Media Track Aps
Private limited companyCVR 45489345HellerupActive
Media Track Aps is a private limited company, based in Hellerup, active in other information service activities, founded in 2025. Equity was negative at the end of 2025 (−DKK 484). The company is new and has been registered for 1 years. The latest net result (2025) was a loss of DKK 20,484.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesEmployees
- 1 more employees than a year earlier: 3 (07/2026) against 2 (07/2025).
Management and owners, last 24 months
- New in management: Steffen Egelund (ceo, 24/03/2025).
- New owners registered: Media Track Pte Ltd (24/03/2025).
Registrations, last 24 months
- 24/03/2025: Status changed to active
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2025–2025 · amounts in DKK thousand| 2025 | Change | |
|---|---|---|
| Revenue | not stated | – |
| Gross profit | 1,431 | – |
| Operating profit (EBIT) | −26 | – |
| Profit before tax | −26 | – |
| Net profit | −20 | – |
| Total assets | 155 | – |
| Equity | −0 | – |
| Liabilities | 156 | – |
| Cash and cash equivalents | 150 | – |
| Average number of employees | 3 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 484 at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
1 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 24/03/2025 – 31/12/2025 | 25/03/2026 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
53 companies in the databaseComparison with the other companies in other information service activities based on the latest financial year.
Industry median: gross profit DKK 1.6m, net profit DKK 20,328, equity DKK 164k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 37,852of 69,742 Better than 46% | No. 59,996of 69,964 Better than 14% |
| Same industry and fewer than 20 employees47 companies in the comparison | No. 26of 47 Better than 46% | No. 36of 47 Better than 24% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 7,348of 16,614 Better than 56% | No. 12,896of 16,661 Better than 23% |
| All companies of type ApS66,508 companies in the comparison | No. 36,530of 66,379 Better than 45% | No. 56,300of 66,505 Better than 15% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other information service activities- Media Track ApsDKK 1.4m
- Iqvia Solutions Denmark A/SDKK 124.9m
- Usercentrics A/SDKK 100.2m
- Media Track Aps−DKK 20,484
- Iqvia Solutions Denmark A/SDKK 41.6m
- Usercentrics A/SDKK 47.7m
- Media Track Aps−DKK 484
- Iqvia Solutions Denmark A/SDKK 88.1m
- Usercentrics A/SDKK 109.2m
- Media Track Aps3
- Iqvia Solutions Denmark A/S58
- Usercentrics A/S43
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Media Track Pte Ltd100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Steffen Egelund | CEO | 24/03/2025 |
- Founders
- Media Track Pte Ltd
Signing rule: Virksomheden tegnes af Steffen Egelund
Address and production units
1 active production unitsLundeskovsvej 5
2900 Hellerup
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Media Track Aps | Lundeskovsvej 5, 2900 Hellerup | 3 | 1031184513 |
Purpose
Virksomhedens formål er at bistå Media Track Pte Ltd med salg af dets tjenester i Europa.
The purpose is quoted from the register in Danish.
Changes year by year
5 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20254 changesstatus 1 · management 1 · ownership 1 · founded 1
- StatusStatus changed to active
- ManagementSteffen Egelund appointed ceo
- OwnershipMedia Track Pte Ltd registered as owner (100%)
- FoundedRegistered as Media Track Aps
Related companies
Same people in management
- Jambo Feriepark A/Svia Steffen Egelund
Largest in the industry
- Iqvia Solutions Denmark A/SDKK 124.9m
- Usercentrics A/SDKK 100.2m
- Retriever Danmark A/SDKK 82m
- Vivino ApSDKK 57.1m
- Autobutler ApSDKK 26.3m
- Comadso A/SDKK 21.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.