CVRdatabase
Menu

Maya Freya ApS

Private limited companyCVR 39822024HolstebroActive

Maya Freya ApS is a private limited company, based in Holstebro, active in retail sale of clothing, founded in 2018. Net profit rose 418% from 2024 to 2025, ending at DKK 7.3m. Profit has grown three years in a row. With 28 employees, the company is about 9 times larger than the industry median.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profitDKK 17.4m+134% vs. 2024
Net profitDKK 7.3m+418.3% vs. 2024
EquityDKK 12.6m+74.6% vs. 2024
Employees28latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 134% (2024 → 2025), to DKK 17.4m.
  • Net profit rose 418% (2024 → 2025), to DKK 7.3m.
  • Equity rose 75% (2024 → 2025), to DKK 12.6m.

Employees

  • 6 more employees than a year earlier: 28 (07/2026) against 22 (07/2025).

Management and owners, last 24 months

  • New owners registered: Hedegaard Group ApS (14/08/2025), Origin Stories ApS (14/08/2025) and Birkebæk International ApS (19/08/2025) (+2).
  • No longer registered as owner: Hedegaard Group ApS (13/08/2025), Birkebæk International ApS (06/03/2025) and Birkebæk International ApS (18/08/2025) (+1).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of clothing (477110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2mDKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12m202020212022202320242025
EquityNet profit
Financial figures for Maya Freya ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit679911,7734,2897,43817,406+134%
Operating profit (EBIT)−219––––9,979–
Profit before tax−1772215391,7761,8509,398+408%
Net profit−1401624161,3681,4127,319+418.3%
Total assets2692,3174,24013,70616,25235,554+118.8%
Equity−215−134031,7717,23312,627+74.6%
Liabilities4842,3303,83711,9359,01922,901+153.9%
Cash and cash equivalents4922570441,2911,565+21.2%
Average number of employees12251016+60%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14mDKK 16mDKK 18m202020212022202320242025
Gross profitMedian, the industry (937 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Maya Freya ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202521/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202420/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202306/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202208/02/2023The companyPDFXBRL
202101/01/2021 – 31/12/202130/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202030/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0510152025303508/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

937 companies in the database

Comparison with the other companies in retail sale of clothing based on the latest financial year.

Gross profitDKK 17.4mNo. 40 of 936
Better than 96% of the companies in the industry
EquityDKK 12.6mNo. 47 of 937
Better than 95% of the companies in the industry
Number of employees28No. 69 of 937
Better than 93% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.

DKK 100kDKK 921kDKK 8.5mDKK 78.1mDKK 343mHere
Distribution of gross profit for 870 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 3,508of 9,892
Better than 65%
No. 2,573of 9,922
Better than 74%
Same industry and 20–49 employees47 companies in the comparison
No. 3of 47
Better than 96%
No. 8of 47
Better than 85%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 2,392of 33,588
Better than 93%
No. 3,187of 33,687
Better than 91%
All companies of type ApS66,508 companies in the comparison
No. 2,961of 66,379
Better than 96%
No. 5,817of 66,505
Better than 91%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of clothing
Gross profit
  1. Maya Freya ApSDKK 17.4m
  2. H & M Hennes & Mauritz A/SDKK 718.7m
  3. Pwt Group A/SDKK 407.4m
Net profit
  1. Maya Freya ApSDKK 7.3m
  2. H & M Hennes & Mauritz A/SDKK 106.2m
  3. Pwt Group A/SDKK 112.3m
Equity
  1. Maya Freya ApSDKK 12.6m
  2. H & M Hennes & Mauritz A/SDKK 299.3m
  3. Pwt Group A/SDKK 283.1m
Employees
  1. Maya Freya ApS28
  2. H & M Hennes & Mauritz A/S2,767
  3. Pwt Group A/S522

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • J. Reeh Holding ApS15%
  • Hedegaard Group ApS25%
  • Origin Stories ApS25%
  • Birkebæk International ApS20%
Maya Freya ApS

Management

1 active registrations

Executive management

Executive management at Maya Freya ApS
NameRoleAppointed
Jonas Pichard HedegaardCEO20/06/2024
Founders
Birkebæk International ApS
Former management (1)
Former management at Maya Freya ApS
NameRoleAppointedResigned
Iben Pichard Hedegaard BirkebækCEO29/08/201820/06/2024

Signing rule: Selskabet tegnes af én direktør

Address and production units

1 active production units

Hjaltesvej 8
7500 Holstebro

Holstebro Municipality · Postcode 7500

Production units
Production unitAddressEmployeesP number
Maya Freya ApSHjaltesvej 8, 1, 7500 Holstebro281023908480

Purpose

Selskabets formål er at drive virksomhed med handel og service, samt enhver i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

36 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
202511 changesownership 9 · accounts 1 · industry 1
  • Birkebæk International ApS registered as owner (20%)
  • Birkebæk International ApS is no longer registered as owner
  • Hedegaard Group ApS registered as owner (25%)
  • Origin Stories ApS registered as owner (25%)
  • Origin Stories ApS is no longer registered as owner
  • Hedegaard Group ApS is no longer registered as owner
  • Annual report for 2024 published
  • Birkebæk International ApS registered as owner (25%)
  • Origin Stories ApS registered as owner (15%)
  • Birkebæk International ApS is no longer registered as owner
  • Industry changed to Retail sale of clothing (477110)
20249 changesmanagement 2 · accounts 1 · capital 1 · ownership 5
  • Jonas Pichard Hedegaard appointed ceo
  • Iben Pichard Hedegaard Birkebæk stepped down as ceo
  • Annual report for 2023 published
  • Share capital changed from 40,000 DKK to 47,059 DKK
  • J. REEH HOLDING ApS registered as owner (15%)
  • Hedegaard Group ApS registered as owner (33.33%)
  • Birkebæk International ApS registered as owner (33.33%)
  • Hedegaard Group ApS is no longer registered as owner
  • Birkebæk International ApS is no longer registered as owner
20232 changesaddress 1 · accounts 1
  • Moved to Hjaltesvej 8, 1, 7500 Holstebro
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20218 changesaddress 2 · name 1 · capital 1 · ownership 3 · accounts 1
  • Moved to Banevænget 14B, 7500 Holstebro
  • Name changed from Maya Freya IVS to Maya Freya ApS
  • Share capital changed from 1 DKK to 40,000 DKK
  • Hedegaard Group ApS registered as owner (50%)
  • Birkebæk International ApS registered as owner (50%)
  • Birkebæk International ApS is no longer registered as owner
  • Annual report for 2020 published
  • Moved to Nupark 51, Måbjerg, 7500 Holstebro
20201 changename 1
  • Name changed from IP Birkebæk IVS to Maya Freya IVS
20183 changesfounded 1 · management 1 · ownership 1
  • Registered as IP Birkebæk IVS
  • Iben Pichard Hedegaard Birkebæk appointed ceo
  • Birkebæk International ApS registered as owner (100%)

Related companies

Same industry in Holstebro

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction