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Midsona Danmark A/S

Public limited companyCVR 31493994MariagerActive

Midsona Danmark A/S is a public limited company, based in Mariager, active in non-specialised wholesale of food, beverages and tobacco, founded in 2008. The company made a loss in both 2024 and 2025, most recently DKK 7.9m. Operations are spread over 4 production units in 3 towns. With 179 employees, the company is about 36 times larger than the industry median.

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Key figures · financial year 2025

RevenueDKK 551.7m−0.8% vs. 2024
Net profit−DKK 7.9m−4.7% vs. 2024
EquityDKK 169.1m−4.5% vs. 2024
Employees179latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 3% (2024 → 2025), to DKK 106.7m.
  • The loss grew: from DKK 7.5m to DKK 7.9m (2024 → 2025).
  • Equity fell 4% (2024 → 2025), to DKK 169.1m.

Employees

  • 12 fewer employees than a year earlier: 179 (07/2026) against 191 (07/2025).

Management and owners, last 24 months

  • New in management: Anna Sofia Svensson (board member, 11/07/2025), Lykke Lejsted Hilfeldt (board member, 06/01/2026) and Max Rikard Albin Persson Bokander (board member, 14/01/2025).
  • Stepped down: Susanna Romanini (board member, 06/01/2026), Kristian Hein Molin (deputy board member, 11/07/2025) and Per Knutsson (board member, 14/01/2025) (+1).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 40m−DKK 20mDKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100mDKK 120mDKK 140mDKK 160mDKK 180m202020212022202320242025
EquityNet profit
Financial figures for Midsona Danmark A/S
202020212022202320242025Change
Revenue473,688649,983747,706657,194555,918551,709−0.8%
Gross profit98,853104,683100,206103,514110,242106,744−3.2%
Operating profit (EBIT)28,715−484−21,623−11,349−1,268−3,254−156.6%
Profit before tax27,874−6,748−20,943−19,805−5,762−6,260−8.6%
Net profit21,706−4,048−14,454−21,207−7,548−7,903−4.7%
Total assets183,315436,847405,636324,664303,867302,308−0.5%
Equity76,60972,561150,775129,567177,020169,117−4.5%
Liabilities104,085360,186254,860195,097126,847133,192+5%
Cash and cash equivalents12261000––
Average number of employees135218193196187178−4.8%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100mDKK 120m202020212022202320242025
Gross profitMedian, the industry (156 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 5 years in a row

    Net result has been negative in 2021–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Midsona Danmark A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202501/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/04/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202324/04/2024The companyPDF not statedXBRL
202201/01/2022 – 31/12/202217/04/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202101/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202028/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05010015020008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

156 companies in the database

Comparison with the other companies in non-specialised wholesale of food, beverages and tobacco based on the latest financial year.

Gross profitDKK 106.7mNo. 14 of 154
Better than 92% of the companies in the industry
EquityDKK 169.1mNo. 7 of 156
Better than 96% of the companies in the industry
Number of employees179No. 8 of 156
Better than 95% of the companies in the industry

Industry median: gross profit DKK 4.9m, net profit DKK 455k, equity DKK 3.8m, 5 employees.

DKK 121kDKK 1.3mDKK 14.6mDKK 159.9mDKK 790.1mHere
Distribution of gross profit for 147 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 590of 4,412
Better than 87%
No. 412of 4,466
Better than 91%
Same industry and 50–199 employees22 companies in the comparison
No. 9of 22
Better than 62%
No. 3of 22
Better than 90%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 675of 24,791
Better than 97%
No. 905of 24,909
Better than 96%
All companies of type A/S18,025 companies in the comparison
No. 1,487of 17,786
Better than 92%
No. 1,616of 18,024
Better than 91%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Non-specialised wholesale of food, beverages and tobacco
Gross profit
  1. Midsona Danmark A/SDKK 106.7m
  2. Rema 1000 Danmark A/SDKK 1.8bn
  3. Hørkram Foodservice A/SDKK 927.1m
Net profit
  1. Midsona Danmark A/S−DKK 7.9m
  2. Rema 1000 Danmark A/SDKK 533.2m
  3. Hørkram Foodservice A/SDKK 120.6m
Equity
  1. Midsona Danmark A/SDKK 169.1m
  2. Rema 1000 Danmark A/SDKK 2.8bn
  3. Hørkram Foodservice A/SDKK 1.5bn
Employees
  1. Midsona Danmark A/S179
  2. Rema 1000 Danmark A/S187
  3. Hørkram Foodservice A/S1,299

