Moshi Moshi ApS

Private limited companyCVR 30710924København ØActive

Moshi Moshi ApS is a private limited company, based in København Ø, active in retail sale of clothing, founded in 2007. Net profit rose 337% from 2024 to 2025, ending at DKK 1.3m. Profit has grown three years in a row. With 15 employees, the company is about 5 times larger than the industry median.

PDF report Compare

Key figures · financial year 2025

Gross profitDKK 7m+13.7% vs. 2024

Net profitDKK 1.3m+337% vs. 2024

EquityDKK 7.3m+16.2% vs. 2024

Employees15latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

Gross profit rose 14% (2024 → 2025), to DKK 7m.
Net profit rose 337% (2024 → 2025), to DKK 1.3m.
Equity rose 16% (2024 → 2025), to DKK 7.3m.

Employees

2 more employees than a year earlier: 15 (08/2026) against 13 (08/2025).

Management and owners, last 24 months

New in management: Stine Grouleff Skjoldborg (chair of the board, 12/09/2025) and Rikke Rasmussen (deputy chair, 12/09/2025).
Stepped down: Stine Grouleff Skjoldborg (board member, 11/09/2025), Rikke Rasmussen (board member, 11/09/2025) and Per Schak Andreasen (chair of the board, 12/09/2025).

Registrations, last 24 months

01/01/2025: Industry changed to Retail sale of clothing (477110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

EquityNet profit

Financial figures for Moshi Moshi ApS
	2020	2021	2022	2023	2024	2025	Change
Revenue	not stated	not stated	not stated	not stated	not stated	not stated	–
Gross profit	8,044	6,498	5,120	6,227	6,116	6,957	+13.7%
Operating profit (EBIT)	789	−203	−2,564	169	400	1,083	+170.7%
Profit before tax	732	−235	−2,650	–	–	1,033	–
Net profit	567	−235	−2,650	69	300	1,312	+337%
Total assets	12,028	9,608	9,914	9,649	8,174	9,044	+10.6%
Equity	6,749	6,515	5,885	5,955	6,255	7,267	+16.2%
Liabilities	5,278	3,093	4,029	3,695	1,920	1,777	−7.4%
Cash and cash equivalents	3,123	64	78	69	13	126	+844.5%
Average number of employees	13	12	13	11	10	9	−10%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

Compare with the industry (937 companies)

Gross profitMedian, the industry (937 companies)

Annual reports

6 financial years

Annual reports for Moshi Moshi ApS
Financial year	Period	Published	Figures for	Documents
2025	01/01/2025 – 31/12/2025	22/01/2026	The company	PDF not statedXBRL
2024	01/01/2024 – 31/12/2024	20/02/2025	The company	PDF XBRL
2023	01/01/2023 – 31/12/2023	22/02/2024	The company	PDF XBRL
2022	01/01/2022 – 31/12/2022	23/05/2023	The company	PDF XBRL
2021	01/01/2021 – 31/12/2021	05/05/2022	The company	PDF XBRL
2020	01/01/2020 – 31/12/2020	12/04/2021	The company	PDF XBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR

Employees

Position in the industry

937 companies in the database

Comparison with the other companies in retail sale of clothing based on the latest financial year.

Gross profitDKK 7mNo. 87 of 936

Better than 91% of the companies in the industry

EquityDKK 7.3mNo. 82 of 937

Better than 91% of the companies in the industry

Number of employees15No. 121 of 937

Better than 87% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.

Distribution of gross profit for 870 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form

Rank among similar companies
Group	Gross profit	Equity
Companies with fewer than 20 employees69,967 companies in the comparison	No. 8,667of 69,742 Better than 88%	No. 11,172of 69,964 Better than 84%
Same industry and fewer than 20 employees850 companies in the comparison	No. 19of 849 Better than 98%	No. 38of 850 Better than 96%
Companies that are between 15 and 29 years old24,910 companies in the comparison	No. 7,798of 24,791 Better than 69%	No. 8,009of 24,909 Better than 68%
All companies of type ApS66,508 companies in the comparison	No. 9,539of 66,379 Better than 86%	No. 8,621of 66,505 Better than 87%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of clothing

Gross profit

Moshi Moshi ApSDKK 7m
H & M Hennes & Mauritz A/SDKK 718.7m
Pwt Group A/SDKK 407.4m

Net profit

Moshi Moshi ApSDKK 1.3m
H & M Hennes & Mauritz A/SDKK 106.2m
Pwt Group A/SDKK 112.3m

Equity

Moshi Moshi ApSDKK 7.3m
H & M Hennes & Mauritz A/SDKK 299.3m
Pwt Group A/SDKK 283.1m

Employees

Moshi Moshi ApS15
H & M Hennes & Mauritz A/S2,767
Pwt Group A/S522

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register

Owners

Moshi Moshi Invest ApS100%

Moshi Moshi ApS

Management

4 active registrations

Executive management

Executive management at Moshi Moshi ApS
Name	Role	Appointed
Stine Grouleff Skjoldborg	Director	29/06/2007
Rikke Rasmussen	Director	29/06/2007

Board of directors

Board of directors at Moshi Moshi ApS
Name	Role	Appointed
Stine Grouleff Skjoldborg	Chair of the board	12/09/2025
Rikke Rasmussen	Deputy chair	12/09/2025

Auditor: Beierholm Godkendt Revisionspartnerselskab
Founders: Stine Grouleff Skjoldborg, Rikke Rasmussen

