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Morten Juhl, 522 Erlev Bjerge ApS

Private limited companyCVR 25372816HaderslevActive

Morten Juhl, 522 Erlev Bjerge ApS is a private limited company, based in Haderslev, active in retail sale of groceries in discount supermarkets, founded in 2000. Net profit fell 38% from 2024 to 2025, ending at DKK 643k. With 29 employees, the company is about 4 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 3.2m−29.1% vs. 2024
Net profitDKK 643k−38.3% vs. 2024
EquityDKK 1.7m+9.3% vs. 2024
Employees29latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 29% (2024 → 2025), to DKK 3.2m.
  • Net profit fell 38% (2024 → 2025), to DKK 643k.
  • Equity rose 9% (2024 → 2025), to DKK 1.7m.

Employees

  • 5 fewer employees than a year earlier: 29 (08/2025) against 34 (08/2024).

Registrations, last 24 months

  • 20/04/2026: Moved to Erlevhøj 61, 6100 Haderslev
  • 01/01/2025: Industry changed to Retail sale of groceries in discount supermarkets (471130)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
EquityNet profit
Financial figures for Morten Juhl, 522 Erlev Bjerge ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit5,7476,6245,4326,1634,5613,235−29.1%
Operating profit (EBIT)2,5062,8221,6742,4301,512966−36.1%
Profit before tax2,3272,6221,4742,2491,347825−38.8%
Net profit1,8152,0451,1491,7541,042643−38.3%
Total assets3,9824,4414,0984,2805,1721,926−62.8%
Equity1,9422,1871,8361,6901,5321,675+9.3%
Liabilities–––––251–
Cash and cash equivalents1,9372,0601,4021,8023,1560−100%
Average number of employees999970−100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m202020212022202320242025
Gross profitMedian, the industry (442 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Morten Juhl, 522 Erlev Bjerge ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202518/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202401/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202321/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202210/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202106/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202022/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
010203040506009/2210/2211/2212/2201/2302/2303/2304/2305/2306/2307/2308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/25
Employees

Position in the industry

442 companies in the database

Comparison with the other companies in retail sale of groceries in discount supermarkets based on the latest financial year.

Gross profitDKK 3.2mNo. 349 of 442
Better than 21% of the companies in the industry
EquityDKK 1.7mNo. 81 of 442
Better than 82% of the companies in the industry
Number of employees29No. 439 of 442
Better than 1% of the companies in the industry

Industry median: gross profit DKK 4.3m, net profit DKK 336k, equity DKK 872k, 7 employees.

DKK 682kDKK 3.8mDKK 21.4mDKK 119.5mDKK 376.5mHere
Distribution of gross profit for 438 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 8,598of 9,892
Better than 13%
No. 6,796of 9,922
Better than 32%
Same industry and 20–49 employees324 companies in the comparison
No. 240of 324
Better than 26%
No. 46of 324
Better than 86%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 12,510of 24,791
Better than 50%
No. 15,518of 24,909
Better than 38%
All companies of type ApS66,508 companies in the comparison
No. 20,948of 66,379
Better than 68%
No. 22,699of 66,505
Better than 66%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of groceries in discount supermarkets
Gross profit
  1. Morten Juhl, 522 Erlev Bjerge ApSDKK 3.2m
  2. 365discount A/SDKK 668.3m
  3. Dennis Holm, 413 Ørestad Syd ApSDKK 15m
Net profit
  1. Morten Juhl, 522 Erlev Bjerge ApSDKK 643k
  2. 365discount A/S−DKK 249.9m
  3. Dennis Holm, 413 Ørestad Syd ApSDKK 2.9m
Equity
  1. Morten Juhl, 522 Erlev Bjerge ApSDKK 1.7m
  2. 365discount A/SDKK 667.6m
  3. Dennis Holm, 413 Ørestad Syd ApSDKK 186k
Employees
  1. Morten Juhl, 522 Erlev Bjerge ApS29
  2. 365discount A/S9,108
  3. Dennis Holm, 413 Ørestad Syd ApS74

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Osvima Invest ApS100%
Morten Juhl, 522 Erlev Bjerge ApS

Management

1 active registrations

Executive management

Executive management at Morten Juhl, 522 Erlev Bjerge ApS
NameRoleAppointed
Morten JuhlDirector22/11/2011
Founders
Klaus Pedersen
Former management (5)
Former management at Morten Juhl, 522 Erlev Bjerge ApS
NameRoleAppointedResigned
Klaus PedersenDirector05/05/200010/01/2002
Tania Gundtoft JensenDirector10/01/200230/11/2004
Kenneth Biller JensenDirector30/11/200426/06/2007
Jan Hardy HansenDirector26/06/200730/06/2011
Tommi Lyck NielsenDirector30/06/201122/11/2011

Signing rule: Selskabet tegnes af en direktør

Address and production units

1 active production units

Erlevhøj 61
6100 Haderslev

Haderslev Municipality · Postcode 6100

Production units
Production unitAddressEmployeesP number
Morten Juhl, 522 Erlev Bjerge ApSErlevhøj 61, 6100 Haderslev291007657478

Purpose

Selskabets formål er at drive detailhandel som franchisetager af en Rema 1000 butik med Rema 1000 Danmark A/S som franchisegiver

The purpose is quoted from the register in Danish.

Changes year by year

40 registered events
20262 changesaccounts 1 · address 1
  • Annual report for 2025 published
  • Moved to Erlevhøj 61, 6100 Haderslev
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of groceries in discount supermarkets (471130)
20243 changesaccounts 1 · name 1 · address 1
  • Annual report for 2023 published
  • Name changed from MORTEN JUHL, 706 RØDEKRO ApS to Morten Juhl, 522 Erlev Bjerge ApS
  • Moved to Erlev Bjerge 60, 6100 Haderslev
20233 changesownership 2 · accounts 1
  • Osvima Invest ApS registered as owner (100%)
  • Morten Juhl is no longer registered as owner
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20213 changesaddress 2 · accounts 1
  • Moved to Østergade 49B, 6230 Rødekro
  • Moved to Østergade 49B, 6230 Rødekro
  • Annual report for 2020 published
20141 changeownership 1
  • Morten Juhl registered as owner (100%)
20121 changeaddress 1
  • Moved to Østergade 49B, 6230 Rødekro
20116 changesname 2 · management 4
  • Name changed from TOMMI LYCK NIELSEN, 706 RØDEKRO ApS to MORTEN JUHL, 706 RØDEKRO ApS
  • Morten Juhl appointed director
  • Tommi Lyck Nielsen stepped down as director
  • Name changed from JAN OG DORIS HANSEN, 706 RØDEKRO ApS to TOMMI LYCK NIELSEN, 706 RØDEKRO ApS
  • Tommi Lyck Nielsen appointed director
  • Jan Hardy Hansen stepped down as director
20101 changename 1
  • Name changed from JAN OG DORIS HANSEN, RØDEKRO ApS to JAN OG DORIS HANSEN, 706 RØDEKRO ApS
20075 changesname 1 · address 2 · management 2
  • Name changed from KENNETH JENSEN ApS to JAN OG DORIS HANSEN, RØDEKRO ApS
  • Moved to Østergade 1E, 6230 Rødekro
  • Jan Hardy Hansen appointed director
  • Kenneth Biller Jensen stepped down as director
  • Moved to Bytorvet 25, 8722 Hedensted
20044 changesname 1 · capital 1 · management 2
  • Name changed from TANIA JENSEN, HEDENSTED ApS to KENNETH JENSEN ApS
  • Share capital changed from 250,000 DKK to 300,000 DKK
  • Kenneth Biller Jensen appointed director
  • Tania Gundtoft Jensen stepped down as director
20031 changeindustry 1
  • Industry changed to Discountforretninger (521140)
20023 changesname 1 · management 2
  • Name changed from KLAUS PEDERSEN, HEDENSTED ApS to TANIA JENSEN, HEDENSTED ApS
  • Tania Gundtoft Jensen appointed director
  • Klaus Pedersen stepped down as director
20004 changesindustry 1 · name 1 · founded 1 · management 1
  • Industry changed to Kolonialhandel (521110)
  • Name changed from KLAUS PEDERSEN ApS UNDER STIFTELSE to KLAUS PEDERSEN, HEDENSTED ApS
  • Registered as KLAUS PEDERSEN ApS UNDER STIFTELSE
  • Klaus Pedersen appointed director

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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