Morten Henriksen, 784 Hjallese ApS
Private limited companyCVR 30899385Odense SActive
Morten Henriksen, 784 Hjallese ApS is a private limited company, based in Odense S, active in retail sale of groceries in discount supermarkets, founded in 2007. Net profit rose 53% from 2024 to 2025, ending at DKK 302k. With 28 employees, the company is about 4 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 6% (2024 → 2025), to DKK 3.8m.
- Net profit rose 53% (2024 → 2025), to DKK 302k.
Employees
- 4 fewer employees than a year earlier: 28 (08/2026) against 32 (08/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of groceries in discount supermarkets (471130)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 3,453 | 3,457 | 3,080 | 3,593 | 3,535 | 3,761 | +6.4% |
| Operating profit (EBIT) | 543 | 671 | 250 | 485 | 438 | 571 | +30.3% |
| Profit before tax | 400 | 514 | 96 | 310 | 256 | 388 | +51.3% |
| Net profit | 312 | 401 | 75 | 242 | 197 | 302 | +53% |
| Total assets | 3,432 | 3,049 | 2,972 | 3,805 | 4,260 | 4,321 | +1.4% |
| Equity | 664 | 646 | 395 | 497 | 572 | 574 | +0.4% |
| Liabilities | – | – | – | – | – | 3,746 | – |
| Cash and cash equivalents | 1,397 | 925 | 454 | 1,197 | 1,963 | 1,887 | −3.8% |
| Average number of employees | 7 | 6 | 6 | 7 | 6 | 7 | +16.7% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 23/04/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 05/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 22/04/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 17/03/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 22/04/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 26/03/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
442 companies in the databaseComparison with the other companies in retail sale of groceries in discount supermarkets based on the latest financial year.
Industry median: gross profit DKK 4.3m, net profit DKK 336k, equity DKK 872k, 7 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 8,313of 9,892 Better than 16% | No. 8,107of 9,922 Better than 18% |
| Same industry and 20–49 employees324 companies in the comparison | No. 181of 324 Better than 44% | No. 214of 324 Better than 34% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 11,537of 24,791 Better than 53% | No. 20,081of 24,909 Better than 19% |
| All companies of type ApS66,508 companies in the comparison | No. 18,240of 66,379 Better than 73% | No. 36,428of 66,505 Better than 45% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of groceries in discount supermarkets- Morten Henriksen, 784 Hjallese ApSDKK 3.8m
- 365discount A/SDKK 668.3m
- Dennis Holm, 413 Ørestad Syd ApSDKK 15m
- Morten Henriksen, 784 Hjallese ApSDKK 302k
- 365discount A/S−DKK 249.9m
- Dennis Holm, 413 Ørestad Syd ApSDKK 2.9m
- Morten Henriksen, 784 Hjallese ApSDKK 574k
- 365discount A/SDKK 667.6m
- Dennis Holm, 413 Ørestad Syd ApSDKK 186k
- Morten Henriksen, 784 Hjallese ApS28
- 365discount A/S9,108
- Dennis Holm, 413 Ørestad Syd ApS74
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Morten Henriksen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Morten Henriksen | Director | 18/03/2011 |
- Founders
- Rema Danmark Butik ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Steen Rasmussen | Director | 18/09/2007 | 18/03/2011 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsHjallesegade 17
5260 Odense S
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Morten Henriksen, 784 Hjallese ApS | Hjallesegade 17, Hjallese, 5260 Odense S | 28 | 1013650051 |
Purpose
Selskabets formål er at drive detailhandel som franchisetager af en Rema 1000 butik med Rema 1000 Danmark A/S som franchisegiver.
The purpose is quoted from the register in Danish.
Changes year by year
19 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of groceries in discount supermarkets (471130)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20191 changeaddress 1
- AddressMoved to Hjallesegade 17, Hjallese, 5260 Odense S
20181 changeaddress 1
- AddressMoved to Hjallesegade 17, Hjallese, 5260 Odense S
20172 changesname 1 · address 1
- NameName changed from MORTEN HENRIKSEN, 842 EJBYGADE ApS to Morten Henriksen, 784 Hjallese ApS
- AddressMoved to Hjallesegade 17, Hjallese, 5260 Odense S
20141 changeownership 1
- OwnershipMorten Henriksen registered as owner (100%)
20113 changesname 1 · management 2
- NameName changed from STEEN RASMUSSEN, 842 EJBYGADE ApS to MORTEN HENRIKSEN, 842 EJBYGADE ApS
- ManagementMorten Henriksen appointed director
- ManagementSteen Rasmussen stepped down as director
20101 changename 1
- NameName changed from STEEN RASMUSSEN, EJBYGADE ApS to STEEN RASMUSSEN, 842 EJBYGADE ApS
20073 changesindustry 1 · founded 1 · management 1
- IndustryIndustry changed to Discountforretninger (521140)
- FoundedRegistered as STEEN RASMUSSEN, EJBYGADE ApS
- ManagementSteen Rasmussen appointed director
Related companies
Same industry in Odense
- Kortdato ApS59 employees
- Fie Nielsen, 806 Næsby ApS51 employees
- Simon Esperi, 533 Odense ApS51 employees
- Kasper Holme, 990 Odense ApS49 employees
- Anders Larsen, 907 Fuglebakken ApS48 employees
- Hans-Jørgen Juhl, 938 Dalumvej ApS46 employees
Largest in the industry
- 365discount A/SDKK 668.3m
- Dennis Holm, 413 Ørestad Syd ApSDKK 15m
- Kenneth Holde, 443 Virum ApSDKK 13.9m
- Tania Klæbel, 917 Fårevejle ApSDKK 12.8m
- Frederik Obelitz, 936 Kokkedal ApSDKK 10.8m
- Christian De Castro, 984 Kvistgård ApSDKK 10.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.