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MS Automatics ApS

Private limited companyCVR 40687610StrandbyActive

MS Automatics ApS is a private limited company, based in Strandby, active in electrical installation, founded in 2019. Net profit rose 26% from 2024 to 2025, ending at DKK 1.2m. With 27 employees, the company is about 5 times larger than the industry median. Equity grew to DKK 2.3m in 2025.

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Key figures · financial year 2025

Gross profitDKK 8.5m+46.8% vs. 2024
Net profitDKK 1.2m+26.4% vs. 2024
EquityDKK 2.3m+110.3% vs. 2024
Employees27latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 47% (2024 → 2025), to DKK 8.5m.
  • Net profit rose 26% (2024 → 2025), to DKK 1.2m.
  • Equity rose 110% (2024 → 2025), to DKK 2.3m.

Employees

  • 10 more employees than a year earlier: 27 (07/2026) against 17 (07/2025).

Management and owners, last 24 months

  • New in management: Tonny Stordal Johansen (ceo, 28/02/2025), Anders Colding Lund Petersen (board member, 05/05/2025) and Tonny Stordal Johansen (board member, 05/05/2025) (+2).
  • Stepped down: Mathias Offerdal Christiansen (director, 28/02/2025) and Simon Toftelund Winther Olsen (ceo, 28/02/2025).
  • New owners registered: Strandby El-teknik A/S (28/02/2025).
  • No longer registered as owner: Mathias Offerdal Christiansen (28/02/2025) and Simon Toftelund Winther Olsen (28/02/2025).

Registrations, last 24 months

  • 08/08/2025: Moved to Munkevej 10, 9970 Strandby

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202020212022202320242025
EquityNet profit
Financial figures for MS Automatics ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit6891,9065,6534,3595,8108,526+46.8%
Operating profit (EBIT)−1271692252011,3911,629+17.1%
Profit before tax−137147173−131,2251,539+25.6%
Net profit−137147126−289451,194+26.4%
Total assets1891,5284,5283,7693,5069,421+168.7%
Equity−97501651371,0822,276+110.3%
Liabilities2861,4784,3163,5702,2837,051+208.9%
Cash and cash equivalents––470332354+1,021%
Average number of employees––13121012+20%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8m202020212022202320242025
Gross profitMedian, the industry (1,291 companies)

Annual reports

6 financial years
Annual reports for MS Automatics ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202521/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202420/02/2025The companyPDFXBRL
202301/01/2023 – 31/12/202301/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202214/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202129/06/2022The companyPDF not statedXBRL
202001/01/2020 – 31/12/202028/06/2021The companyPDF not statedXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
051015202508/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

1,291 companies in the database

Comparison with the other companies in electrical installation based on the latest financial year.

Gross profitDKK 8.5mNo. 357 of 1,290
Better than 72% of the companies in the industry
EquityDKK 2.3mNo. 480 of 1,291
Better than 63% of the companies in the industry
Number of employees27No. 370 of 1,291
Better than 71% of the companies in the industry

Industry median: gross profit DKK 3.9m, net profit DKK 321k, equity DKK 1.4m, 6 employees.

DKK 100kDKK 1.2mDKK 14.6mDKK 176mDKK 926.4mHere
Distribution of gross profit for 1,272 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 6,311of 9,892
Better than 36%
No. 6,314of 9,922
Better than 36%
Same industry and 20–49 employees187 companies in the comparison
No. 162of 187
Better than 13%
No. 151of 187
Better than 19%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 5,149of 33,588
Better than 85%
No. 10,034of 33,687
Better than 70%
All companies of type ApS66,508 companies in the comparison
No. 7,443of 66,379
Better than 89%
No. 18,974of 66,505
Better than 71%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Electrical installation
Gross profit
  1. MS Automatics ApSDKK 8.5m
  2. Bravida Danmark A/SDKK 2.1bn
  3. Kemp & Lauritzen A/SDKK 2bn
Net profit
  1. MS Automatics ApSDKK 1.2m
  2. Bravida Danmark A/SDKK 160.3m
  3. Kemp & Lauritzen A/SDKK 2.6m
Equity
  1. MS Automatics ApSDKK 2.3m
  2. Bravida Danmark A/SDKK 629m
  3. Kemp & Lauritzen A/SDKK 588.4m
Employees
  1. MS Automatics ApS27
  2. Bravida Danmark A/S3,163
  3. Kemp & Lauritzen A/S2,868

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
MS Automatics ApS

Management

5 active registrations

Executive management

Executive management at MS Automatics ApS
NameRoleAppointed
Tonny Stordal JohansenCEO28/02/2025

Board of directors

Board of directors at MS Automatics ApS
NameRoleAppointed
Anders Colding Lund PetersenBoard member05/05/2025
Tonny Stordal JohansenBoard member05/05/2025
Mikael RubeniusBoard member05/05/2025
Michael HemickeChair of the board05/05/2025
Founders
Mathias Offerdal Christiansen, Simon Toftelund Winther Olsen
Former management (2)
Former management at MS Automatics ApS
NameRoleAppointedResigned
Mathias Offerdal ChristiansenDirector18/07/201928/02/2025
Simon Toftelund Winther OlsenCEO18/07/201928/02/2025

Signing rule: Selskabet tegnes af bestyrelsesformanden i forening med en direktør, to bestyrelsesmedlemmer i forening eller af den samlede bestyrelse.

Address and production units

1 active production units

Munkevej 10
9970 Strandby

Frederikshavn Municipality · Postcode 9970

Production units
Production unitAddressEmployeesP number
MS Automatics ApSMunkevej 10, 9970 Strandby321024907216

Purpose

Virksomhedens formål er at drive virksomhed med at udføre el-installationer og vvs-installationer

The purpose is quoted from the register in Danish.

Changes year by year

25 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
202512 changesaddress 1 · management 7 · ownership 3 · accounts 1
  • Moved to Munkevej 10, 9970 Strandby
  • Anders Colding Lund Petersen appointed board member
  • Tonny Stordal Johansen appointed board member
  • Mikael Rubenius appointed board member
  • Michael Hemicke appointed chair of the board
  • Tonny Stordal Johansen appointed ceo
  • Simon Toftelund Winther Olsen stepped down as ceo
  • Mathias Offerdal Christiansen stepped down as director
  • STRANDBY EL-TEKNIK A/S registered as owner (100%)
  • Mathias Offerdal Christiansen is no longer registered as owner
  • Simon Toftelund Winther Olsen is no longer registered as owner
  • Annual report for 2024 published
20242 changesaddress 1 · accounts 1
  • Moved to Sandholm 55B, 9900 Frederikshavn
  • Annual report for 2023 published
20232 changesaccounts 1 · address 1
  • Annual report for 2022 published
  • Moved to Andelskaj 5, 9900 Frederikshavn
20221 changeaccounts 1
  • Annual report for 2021 published
20212 changesaddress 1 · accounts 1
  • Moved to Saltebakken 29, 9900 Frederikshavn
  • Annual report for 2020 published
20195 changesfounded 1 · management 2 · ownership 2
  • Registered as MS Automatics ApS
  • Simon Toftelund Winther Olsen appointed ceo
  • Mathias Offerdal Christiansen appointed director
  • Mathias Offerdal Christiansen registered as owner (50%)
  • Simon Toftelund Winther Olsen registered as owner (50%)

Related companies

Same industry in Frederikshavn

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction