Merlin Entertainments Group Denmark Holdings ApS
Private limited companyCVR 28853971BillundActive
Merlin Entertainments Group Denmark Holdings ApS is a private limited company, based in Billund, active in investment on own account, founded in 2005. The company made a loss in both 2024 and 2025, most recently DKK 34.6m. With 6 employees, the company is about 6 times larger than the industry median. Gross profit is higher than that of 84% of the companies in the industry in the database.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 6% (2024 → 2025), to DKK 3.8m.
- The loss grew: from DKK 15.9m to DKK 34.6m (2024 → 2025).
- Equity fell 12% (2024 → 2025), to DKK 246.7m.
Employees
- 1 fewer employees than a year earlier: 6 (08/2026) against 7 (08/2025).
Management and owners, last 24 months
- New in management: Trine Sunah Jørgensen (director, 24/04/2026), Michael Nicolai Nordby Ottesen (ceo, 24/08/2026) and Shireen Sarah Jabbari (director, 22/09/2026).
- Stepped down: Peter Kjær-Pedersen (director, 19/03/2026), John Jakobsen (ceo, 24/08/2026) and Christian Berngruber Woller (director, 24/08/2026).
Registrations, last 24 months
- 01/01/2025: Industry changed to Investment on own account (649910)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 3,814 | 2,864 | 3,492 | 4,736 | 3,609 | 3,842 | +6.5% |
| Operating profit (EBIT) | 123 | −282 | −297 | 327 | −45 | 126 | +380% |
| Profit before tax | 19,345 | −14,076 | −28,809 | −20,674 | −20,041 | −43,781 | −118.5% |
| Net profit | 18,942 | −10,979 | −22,621 | −16,135 | −15,884 | −34,602 | −117.8% |
| Total assets | 1,058,617 | 1,064,277 | 1,052,961 | 1,054,562 | 1,060,865 | 1,030,102 | −2.9% |
| Equity | 346,882 | 335,903 | 313,282 | 297,147 | 281,263 | 246,661 | −12.3% |
| Liabilities | 675,027 | 691,666 | 702,971 | 720,707 | 742,894 | 771,030 | +3.8% |
| Cash and cash equivalents | 9,480 | 7 | 8 | 38 | 9 | 454 | +4,944.4% |
| Average number of employees | 7 | 6 | 6 | 8 | 6 | 6 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 5 years in a row
Net result has been negative in 2021–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 02/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/06/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 01/07/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 30/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 29/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 01/07/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
655 companies in the databaseComparison with the other companies in investment on own account based on the latest financial year.
Industry median: gross profit −DKK 36,065, net profit DKK 364k, equity DKK 22.5m, 1 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 17,872of 69,742 Better than 74% | No. 857of 69,964 Better than 99% |
| Same industry and fewer than 20 employees636 companies in the comparison | No. 93of 606 Better than 85% | No. 81of 636 Better than 87% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 11,393of 24,791 Better than 54% | No. 655of 24,909 Better than 97% |
| All companies of type ApS66,508 companies in the comparison | No. 17,903of 66,379 Better than 73% | No. 480of 66,505 Better than 99% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Investment on own account- Merlin Entertainments Group Denmark Holdings ApSDKK 3.8m
- Obton A/SDKK 876.4m
- MS2 Holding ApSDKK 841.3m
- Merlin Entertainments Group Denmark Holdings ApS−DKK 34.6m
- Obton A/SDKK 463.9m
- MS2 Holding ApSDKK 136.9m
- Merlin Entertainments Group Denmark Holdings ApSDKK 246.7m
- Obton A/S−DKK 219.2m
- MS2 Holding ApSDKK 1.2bn
- Merlin Entertainments Group Denmark Holdings ApS6
- Obton A/S11
- MS2 Holding ApS7
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Merlin Entertainments Group Luxembourg 3 S.à r.l.100%
Subsidiaries are shown only if they are in the database.