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Midsona AB (publ)100%
Midsona Danmark A/S

Management

7 active registrations

Executive management

Executive management at Midsona Danmark A/S
NameRoleAppointed
Jens Skovbo IngvardsenCEO10/08/2023

Board of directors

Board of directors at Midsona Danmark A/S
NameRoleAppointed
Claus Lund JohansenDeputy board member20/03/2014
Rikke Maagaard SørensenBoard member20/03/2014
Tora Maria MolanderBoard member17/12/2020
Leif Markus WessnerChair of the board15/08/2024
Anna Sofia SvenssonBoard member11/07/2025
Lykke Lejsted HilfeldtBoard member06/01/2026
Founders
Red Venture A/S
Former management (18)
Former management at Midsona Danmark A/S
NameRoleAppointedResigned
Erik Grave KristensenBoard member18/06/200823/02/2010
Mette SøgaardBoard member18/06/200803/03/2009
John Hebo NielsenChair of the board18/06/200801/07/2015
Lars BørresenDirector18/06/200801/02/2018
James Thomas Ross JacksonBoard member18/06/200801/07/2015
Lars Melchior Kongsted KjeldsenBoard member23/02/201001/07/2015
Susanna RomaniniBoard member29/09/201106/01/2026
Teddy Maagaard OlsenBoard member29/09/201120/03/2014
Kristian Hein MolinDeputy board member20/03/201411/07/2025
Petter Jørgen AagesenDirector01/01/201510/09/2015
Ove TryggBoard member01/07/201517/12/2020
Peter Sven-Eric ÅsbergChair of the board01/07/201517/12/2020
Per Olov Lennart SvenssonBoard member01/07/201517/12/2020
Peter OvergaardDirector01/02/201831/12/2020
Maria Ulrika PalmChair of the board17/12/202015/08/2024
Per KnutssonBoard member17/12/202014/01/2025
Kim Juhl SørensenCEO01/01/202110/08/2023
Max Rikard Albin Persson BokanderBoard member14/01/202511/07/2025

Signing rule: Selskabet tegnes af et bestyrelsesmedlem i forening med bestyrelsens formand, af en direktør i forening med bestyrelsens formand eller af den samlede bestyrelse i forening.

Address and production units

4 active production units

Klostermarken 20
9550 Mariager

Mariagerfjord Municipality · Postcode 9550

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
Midsona Danmark A/SKlostermarken 20, 9550 Mariager831014507694
Midsona Danmark (Tilst)Blomstervej 8, 8381 Tilst821027150906
Onsild LagerBenshøj Industrivej 20, Sdr. Onsild Kirkeby, 9500 Hobro121015650091
Midsona Danmark A/S, KLM 10Klostermarken 10, 9550 Mariager01015106855

Purpose

Selskabets formål er at drive virksomhed indenfor produktion, distribution og markedsføring af helseprodukter og økologiske produkter samt hermed forbunden virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