Former management (7)

Former management at Moshi Moshi ApS
Name	Role	Appointed	Resigned
Stine Grouleff Skjoldborg	Board member	09/11/2017	11/09/2025
Rikke Rasmussen	Board member	09/11/2017	11/09/2025
Marianne Kolenda Kruse	Chair of the board	09/11/2017	26/02/2019
Kent Ernst Hansen	Board member	09/11/2017	19/11/2019
Claus Tygesen	Board member	14/05/2018	03/07/2023
Per Schak Andreasen	Chair of the board	27/02/2019	12/09/2025
Marianne Kolenda Kruse	Board member	27/02/2019	03/07/2023

Signing rule: Selskabet tegnes af bestyrelsesformanden i forening med en direktør eller af den samlede bestyrelse.

Address and production units

2 active production units

Dag Hammarskjölds Allé 42G
2100 København Ø

København Municipality · Postcode 2100

Production units
Production unit	Address	Industry	Employees	P number
MOSHI MOSHI ApS	Dag Hammarskjölds Allé 42G, 2100 København Ø	Retail sale of clothing	8	1013441061
moshi moshi mind	Dag Hammarskjölds Allé 40, 2100 København Ø	Retail sale of clothing	7	1026596919

Purpose

Selskabets formål er detailhandel med modetøj, sko, kosttilskud og hudplejeprodukter samt aktiviteter i tilknytning til nævnte detailhandel. Herudover er selskabets formål blandt andet i sin virksomhed og drift at have en væsentlig positiv indvirkning på samfundet og miljøet som helhed.

The purpose is quoted from the register in Danish.

Changes year by year

36 registered events

02015

12016

92017

12018

42019

12020

12021

12022

42023

12024

72025

12026

20261 changeaccounts 1

22/01AccountsAnnual report for 2025 published

20257 changesmanagement 5 · accounts 1 · industry 1

12/09ManagementStine Grouleff Skjoldborg appointed chair of the board
12/09ManagementRikke Rasmussen appointed deputy chair
12/09ManagementPer Schak Andreasen stepped down as chair of the board
11/09ManagementRikke Rasmussen stepped down as board member
11/09ManagementStine Grouleff Skjoldborg stepped down as board member
20/02AccountsAnnual report for 2024 published
01/01IndustryIndustry changed to Retail sale of clothing (477110)

20241 changeaccounts 1

22/02AccountsAnnual report for 2023 published

20234 changesmanagement 2 · accounts 1 · address 1

03/07ManagementMarianne Kolenda Kruse stepped down as board member
03/07ManagementClaus Tygesen stepped down as board member
23/05AccountsAnnual report for 2022 published
08/05AddressMoved to Dag Hammarskjölds Allé 42G, 2100 København Ø

20221 changeaccounts 1

05/05AccountsAnnual report for 2021 published

20211 changeaccounts 1

12/04AccountsAnnual report for 2020 published

20201 changeaddress 1

13/11AddressMoved to Dag Hammarskjölds Allé 42G, 2100 København Ø

20194 changesmanagement 4

19/11ManagementKent Ernst Hansen stepped down as board member
27/02ManagementPer Schak Andreasen appointed chair of the board
27/02ManagementMarianne Kolenda Kruse appointed board member
26/02ManagementMarianne Kolenda Kruse stepped down as chair of the board

20181 changemanagement 1

14/05ManagementClaus Tygesen appointed board member

20179 changesmanagement 4 · ownership 5

09/11ManagementMarianne Kolenda Kruse appointed chair of the board
09/11ManagementKent Ernst Hansen appointed board member
09/11ManagementRikke Rasmussen appointed board member
09/11ManagementStine Grouleff Skjoldborg appointed board member
09/11OwnershipMoshi Moshi Invest ApS registered as owner (100%)
09/11OwnershipRikke Rasmussen Holding ApS is no longer registered as owner
09/11OwnershipStine Skjoldborg Holding ApS is no longer registered as owner
20/06OwnershipRikke Rasmussen Holding ApS registered as owner (50%)
20/06OwnershipStine Skjoldborg Holding ApS registered as owner (50%)

20161 changeownership 1

28/08OwnershipMOSHI MOSHI HOLDING ApS is no longer registered as owner

20091 changeownership 1

16/11OwnershipMOSHI MOSHI HOLDING ApS registered as owner (100%)

20081 changeindustry 1

01/01IndustryIndustry changed to Retail sale of clothing (477110)

20073 changesfounded 1 · management 2

29/06FoundedRegistered as MOSHI MOSHI ApS
29/06ManagementStine Grouleff Skjoldborg appointed director
29/06ManagementRikke Rasmussen appointed director

Related companies

Same industry in København

H & M Hennes & Mauritz A/S2,767 employees
INDITEX Danmark A/S481 employees
Lager 157 ApS220 employees
Hunkemöller Danmark A/S209 employees
Gina Tricot A/S198 employees
Newyorker Danmark ApS105 employees

See all →

Same people in management

Scantruck A/Svia Per Schak Andreasen
Effection A/Svia Per Schak Andreasen
Skiold A/Svia Per Schak Andreasen
Esbjerg Forenede Boldklubber Elitefodbold A/Svia Kent Ernst Hansen
Hshansen A/Svia Kent Ernst Hansen
NemByg A/Svia Kent Ernst Hansen

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVR Report a correction