Mediaplanet ApS
Private limited companyCVR 28307918København KActive
Mediaplanet ApS is a private limited company, based in København K, active in publishing of journals and periodicals, founded in 2004. Net profit fell 25% from 2024 to 2025, ending at DKK 355k. 4 other companies in the database are registered at the same address.
Key figures · financial year 2025
Gross profitDKK 5.7m−0.4% vs. 2024
Net profitDKK 355k−24.8% vs. 2024
EquityDKK 4.4m+8.7% vs. 2024
Employees3latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Net profit fell 25% (2024 → 2025), to DKK 355k.
- Equity rose 9% (2024 → 2025), to DKK 4.4m.
Employees
- 5 fewer employees than a year earlier: 3 (08/2026) against 8 (08/2025).
Management and owners, last 24 months
- New in management: Morten Lindberg Maaetoft (ceo, 01/09/2025), Monica Elgemark (board member, 04/01/2026) and Martin Edwall (board member, 01/09/2026) (+3).
- Stepped down: Johan Hans Jimmy Janing (board member, 03/03/2025), Carl Richard Philip Båge (chair of the board, 03/03/2025) and Andreas Kildahl Bach (ceo, 01/09/2025) (+3).
Registrations, last 24 months
- 09/04/2026: Moved to Pilestræde 60, 1, 1112 København K
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 2,429 | 3,177 | 4,334 | 4,866 | 5,730 | 5,707 | −0.4% |
| Operating profit (EBIT) | −25 | 446 | 813 | 573 | – | – | – |
| Profit before tax | 3 | 494 | 920 | 922 | 613 | 458 | −25.4% |
| Net profit | 1 | 384 | 709 | 726 | 472 | 355 | −24.8% |
| Total assets | 4,105 | 5,420 | 6,881 | 9,428 | 5,523 | 7,985 | +44.6% |
| Equity | 1,795 | 2,179 | 2,888 | 3,614 | 4,087 | 4,442 | +8.7% |
| Liabilities | 2,309 | 3,238 | 3,993 | 5,813 | 1,437 | 3,543 | +146.7% |
| Cash and cash equivalents | 90 | 971 | 389 | 458 | 262 | 1,275 | +385.8% |
| Average number of employees | 4 | 5 | 8 | 10 | 10 | 9 | −10% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 18/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 26/05/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 25/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 27/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 11/07/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 18/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
76 companies in the databaseComparison with the other companies in publishing of journals and periodicals based on the latest financial year.
Gross profitDKK 5.7mNo. 31 of 76
Better than 60% of the companies in the industry
EquityDKK 4.4mNo. 24 of 76
Better than 69% of the companies in the industry
Number of employees3No. 30 of 76
Better than 61% of the companies in the industry
Industry median: gross profit DKK 3.6m, net profit DKK 181k, equity DKK 1.5m, 6 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 11,394of 69,742 Better than 84% | No. 15,285of 69,964 Better than 78% |
| Same industry and fewer than 20 employees57 companies in the comparison | No. 12of 57 Better than 80% | No. 10of 57 Better than 84% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 8,946of 24,791 Better than 64% | No. 10,315of 24,909 Better than 59% |
| All companies of type ApS66,508 companies in the comparison | No. 11,990of 66,379 Better than 82% | No. 12,219of 66,505 Better than 82% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Publishing of journals and periodicalsGross profit
- Mediaplanet ApSDKK 5.7m
- Berlingske Media A/SDKK 397.2m
- Bonnier Publications A/SDKK 202m
Net profit
- Mediaplanet ApSDKK 355k
- Berlingske Media A/SDKK 63m
- Bonnier Publications A/SDKK 16.5m
Equity
- Mediaplanet ApSDKK 4.4m
- Berlingske Media A/SDKK 144m
- Bonnier Publications A/SDKK 43.4m
Employees
- Mediaplanet ApS3
- Berlingske Media A/S457
- Bonnier Publications A/S288
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterOwners
- Caybon International AB100%
Mediaplanet ApS
Management
3 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Morten Lindberg Maaetoft | CEO | 01/09/2025 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Monica Elgemark | Board member | 04/01/2026 |
| Martin Edwall | Board member | 01/09/2026 |
- Founders
- Victor Christoffersen ApS
Former management (20)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Victor Christoffersen | Director | 01/11/2004 | 11/01/2005 |
| Sven Rikard Staffan Gustavsson | Director | 11/01/2005 | 30/09/2007 |
| David Allan Näslund | Director | 11/01/2005 | 30/09/2007 |
| Jimmi Femø | Director | 01/10/2007 | 31/08/2010 |
| Richard Gunnar Julin | Director | 01/10/2007 | 01/02/2013 |
| Jakob Enrique Roos | Director | 10/09/2010 | 31/12/2011 |
| Berna Kara | Director | 01/01/2012 | 07/02/2013 |
| Carl Henric Holmberg | Director | 01/02/2013 | 22/01/2014 |
| Jakob Enrique Roos | Director | 07/02/2013 | 22/01/2014 |
| Carl Richard Philip Båge | Director | 22/01/2014 | 15/10/2014 |
| Carl Johan Åkesson | Director | 22/01/2014 | 15/10/2014 |
| Pelle Max Fjellström Jungmark | Director | 22/01/2014 | 02/04/2017 |
| Johan Hans Jimmy Janing | Board member | 15/10/2014 | 03/03/2025 |
| Richard Gunnar Julin | Chair of the board | 15/10/2014 | 17/07/2019 |
| Jacob Lynov Mindak | CEO | 02/04/2017 | 27/08/2019 |
| Carl Richard Philip Båge | Chair of the board | 17/07/2019 | 03/03/2025 |
| Andreas Kildahl Bach | CEO | 27/08/2019 | 01/09/2025 |
| Jakob Peter Carl Söderbaum | Chair of the board | 03/03/2025 | 04/01/2026 |
| Daniel Grufman | Board member | 03/03/2025 | 03/01/2026 |
| Daniel Grufman | Chair of the board | 04/01/2026 | 01/09/2026 |
Signing rule: Selskabet tegnes af den samlede bestyrelse eller af en direktør alene.
Address and production units
1 active production unitsPilestræde 60
1112 København K
København Municipality · Postcode 1112
Other companies at the address (4)
- Leifwood ApSWholesale of wood, construction materials and sanitary equipment
- Nexus Asset Management ApSBuying and selling of own real estate
- BMC Helix Denmark ApSWholesale of information and communication equipment
- FH Asset Management ApSBuying and selling of own real estate
| Production unit | Address | Employees | P number |
|---|---|---|---|
| MEDIAPLANET ApS | Pilestræde 60, 1, 1112 København K | 3 | 1011021162 |
Purpose
Selskabets formål er at producere og distribuere fagblade samt anden virksomhed i forbindelse hermed.
The purpose is quoted from the register in Danish.
Changes year by year
64 registered events12015
02016
22017
02018
52019
02020
22021
12022
22023
12024
72025
82026
20268 changesmanagement 6 · accounts 1 · address 1
- ManagementMartin Edwall appointed board member
- ManagementDaniel Grufman stepped down as chair of the board
- AccountsAnnual report for 2025 published
- AddressMoved to Pilestræde 60, 1, 1112 København K
- ManagementDaniel Grufman appointed chair of the board
- ManagementMonica Elgemark appointed board member
- ManagementJakob Peter Carl Söderbaum stepped down as chair of the board
- ManagementDaniel Grufman stepped down as board member
20257 changesmanagement 6 · accounts 1
- ManagementMorten Lindberg Maaetoft appointed ceo
- ManagementAndreas Kildahl Bach stepped down as ceo
- AccountsAnnual report for 2024 published
- ManagementDaniel Grufman appointed board member
- ManagementJakob Peter Carl Söderbaum appointed chair of the board
- ManagementCarl Richard Philip Båge stepped down as chair of the board
- ManagementJohan Hans Jimmy Janing stepped down as board member
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20232 changesaddress 1 · accounts 1
- AddressMoved to Gammel Kongevej 85, 1. th, 1850 Frederiksberg C
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20212 changesaddress 1 · accounts 1
- AddressMoved to Bispevej 29, 2400 København NV
- AccountsAnnual report for 2020 published
20195 changesaddress 1 · management 4
- AddressMoved to Frederiksborggade 15, 3, 1360 København K
- ManagementAndreas Kildahl Bach appointed ceo
- ManagementJacob Lynov Mindak stepped down as ceo
- ManagementCarl Richard Philip Båge appointed chair of the board
- ManagementRichard Gunnar Julin stepped down as chair of the board
20172 changesmanagement 2
- ManagementJacob Lynov Mindak appointed ceo
- ManagementPelle Max Fjellström Jungmark stepped down as director
20151 changeaddress 1
- AddressMoved to Østergade 27, 4, 1100 København K
20149 changesmanagement 9
- ManagementJohan Hans Jimmy Janing appointed board member
- ManagementRichard Gunnar Julin appointed chair of the board
- ManagementCarl Richard Philip Båge stepped down as director
- ManagementCarl Johan Åkesson stepped down as director
- ManagementPelle Max Fjellström Jungmark appointed director
- ManagementCarl Richard Philip Båge appointed director
- ManagementCarl Johan Åkesson appointed director
- ManagementJakob Enrique Roos stepped down as director
- ManagementCarl Henric Holmberg stepped down as director
20135 changesaddress 1 · management 4
- AddressMoved to Frederiksholms Kanal 4A, 1, 1220 København K
- ManagementJakob Enrique Roos appointed director
- ManagementBerna Kara stepped down as director
- ManagementCarl Henric Holmberg appointed director
- ManagementRichard Gunnar Julin stepped down as director
20121 changemanagement 1
- ManagementBerna Kara appointed director
20111 changemanagement 1
- ManagementJakob Enrique Roos stepped down as director
20103 changesaddress 1 · management 2
- AddressMoved to Frederiksholms Kanal 4, st. th, 1220 København K
- ManagementJakob Enrique Roos appointed director
- ManagementJimmi Femø stepped down as director
20081 changeindustry 1
- IndustryIndustry changed to Udgivelse af ugeblade og magasiner (581410)
20074 changesmanagement 4
- ManagementJimmi Femø appointed director
- ManagementRichard Gunnar Julin appointed director
- ManagementSven Rikard Staffan Gustavsson stepped down as director
- ManagementDavid Allan Näslund stepped down as director
20061 changeaddress 1
- AddressMoved to Købmagergade 55, 3, 1150 København K
20057 changesindustry 2 · name 1 · address 1 · management 3
- IndustryIndustry changed to Udgivelse af ugeblade og magasiner uden eget trykkeri (221320)
- IndustryIndustry changed to Udgivelse af ugeblade og magasiner med eget trykkeri (221310)
- NameName changed from VICH 7973 ApS to MEDIAPLANET ApS
- AddressMoved to Toldbodgade 18, 5, 1253 København K
- ManagementSven Rikard Staffan Gustavsson appointed director
- ManagementDavid Allan Näslund appointed director
- ManagementVictor Christoffersen stepped down as director
20043 changesownership 1 · founded 1 · management 1
- OwnershipCaybon International AB registered as owner (100%)
- FoundedRegistered as VICH 7973 ApS
- ManagementVictor Christoffersen appointed director
Related companies
Same industry in København
- Berlingske Media A/S457 employees
- Bonnier Publications A/S288 employees
- Aller Media A/S287 employees
- Story House Egmont A/S183 employees
- Teknologiens Mediehus A/S99 employees
- Landbrugsmedierne P/S51 employees
Same people in management
- Danish Crown A/Svia Karl-Alfred Brylle
- Vestas Wind Systems A/Svia Victor Christoffersen
- Hofor A/Svia Karl-Alfred Brylle
- Ørsted Services A/Svia Karl-Alfred Brylle
- Saxo Bank A/Svia Victor Christoffersen
- Ørsted Bioenergy & Thermal Power A/Svia Karl-Alfred Brylle
Largest in the industry
- Berlingske Media A/SDKK 397.2m
- Bonnier Publications A/SDKK 202m
- Aller Media A/SDKK 162.1m
- Story House Egmont A/SDKK 103.7m
- Teknologiens Mediehus A/SDKK 61.1m
- Jobindex Media A/SDKK 30.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.