CVRdatabase
Menu

Lirum Larum Leg ApS

Private limited companyCVR 33762828HornbækActive

Lirum Larum Leg ApS is a private limited company, based in Hornbæk, active in retail sale of games and toys, founded in 2011. After a loss in 2024, the company made a profit of DKK 1.7m in 2025. With 26 employees, the company is about 9 times larger than the industry median. Equity grew to DKK 2m in 2025.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profitDKK 5.6m+58.5% vs. 2024
Net profitDKK 1.7m+582.4% vs. 2024
EquityDKK 2m+729.9% vs. 2024
Employees26latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 59% (2024 → 2025), to DKK 5.6m.
  • Net profit went from a loss of DKK 356k to a profit of DKK 1.7m (2024 → 2025).
  • Equity rose 730% (2024 → 2025), to DKK 2m.

Employees

  • 4 more employees than a year earlier: 26 (08/2026) against 22 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of games and toys (476400)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 3m−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4m202020212022202320242025
EquityNet profit
Financial figures for Lirum Larum Leg ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit7,3218,4845,6442,5153,5625,647+58.5%
Operating profit (EBIT)244567−382−1,921−1621,491+1,021.8%
Profit before tax101619−833−2,277−3821,364+457.4%
Net profit102782−773−2,250−3561,717+582.4%
Total assets8,1498,2057,8225,9796,0347,053+16.9%
Equity2,8323,6142,8415912351,952+729.9%
Liabilities5,3174,5914,9815,3885,7995,101−12%
Cash and cash equivalents2,5841,33893439252662−88.2%
Average number of employees–2218111011+10%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8m202020212022202320242025
Gross profitMedian, the industry (86 companies)

Annual reports

6 financial years
Annual reports for Lirum Larum Leg ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202528/10/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202401/11/2024The companyPDFXBRL
202301/07/2022 – 30/06/202311/01/2024The companyPDFXBRL
202201/07/2021 – 30/06/202231/12/2022The companyPDFXBRL
202101/07/2020 – 30/06/202102/12/2021The companyPDFXBRL
202001/07/2019 – 30/06/202003/12/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
010203040506009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

86 companies in the database

Comparison with the other companies in retail sale of games and toys based on the latest financial year.

Gross profitDKK 5.6mNo. 12 of 86
Better than 87% of the companies in the industry
EquityDKK 2mNo. 26 of 86
Better than 71% of the companies in the industry
Number of employees26No. 9 of 86
Better than 91% of the companies in the industry

Industry median: gross profit DKK 1m, net profit DKK 92,962, equity DKK 455k, 3 employees.

DKK 100kDKK 448kDKK 2mDKK 9mDKK 24.4mHere
Distribution of gross profit for 76 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 7,391of 9,892
Better than 25%
No. 6,574of 9,922
Better than 34%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 9,011of 24,791
Better than 64%
No. 14,711of 24,909
Better than 41%
All companies of type ApS66,508 companies in the comparison
No. 12,134of 66,379
Better than 82%
No. 20,778of 66,505
Better than 69%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of games and toys
Gross profit
  1. Lirum Larum Leg ApSDKK 5.6m
  2. Faraos Cigarer ApSDKK 40.3m
  3. Temashop ApSDKK 39.8m
Net profit
  1. Lirum Larum Leg ApSDKK 1.7m
  2. Faraos Cigarer ApSDKK 169k
  3. Temashop ApSDKK 10.3m
Equity
  1. Lirum Larum Leg ApSDKK 2m
  2. Faraos Cigarer ApSDKK 26.3m
  3. Temashop ApSDKK 34.1m
Employees
  1. Lirum Larum Leg ApS26
  2. Faraos Cigarer ApS192
  3. Temashop ApS105

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Anja Lytzen Holding ApS100%
Lirum Larum Leg ApS

Management

1 active registrations

Executive management

Executive management at Lirum Larum Leg ApS
NameRoleAppointed
Anja LytzenDirector20/06/2011
Founders
Anja Lytzen

Signing rule: Selskabet tegnes af direktionen

Address and production units

1 active production units

Engholmvej 16A
3100 Hornbæk

Helsingør Municipality · Postcode 3100

Production units
Production unitAddressEmployeesP number
LIRUM LARUM LEG ApSEngholmvej 16A, 3100 Hornbæk261016938056

Purpose

Selskabets formål er at udøve virksomhed i form af handel og service samt aktiviteter i tilknytning hertil

The purpose is quoted from the register in Danish.

Changes year by year

15 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Retail sale of games and toys (476400)
20242 changesaccounts 2
  • Annual report for 2024 published
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20201 changeaccounts 1
  • Annual report for 2020 published
20182 changesaddress 2
  • Moved to Engholmvej 16A, 3100 Hornbæk
  • Moved to Engholmvej 16A, 3100 Hornbæk
20151 changeaddress 1
  • Moved to Engholmvej 16, 3100 Hornbæk
20141 changeindustry 1
  • Industry changed to Detailhandel med hobbyartikler, musikinstrumenter, sportsudstyr, legetøj, cykler via internet (479115)
20114 changesaddress 1 · founded 1 · management 1 · ownership 1
  • Moved to Engholmvej 5, Saunte, 3100 Hornbæk
  • Registered as LIRUM LARUM LEG ApS
  • Anja Lytzen appointed director
  • ANJA LYTZEN HOLDING ApS registered as owner (100%)

Related companies

Same industry in Helsingør

See all →

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction