Muu ApS
Private limited companyCVR 33596545VirumActive
Muu ApS is a private limited company, based in Virum, active in wholesale of other household goods n.e.c., founded in 2011. The company made a loss in both 2024 and 2025, most recently DKK 876k. Equity fell to DKK 311k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 725% (2024 → 2025), to DKK 376k.
- The loss grew: from DKK 7,224 to DKK 876k (2024 → 2025).
- Equity fell 74% (2024 → 2025), to DKK 311k.
Employees
- 1 more employees than a year earlier: 3 (12/2025) against 2 (12/2024).
Registrations, last 24 months
- 01/01/2025: Industry changed to Wholesale of other household goods n.e.c. (464990)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,127 | 236 | 512 | 1 | 46 | 376 | +724.8% |
| Operating profit (EBIT) | 298 | −55 | 207 | −197 | −11 | 142 | +1,368% |
| Profit before tax | 318 | −299 | 139 | −208 | −7 | −838 | −11,619.4% |
| Net profit | 247 | −235 | 107 | −166 | −7 | −876 | −12,031.2% |
| Total assets | 1,996 | 1,503 | 1,665 | 1,505 | 1,506 | 757 | −49.7% |
| Equity | 1,489 | 1,254 | 1,361 | 1,194 | 1,187 | 311 | −73.8% |
| Liabilities | 507 | 250 | 304 | 311 | 318 | 446 | +40.1% |
| Cash and cash equivalents | 359 | 117 | 141 | 46 | 66 | 140 | +111.4% |
| Average number of employees | 1 | 1 | 1 | 1 | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 3 years in a row
Net result has been negative in 2023–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Equity fell sharply
Equity fell 74% from 2024 to 2025 (DKK 1.2m to DKK 311k).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 02/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 10/06/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 24/05/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 25/04/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 03/07/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 27/05/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
125 companies in the databaseComparison with the other companies in wholesale of other household goods n.e.c. based on the latest financial year.
Industry median: gross profit DKK 4.3m, net profit DKK 423k, equity DKK 4.9m, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 56,462of 69,742 Better than 19% | No. 46,965of 69,964 Better than 33% |
| Same industry and fewer than 20 employees100 companies in the comparison | No. 87of 99 Better than 12% | No. 85of 100 Better than 15% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 21,242of 24,791 Better than 14% | No. 21,567of 24,909 Better than 13% |
| All companies of type ApS66,508 companies in the comparison | No. 54,315of 66,379 Better than 18% | No. 42,925of 66,505 Better than 35% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of other household goods n.e.c.- Muu ApSDKK 376k
- Abena A/SDKK 249m
- F&H Group A/SDKK 188.7m
- Muu ApS−DKK 876k
- Abena A/S−DKK 36.5m
- F&H Group A/S−DKK 59.6m
- Muu ApSDKK 311k
- Abena A/SDKK 820.9m
- F&H Group A/SDKK 83.7m
- Muu ApS3
- Abena A/S375
- F&H Group A/S262
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Erik Cheng5%
- Holdingselskabet Muu ApS90%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Allan Cheng Blin | Director | 25/09/2011 |
- Founders
- Christine Cheng Blin
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Christine Cheng Blin | CEO | 05/04/2011 | 25/09/2011 |
Signing rule: Selskabet tegnes af direktionen
Address and production units
1 active production unitsKirsebærbakken 14
2830 Virum
| Production unit | Address | Employees | P number |
|---|---|---|---|
| MUU ApS | Kirsebærbakken 14, 2830 Virum | 3 | 1016797495 |
Purpose
Selskabets formål er at sælge læringslegetøj og udøve Konsulent & Rådgivning til virksomheder.
The purpose is quoted from the register in Danish.
Changes year by year
18 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Wholesale of other household goods n.e.c. (464990)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20162 changesindustry 1 · address 1
- IndustryIndustry changed to Wholesale of other household goods n.e.c. (464990)
- AddressMoved to Kirsebærbakken 14, 2830 Virum
20151 changeindustry 1
- IndustryIndustry changed to Non-specialised wholesale trade (469000)
20118 changesownership 4 · management 3 · founded 1
- OwnershipErik Cheng registered as owner (5%)
- OwnershipHOLDINGSELSKABET MUU ApS registered as owner (90%)
- OwnershipHOLDINGSELSKABET MUU ApS is no longer registered as owner
- ManagementAllan Cheng Blin appointed director
- ManagementChristine Cheng Blin stepped down as ceo
- OwnershipHOLDINGSELSKABET MUU ApS registered as owner (100%)
- FoundedRegistered as MUU ApS
- ManagementChristine Cheng Blin appointed ceo
Related companies
Largest in the industry
- Abena A/SDKK 249m
- F&H Group A/SDKK 188.7m
- Creativ Company A/SDKK 169.9m
- Bent Brandt A/SDKK 131m
- Plast 1 A/SDKK 116m
- Maki A/SDKK 109.8m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.