67 registered events
20263 changesaccounts 1 · management 2
  • Annual report for 2025 published
  • Lykke Lejsted Hilfeldt appointed board member
  • Susanna Romanini stepped down as board member
20256 changesmanagement 5 · accounts 1
  • Anna Sofia Svensson appointed board member
  • Max Rikard Albin Persson Bokander stepped down as board member
  • Kristian Hein Molin stepped down as deputy board member
  • Annual report for 2024 published
  • Max Rikard Albin Persson Bokander appointed board member
  • Per Knutsson stepped down as board member
20244 changesmanagement 2 · accounts 1 · capital 1
  • Leif Markus Wessner appointed chair of the board
  • Maria Ulrika Palm stepped down as chair of the board
  • Annual report for 2023 published
  • Share capital changed from 5,900,001 DKK to 6,000,000 DKK
20233 changesmanagement 2 · accounts 1
  • Jens Skovbo Ingvardsen appointed ceo
  • Kim Juhl Sørensen stepped down as ceo
  • Annual report for 2022 published
20223 changescapital 1 · merger 1 · accounts 1
  • Share capital changed from 5,900,000 DKK to 5,900,001 DKK
  • Merger registered in CVR
  • Annual report for 2021 published
20212 changesaccounts 1 · management 1
  • Annual report for 2020 published
  • Kim Juhl Sørensen appointed ceo
20207 changesmanagement 7
  • Peter Overgaard stepped down as director
  • Maria Ulrika Palm appointed chair of the board
  • Tora Maria Molander appointed board member
  • Per Knutsson appointed board member
  • Per Olov Lennart Svensson stepped down as board member
  • Ove Trygg stepped down as board member
  • Peter Sven-Eric Åsberg stepped down as chair of the board
20184 changescapital 1 · merger 1 · management 2
  • Share capital changed from 5,881,225 DKK to 5,900,000 DKK
  • Merger registered in CVR
  • Peter Overgaard appointed director
  • Lars Børresen stepped down as director
20171 changename 1
  • Name changed from URTEKRAM INTERNATIONAL A/S to Midsona Danmark A/S
20161 changecapital 1
  • Share capital changed from 6,000,000 DKK to 5,881,225 DKK
201512 changesmanagement 8 · ownership 4
  • Petter Jørgen Aagesen stepped down as director
  • Per Olov Lennart Svensson appointed board member
  • Ove Trygg appointed board member
  • Peter Sven-Eric Åsberg appointed chair of the board
  • Lars Melchior Kongsted Kjeldsen stepped down as board member
  • James Thomas Ross Jackson stepped down as board member
  • John Hebo Nielsen stepped down as chair of the board
  • Midsona AB (publ) registered as owner (100%)
  • Red Venture A/S is no longer registered as owner
  • L BØRRESEN HOLDING ApS is no longer registered as owner
  • L BØRRESEN HOLDING ApS registered as owner (5%)
  • Petter Jørgen Aagesen appointed director
20144 changesmanagement 4
  • Claus Lund Johansen appointed deputy board member
  • Kristian Hein Molin appointed deputy board member
  • Rikke Maagaard Sørensen appointed board member
  • Teddy Maagaard Olsen stepped down as board member
20131 changeownership 1
  • Red Venture A/S registered as owner (66.67%)
20112 changesmanagement 2
  • Teddy Maagaard Olsen appointed board member
  • Susanna Romanini appointed board member
20103 changesmerger 1 · management 2
  • Merger registered in CVR
  • Lars Melchior Kongsted Kjeldsen appointed board member
  • Erik Grave Kristensen stepped down as board member
20094 changescapital 3 · management 1
  • Share capital changed from 5,572,500 DKK to 6,000,000 DKK
  • Share capital changed from 5,100,000 DKK to 5,572,500 DKK
  • Share capital changed from 3,000,000 DKK to 5,100,000 DKK
  • Mette Søgaard stepped down as board member
20087 changesindustry 1 · management 5 · founded 1
  • Industry changed to Non-specialised wholesale of food, beverages and tobacco (463900)
  • Mette Søgaard appointed board member
  • James Thomas Ross Jackson appointed board member
  • Lars Børresen appointed director
  • John Hebo Nielsen appointed chair of the board
  • Erik Grave Kristensen appointed board member
  • Registered as URTEKRAM INTERNATIONAL A/S

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.

View in CVRReport a correction