Medidrengene ApS
Private limited companyCVR 38697722København SActive
Medidrengene ApS is a private limited company, based in København S, active in photographic activities, founded in 2017. The company went from a profit in 2024 to a loss of DKK 247 in 2025. Equity fell to DKK 40,935 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 99% (2024 → 2025), to DKK 37.
- Net profit went from a profit of DKK 41,365 to a loss of DKK 247 (2024 → 2025).
- Equity fell 54% (2024 → 2025), to DKK 40,935.
Registrations, last 24 months
- 01/01/2025: Industry changed to Photographic activities (742000)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | 140 | 203 | 87 | 0 | 0 | 0 | – |
| Gross profit | 117 | 177 | 76 | −11 | 3 | 0 | −98.7% |
| Operating profit (EBIT) | 41 | 2 | 23 | −11 | 53 | 0 | −99.9% |
| Profit before tax | 40 | 1 | 21 | −11 | 53 | −2 | −104.4% |
| Net profit | 32 | 1 | 16 | −11 | 41 | −0 | −100.6% |
| Total assets | 141 | 167 | 121 | 103 | 99 | 44 | −56.1% |
| Equity | 42 | 43 | 59 | 48 | 90 | 41 | −54.3% |
| Liabilities | 98 | 124 | 62 | 55 | 10 | 3 | −72.4% |
| Cash and cash equivalents | 141 | 167 | 121 | 87 | 99 | 44 | −56.1% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 54% from 2024 to 2025 (DKK 89,547 to DKK 40,935).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 25/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 01/06/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 29/05/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 31/05/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 16/05/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 30/05/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
102 companies in the databaseComparison with the other companies in photographic activities based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 76,496, equity DKK 318k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 62,788of 69,742 Better than 10% | No. 57,971of 69,964 Better than 17% |
| Same industry and fewer than 20 employees96 companies in the comparison | No. 91of 96 Better than 5% | No. 76of 96 Better than 21% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 30,994of 33,588 Better than 8% | No. 27,551of 33,687 Better than 18% |
| All companies of type ApS66,508 companies in the comparison | No. 60,343of 66,379 Better than 9% | No. 54,243of 66,505 Better than 18% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Photographic activities- Medidrengene ApSDKK 37
- The Lab A/SDKK 35.2m
- Yuri Arcurs Photography ApSDKK 28.4m
- Medidrengene ApS−DKK 247
- The Lab A/SDKK 2.2m
- Yuri Arcurs Photography ApSDKK 11.4m
- Medidrengene ApSDKK 40,935
- The Lab A/SDKK 15.5m
- Yuri Arcurs Photography ApSDKK 18.4m
- Medidrengene ApS2
- The Lab A/S79
- Yuri Arcurs Photography ApS4
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Laurits Christoffer Højbjerg Lassen50%
- Magnus Eldrup50%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Laurits Christoffer Højbjerg Lassen | Director | 01/07/2017 |
| Magnus Eldrup | Director | 01/07/2017 |
- Founders
- Laurits Christoffer Højbjerg Lassen, Magnus Eldrup
Signing rule: Selskabet tegnes af den samlede direktion.
Address and production units
1 active production unitsRued Langgaards Vej 10
2300 København S
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Medidrengene ApS | Rued Langgaards Vej 10, 1. 105, 2300 København S | 2 | 1022508047 |
Purpose
Selskabets formål er at drive fotografisk virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
16 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Photographic activities (742000)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20213 changesaccounts 1 · name 1 · capital 1
- AccountsAnnual report for 2020 published
- NameName changed from Mediedrengene IVS to Medidrengene ApS
- CapitalShare capital changed from 1,000 DKK to 40,000 DKK
20191 changeaddress 1
- AddressMoved to Rued Langgaards Vej 10, 1. 105, 2300 København S
20176 changesstatus 1 · management 2 · ownership 2 · founded 1
- StatusStatus changed to active
- ManagementLaurits Christoffer Højbjerg Lassen appointed director
- ManagementMagnus Eldrup appointed director
- OwnershipLaurits Christoffer Højbjerg Lassen registered as owner (50%)
- OwnershipMagnus Eldrup registered as owner (50%)
- FoundedRegistered as Mediedrengene IVS
Related companies
Same industry in København
- The Lab A/S79 employees
- Zigna ApS19 employees
- Packshotfactory + Wework ApS12 employees
- Trendshots ApS10 employees
- Shutterbug ApS9 employees
- Diakrit Danmark ApS9 employees
Largest in the industry
- The Lab A/SDKK 35.2m
- Yuri Arcurs Photography ApSDKK 28.4m
- Illux A/SDKK 20.8m
- Eftertid A/SDKK 20m
- Modul Foto ApSDKK 13.6m
- Pixelz Services ApSDKK 12.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.