Management
3 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Trine Sunah Jørgensen | Director | 24/04/2026 |
| Michael Nicolai Nordby Ottesen | CEO | 24/08/2026 |
| Shireen Sarah Jabbari | Director | 22/09/2026 |
- Founders
- Blackstone (Luxembourg) Acquistion S.a.r.l
Former management (9)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Matthew David Tooth | Director | 27/06/2005 | 06/07/2005 |
| Nicholas John Varney | Director | 27/06/2005 | 06/07/2005 |
| Robert Laurence Friedman | Director | 06/07/2005 | 23/06/2006 |
| Henrik Jensen Höhrmann | Director | 23/06/2006 | 17/02/2014 |
| Peter Kjær-Pedersen | Director | 23/06/2006 | 19/03/2026 |
| Andrew Christopher Carr | CEO | 23/06/2006 | 11/06/2009 |
| John Jakobsen | CEO | 11/06/2009 | 24/08/2026 |
| Donald Glenn Earlam | Director | 11/06/2009 | 12/06/2015 |
| Christian Berngruber Woller | Director | 17/02/2014 | 24/08/2026 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsÅstvej 10
7190 Billund
Billund Municipality · Postcode 7190
Other companies at the address (1)
- Legoland ApSActivities of amusement parks and theme parks
| Production unit | Address | Employees | P number |
|---|---|---|---|
| MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS | Åstvej 10, 7190 Billund | 6 | 1011499763 |
Purpose
Selskabets formål er besiddelse af ejerandele, i en hvilken som helst form, i danske og udenlandske selskaber og enhver anden form for investering, erhvervelse ved køb, tegning eller en hvilken som helst anden måde samt overførsel ved salg, ombytning eller på anden måde af værdipapirer af enhver slags, samt administration, styring og udvikling af dets portefølje. Selskabets formål er desuden at stille sikkerhed, yde lån eller på anden yde bistand til selskaber, i hvilke det direkte eller indirekte besidder andele. Selskabets formål er også at drive enhver form for handel, industri og finansiel virksomhed som det må finde nyttig til opfyldelse af dets formål, herunder især at yde selskaberne i dets portefølje den service, der er nødvendig for disses administration, ledelse og udvikling. Til dette formål kan selskabet anmode om og indhente assistance fra andre rådgivere.
The purpose is quoted from the register in Danish.
Changes year by year
40 registered events20267 changesmanagement 6 · accounts 1
- ManagementShireen Sarah Jabbari appointed director
- ManagementMichael Nicolai Nordby Ottesen appointed ceo
- ManagementChristian Berngruber Woller stepped down as director
- ManagementJohn Jakobsen stepped down as ceo
- AccountsAnnual report for 2025 published
- ManagementTrine Sunah Jørgensen appointed director
- ManagementPeter Kjær-Pedersen stepped down as director
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Investment on own account (649910)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20191 changeaddress 1
- AddressMoved to Åstvej 10, 7190 Billund
20182 changesaddress 2
- AddressMoved to Åstvej 10, 7190 Billund
- AddressMoved to Åstvej 10, 7190 Billund
20161 changeaddress 1
- AddressMoved to Åstvej 10, 7190 Billund
20151 changemanagement 1
- ManagementDonald Glenn Earlam stepped down as director
20142 changesmanagement 2
- ManagementChristian Berngruber Woller appointed director
- ManagementHenrik Jensen Höhrmann stepped down as director
20131 changecapital 1
- CapitalShare capital changed from 225,000 DKK to 226,000 DKK
20101 changecapital 1
- CapitalShare capital changed from 125,000 DKK to 225,000 DKK
20093 changesmanagement 3
- ManagementJohn Jakobsen appointed ceo
- ManagementDonald Glenn Earlam appointed director
- ManagementAndrew Christopher Carr stepped down as ceo
20071 changeaddress 1
- AddressMoved to Åstvej 10, 7190 Billund
20066 changesname 1 · management 4 · industry 1
- NameName changed from PLAY DANISH ACQUISITIONCO ApS to MERLIN ENTERTAINMENTS GROUP DENMARK HOLDINGS ApS
- ManagementPeter Kjær-Pedersen appointed director
- ManagementHenrik Jensen Höhrmann appointed director
- ManagementAndrew Christopher Carr appointed ceo
- ManagementRobert Laurence Friedman stepped down as director
- IndustryIndustry changed to Investeringsselskaber (652320)
20058 changesaddress 1 · management 5 · ownership 1 · founded 1
- AddressMoved to Aastvej 10, 7190 Billund
- ManagementRobert Laurence Friedman appointed director
- ManagementMatthew David Tooth stepped down as director
- ManagementNicholas John Varney stepped down as director
- OwnershipMerlin Entertainments Group Luxembourg 3 S.à r.l. registered as owner (100%)
- FoundedRegistered as PLAY DANISH ACQUISITIONCO ApS
- ManagementMatthew David Tooth appointed director
- ManagementNicholas John Varney appointed director
Related companies
Same people in management
- Legoland ApSvia Christian Berngruber Woller
- Jesperhus Resort ApSvia Henrik Jensen Höhrmann
- Milling Hotel Svendborg A/Svia Henrik Jensen Höhrmann
- WOW PARK Skjern ApSvia Henrik Jensen Höhrmann
Largest in the industry
- Obton A/SDKK 876.4m
- MS2 Holding ApSDKK 841.3m
- Kapitalen ApSDKK 354.6m
- Link Top Holding A/SDKK 261.4m
- Travelheart Family A/SDKK 256.3m
- NavisionGroup ApSDKK 230m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.