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Luri ApS

Private limited companyCVR 41663316Frederiksberg CActive

Luri ApS is a private limited company, based in Frederiksberg C, active in business and other management consultancy activities, founded in 2020. Net profit rose 150% from 2024 to 2025, ending at DKK 30,725.

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Key figures · financial year 2025

Gross profitDKK 1.4m+54.4% vs. 2024
Net profitDKK 30,725+150.1% vs. 2024
EquityDKK 581k+5.6% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 54% (2024 → 2025), to DKK 1.4m.
  • Net profit rose 150% (2024 → 2025), to DKK 30,725.
  • Equity rose 6% (2024 → 2025), to DKK 581k.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Business and other management consultancy activities (702000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 100mDKK 200mDKK 300mDKK 400mDKK 500m20212022202320242025
EquityNet profit
Financial figures for Luri ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit1,3501,267,9888949001,390+54.4%
Operating profit (EBIT)330408,676365−5358+211.2%
Profit before tax329374,4503831647+192.2%
Net profit247281,3462991231+150.1%
Total assets423610,6477281,3401,378+2.8%
Equity287478,574660550581+5.6%
Liabilities137132,07368791798+0.9%
Cash and cash equivalents215424,836303213267+25.6%
Average number of employees111220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200mDKK 400mDKK 600mDKK 800mDKK 1bnDKK 1.2bn20212022202320242025
Gross profitMedian, the industry (2,370 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

5 financial years
Annual reports for Luri ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202517/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202424/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202330/01/2024The companyPDFXBRL
202201/01/2022 – 31/12/202224/01/2023The companyPDFXBRL
202109/09/2020 – 31/12/202131/01/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
012345606/2307/2308/2309/2310/2311/2312/2301/2402/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

2,370 companies in the database

Comparison with the other companies in business and other management consultancy activities based on the latest financial year.

Gross profitDKK 1.4mNo. 1148 of 2,358
Better than 51% of the companies in the industry
EquityDKK 581kNo. 1414 of 2,369
Better than 40% of the companies in the industry
Number of employees3No. 879 of 2,370
Better than 63% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 170k, equity DKK 974k, 2 employees.

DKK 100kDKK 1.6mDKK 26.5mDKK 431.1mDKK 2.8bnHere
Distribution of gross profit for 2,031 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 38,437of 69,742
Better than 45%
No. 40,416of 69,964
Better than 42%
Same industry and fewer than 20 employees2,220 companies in the comparison
No. 1,011of 2,210
Better than 54%
No. 1,282of 2,219
Better than 42%
Companies that are between 5 and 14 years old33,679 companies in the comparison
No. 20,353of 33,579
Better than 39%
No. 18,984of 33,678
Better than 44%
All companies of type ApS66,508 companies in the comparison
No. 37,079of 66,379
Better than 44%
No. 36,320of 66,505
Better than 45%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Business and other management consultancy activities
Gross profit
  1. Luri ApSDKK 1.4m
  2. COWI Holding A/SDKK 7bn
  3. Accenture A/SDKK 1.1bn
Net profit
  1. Luri ApSDKK 30,725
  2. COWI Holding A/SDKK 374m
  3. Accenture A/SDKK 116.1m
Equity
  1. Luri ApSDKK 581k
  2. COWI Holding A/SDKK 2bn
  3. Accenture A/SDKK 642m
Employees
  1. Luri ApS3
  2. COWI Holding A/S12
  3. Accenture A/S977

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • R!CH Holding ApS100%
Luri ApS

Management

1 active registrations

Executive management

Executive management at Luri ApS
NameRoleAppointed
Mads Marthinsen PetersenDirector09/09/2020
Founders
Mads Marthinsen Petersen

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

H.C. Ørsteds Vej 50A
1879 Frederiksberg C

Frederiksberg Municipality · Postcode 1879

Production units
Production unitAddressEmployeesP number
LURI ApSH.C. Ørsteds Vej 50A, 2. tv, 1879 Frederiksberg C41026245148

Purpose

Selskabets formål er at drive konsulentvirksomhed med speciale i salg, produktion, optimering, ejendomme scout samt enhver i forbindelse med hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

13 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Business and other management consultancy activities (702000)
20243 changesownership 2 · accounts 1
  • R!CH Holding ApS registered as owner (100%)
  • Mads Marthinsen Petersen is no longer registered as owner
  • Annual report for 2023 published
20232 changesaddress 1 · accounts 1
  • Moved to H.C. Ørsteds Vej 50A, 2. tv, 1879 Frederiksberg C
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaddress 1
  • Moved to Gammel Kongevej 147, 2. tv, 1850 Frederiksberg C
20203 changesfounded 1 · management 1 · ownership 1
  • Registered as LURI ApS
  • Mads Marthinsen Petersen appointed director
  • Mads Marthinsen Petersen registered as owner (100%)

Related companies

Same industry in Frederiksberg

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction