Madam My A/S
Public limited companyCVR 39525763Frederiksberg CActive
Madam My A/S is a public limited company, based in Frederiksberg C, active in retail sale of clothing, founded in 2018. Equity was negative at the end of 2025 (−DKK 271k). The company made a loss in both 2024 and 2025, most recently DKK 437k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 3% (2024 → 2025), to DKK 407k.
- The loss grew: from DKK 425k to DKK 437k (2024 → 2025).
- Equity turned negative: −DKK 271k (2024 → 2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of clothing (477110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 138 | 453 | 534 | 457 | 419 | 407 | −2.8% |
| Operating profit (EBIT) | −656 | −434 | −259 | −336 | −358 | −434 | −21.1% |
| Profit before tax | −677 | −452 | −285 | −326 | −425 | −434 | −2% |
| Net profit | −528 | −353 | −223 | −254 | −425 | −437 | −2.8% |
| Total assets | 4,981 | 4,112 | 3,901 | 3,904 | 3,569 | 2,634 | −26.2% |
| Equity | 1,421 | 1,068 | 845 | 591 | 166 | −271 | −263.5% |
| Liabilities | 3,560 | 3,044 | 3,056 | 3,313 | 3,404 | 2,905 | −14.6% |
| Cash and cash equivalents | 232 | 222 | 147 | 299 | 245 | 192 | −21.7% |
| Average number of employees | 3 | 3 | 3 | 2 | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 271k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 6 years in a row
Net result has been negative in 2020–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 07/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 02/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 21/06/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 10/07/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 29/06/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 21/07/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
937 companies in the databaseComparison with the other companies in retail sale of clothing based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 55,922of 69,742 Better than 20% | No. 64,352of 69,964 Better than 8% |
| Same industry and fewer than 20 employees850 companies in the comparison | No. 708of 849 Better than 17% | No. 741of 850 Better than 13% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 28,316of 33,588 Better than 16% | No. 30,370of 33,687 Better than 10% |
| All companies of type A/S18,025 companies in the comparison | No. 16,190of 17,786 Better than 9% | No. 17,231of 18,024 Better than 4% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of clothing- Madam My A/SDKK 407k
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- Madam My A/S−DKK 437k
- H & M Hennes & Mauritz A/SDKK 106.2m
- Pwt Group A/SDKK 112.3m
- Madam My A/S−DKK 271k
- H & M Hennes & Mauritz A/SDKK 299.3m
- Pwt Group A/SDKK 283.1m
- Madam My A/S3
- H & M Hennes & Mauritz A/S2,767
- Pwt Group A/S522
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Marianne My Ritlov66.67%
- Henrik Byrial Ritlov20%
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Marianne My Ritlov | CEO | 19/04/2018 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Marianne My Ritlov | Board member | 19/04/2018 |
| Henrik Byrial Ritlov | Chair of the board | 19/04/2018 |
| Janne Rosendal Boisen | Board member | 19/04/2018 |
- Founders
- Marianne My Ritlov, Henrik Byrial Ritlov
Signing rule: Selskabet tegnes af den administrerende direktør eller af to bestyrelsesmedlemmer i forening
Address and production units
1 active production unitsGammel Kongevej 85
1850 Frederiksberg C
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Madam My | Gammel Kongevej 85, 1850 Frederiksberg C | 3 | 1025164519 |
Purpose
Selskabets formål er at drive detailforretning og drift af udlejningsejendomme samt hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
15 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of clothing (477110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20212 changesaddress 1 · accounts 1
- AddressMoved to Gammel Kongevej 85, 1850 Frederiksberg C
- AccountsAnnual report for 2020 published
20187 changesfounded 1 · management 4 · ownership 2
- FoundedRegistered as MADAM MY A/S
- ManagementMarianne My Ritlov appointed ceo
- ManagementMarianne My Ritlov appointed board member
- ManagementHenrik Byrial Ritlov appointed chair of the board
- ManagementJanne Rosendal Boisen appointed board member
- OwnershipMarianne My Ritlov registered as owner (66.67%)
- OwnershipHenrik Byrial Ritlov registered as owner (20%)
Related companies
Same industry in Frederiksberg
- Mango Danmark ApS85 employees
- Mash 16 ApS79 employees
- Tailor & Sons ApS11 employees
- Næstholdt ApS8 employees
- Teira 1996 ApS5 employees
- Stig Pedersen ApS4 employees
Same people in management
- Dsm Cph ApSvia Henrik Byrial Ritlov
- SameSystem A/Svia Henrik Byrial Ritlov
- Parent ApSvia Henrik Byrial Ritlov
Largest in the industry
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- BESTSELLER Stores Denmark A/SDKK 279.7m
- INDITEX Danmark A/SDKK 239.9m
- Only Stores Denmark A/SDKK 135.2m
- Axel Kaufmann ApSDKK 123.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.