M.f. Fashion Group ApS
Private limited companyCVR 32932665København KActive
M.f. Fashion Group ApS is a private limited company, based in København K, active in retail sale of footwear, founded in 2010. Equity was negative at the end of 2025 (−DKK 2.1m). The company made a loss in both 2024 and 2025, most recently DKK 2.4m. 8 other companies in the database are registered at the same address.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss grew: from DKK 2.1m to DKK 2.4m (2024 → 2025).
Employees
- 3 fewer employees than a year earlier: 4 (08/2026) against 7 (08/2025).
Registrations, last 24 months
- 06/03/2026: Moved to Hauser Plads 20, 1127 København K
- 01/01/2025: Industry changed to Retail sale of footwear (477210)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −78 | 70 | 382 | −504 | −1,054 | −1,017 | +3.5% |
| Operating profit (EBIT) | – | −286 | 262 | −2,654 | −3,054 | −2,998 | +1.9% |
| Profit before tax | −2,560 | −1,426 | −1,483 | −2,721 | −3,090 | −2,999 | +3% |
| Net profit | −1,997 | −1,112 | −1,466 | −2,556 | −2,143 | −2,399 | −12% |
| Total assets | 6,046 | 3,290 | 2,222 | 4,189 | 4,599 | 3,794 | −17.5% |
| Equity | −2,048 | −60 | −26 | −482 | −826 | −2,125 | −157.4% |
| Liabilities | 8,030 | 3,333 | 2,249 | 4,671 | 5,425 | 5,920 | +9.1% |
| Cash and cash equivalents | 1,837 | 215 | 73 | 214 | 412 | 361 | −12.4% |
| Average number of employees | 1 | 1 | 1 | 5 | 5 | 5 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 2.1m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 6 years in a row
Net result has been negative in 2020–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 27/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 24/04/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 27/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 17/05/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 09/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 26/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
94 companies in the databaseComparison with the other companies in retail sale of footwear based on the latest financial year.
Industry median: gross profit DKK 1.6m, net profit DKK 92,017, equity DKK 1.1m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 68,768of 69,742 Better than 1% | No. 68,317of 69,964 Better than 2% |
| Same industry and fewer than 20 employees78 companies in the comparison | No. 78of 78 Better than 0% | No. 75of 78 Better than 4% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 24,499of 24,791 Better than 1% | No. 24,459of 24,909 Better than 2% |
| All companies of type ApS66,508 companies in the comparison | No. 65,625of 66,379 Better than 1% | No. 64,853of 66,505 Better than 2% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of footwear- M.f. Fashion Group ApS−DKK 1m
- ECCO (danmark) A/SDKK 83.4m
- Deichmann-sko ApSDKK 71.9m
- M.f. Fashion Group ApS−DKK 2.4m
- ECCO (danmark) A/SDKK 3.8m
- Deichmann-sko ApSDKK 4.2m
- M.f. Fashion Group ApS−DKK 2.1m
- ECCO (danmark) A/SDKK 28.8m
- Deichmann-sko ApSDKK 63.7m
- M.f. Fashion Group ApS4
- ECCO (danmark) A/S106
- Deichmann-sko ApS238
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Ninus & Nina Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Martin Friis | Director | 18/05/2010 |
- Founders
- Ninus & Nina Holding ApS
Signing rule: Selskabet tegnes af direktøren.
Address and production units
1 active production unitsHauser Plads 20
1127 København K
København Municipality · Postcode 1127
Other companies at the address (8)
- Dianati & Klink Larsen AdvokatpartnerselskabLegal activities
- Specialklinik for Tandregulering ApSDental practice activities
- Assento ApSEngineering consultancy in construction and civil engineering
- Cri DK ApSResearch and experimental development on natural sciences and engineering
- ig9tor Invest ApSActivities of non-financial head offices
| Production unit | Address | Employees | P number |
|---|---|---|---|
| M.F. FASHION GROUP ApS | Hauser Plads 20, 1127 København K | 4 | 1016053852 |
Purpose
Selskabets formål er at drive detail- og engroshandel med sko, skindvarer, modetøj og tilbehør, herunder erhvervelse og besiddelse af ejerandele i selskaber, med samme eller lignende formål.
The purpose is quoted from the register in Danish.
Changes year by year
13 registered events20262 changesaccounts 1 · address 1
- AccountsAnnual report for 2025 published
- AddressMoved to Hauser Plads 20, 1127 København K
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of footwear (477210)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20212 changesaddress 1 · accounts 1
- AddressMoved to Møntergade 19, 1116 København K
- AccountsAnnual report for 2020 published
20201 changeaddress 1
- AddressMoved to Kronprinsensgade 10, 1114 København K
20103 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as M.F. FASHION GROUP ApS
- ManagementMartin Friis appointed director
- OwnershipNINUS & NINA HOLDING ApS registered as owner (100%)
Related companies
Same industry in København
- Deichmann-sko ApS238 employees
- ECCO (danmark) A/S106 employees
- Naked ApS69 employees
- Tina Langkilde ApS56 employees
- Roccamore ApS32 employees
- Vivo Barefoot Denmark ApS24 employees
Same people in management
- Fransi A/Svia Martin Friis
- Billi Bi Concept ApSvia Martin Friis
Largest in the industry
- ECCO (danmark) A/SDKK 83.4m
- Deichmann-sko ApSDKK 71.9m
- RunningXpert Group ApSDKK 45.9m
- Birk Sko A/SDKK 29.4m
- Nisgaard Handel ApSDKK 22.4m
- Naked ApSDKK 19.2m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.