2271,008878959728962+32.2%
Cash and cash equivalents2,1611,4141,5831,2301,3281,099−17.2%
Average number of employees7766660%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m202020212022202320242025
Gross profitMedian, the industry (499 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for My Instore Apps ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/01/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202416/01/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202326/01/2024The companyPDF not statedXBRL
202201/01/2022 – 31/12/202226/01/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202108/02/2022The companyPDF not statedXBRL
202001/01/2020 – 31/12/202024/01/2021The companyPDF not statedXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

499 companies in the database

Comparison with the other companies in other software publishing based on the latest financial year.

Gross profitDKK 7mNo. 163 of 494
Better than 67% of the companies in the industry
EquityDKK 1.8mNo. 224 of 499
Better than 55% of the companies in the industry
Number of employees9No. 201 of 499
Better than 60% of the companies in the industry

Industry median: gross profit DKK 2.9m, net profit DKK 42,450, equity DKK 1.1m, 4 employees.

DKK 100kDKK 1.2mDKK 14.1mDKK 168.1mDKK 875.9mHere
Distribution of gross profit for 427 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 8,656of 69,742
Better than 88%
No. 25,995of 69,964
Better than 63%
Same industry and fewer than 20 employees406 companies in the comparison
No. 81of 404
Better than 80%
No. 145of 406
Better than 64%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 7,793of 24,791
Better than 69%
No. 15,290of 24,909
Better than 39%
All companies of type ApS66,508 companies in the comparison
No. 9,528of 66,379
Better than 86%
No. 22,068of 66,505
Better than 67%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other software publishing
Gross profit
  1. My Instore Apps ApSDKK 7m
  2. Milestone Systems A/SDKK 2bn
  3. Visma e-conomic A/SDKK 880.2m
Net profit
  1. My Instore Apps ApSDKK 2.2m
  2. Milestone Systems A/SDKK 183.4m
  3. Visma e-conomic A/SDKK 456.2m
Equity
  1. My Instore Apps ApSDKK 1.8m
  2. Milestone Systems A/SDKK 1.7bn
  3. Visma e-conomic A/SDKK 471.5m
Employees
  1. My Instore Apps ApS9
  2. Milestone Systems A/S531
  3. Visma e-conomic A/S456

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Klausen og Pedersen ApS50%
  • Btm ApS25%
  • Plc Holding Grindsted ApS25%
My Instore Apps ApS

Management

5 active registrations

Executive management

Executive management at My Instore Apps ApS
NameRoleAppointed
Søren KlausenDirector01/08/2011

Board of directors

Board of directors at My Instore Apps ApS
NameRoleAppointed
Kim Skjold PedersenBoard member01/08/2011
Poul Mark ChristensenChair of the board01/08/2011
Søren KlausenBoard member01/08/2011
Michael Steen-AndersenBoard member28/12/2011
Founders
Poul Mark Christensen, Klausen og Pedersen ApS

Signing rule: Selskabet tegnes af en direktør eller af den samlede bestyrelse.

Address and production units

1 active production units

Montanavej 10
7190 Billund

Billund Municipality · Postcode 7190

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
MY INSTORE APPS ApSMontanavej 10, 7190 Billund91017049476

Purpose

Selskabets formål er at drive e-handelsbutik med salg af musikprogrammer og reklamer til afspilning i detailbutikker samt dermed beslægtet virksomhed efter bestyrelsens skøn.

The purpose is quoted from the register in Danish.

Changes year by year

22 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20183 changescapital 1 · ownership 1 · address 1
  • Share capital changed from 106,667 DKK to 96,000 DKK
  • BOBU HOLDING ApS is no longer registered as owner
  • Moved to Montanavej 10, 7190 Billund
20171 changeaddress 1
  • Moved to Passagerterminalen 10, 7190 Billund
20161 changeindustry 1
  • Industry changed to Other software publishing (582900)
20143 changesownership 3
  • BOBU HOLDING ApS registered as owner (10%)
  • BTM ApS registered as owner (25%)
  • PLC HOLDING GRINDSTED ApS registered as owner (25%)
20118 changescapital 1 · management 5 · founded 1 · ownership 1
  • Share capital changed from 80,000 DKK to 106,667 DKK
  • Michael Steen-Andersen appointed board member
  • Registered as MY INSTORE APPS ApS
  • Kim Skjold Pedersen appointed board member
  • Poul Mark Christensen appointed chair of the board
  • Søren Klausen appointed board member
  • Søren Klausen appointed director
  • KLAUSEN OG PEDERSEN ApS registered as owner (50%)

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction