Letsplay ApS
Private limited companyCVR 27125352HøjbjergActive
Letsplay ApS is a private limited company, based in Højbjerg, active in wholesale of other household goods n.e.c., founded in 2003. The company went from a profit in 2024 to a loss of DKK 133k in 2025. Equity fell to DKK 221k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 185% (2024 → 2025), to −DKK 133k.
- Net profit went from a profit of DKK 73,407 to a loss of DKK 133k (2024 → 2025).
- Equity fell 38% (2024 → 2025), to DKK 221k.
Registrations, last 24 months
- 10/06/2025: Moved to Saralyst Allé 53, 8270 Højbjerg
- 01/01/2025: Industry changed to Wholesale of other household goods n.e.c. (464990)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 53 | 73 | 140 | −48 | 156 | −133 | −184.9% |
| Operating profit (EBIT) | 12 | 7 | 18 | −130 | 84 | −133 | −257.6% |
| Profit before tax | 12 | 6 | 17 | −131 | 84 | −133 | −258.8% |
| Net profit | 9 | 4 | 13 | −131 | 73 | −133 | −281.5% |
| Total assets | 523 | 535 | 474 | 338 | 398 | 278 | −30.2% |
| Equity | 394 | 398 | 411 | 281 | 354 | 221 | −37.6% |
| Liabilities | 129 | 137 | 63 | 57 | 44 | 57 | +30.5% |
| Cash and cash equivalents | 180 | 187 | 114 | 93 | 94 | 238 | +152.9% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 38% from 2024 to 2025 (DKK 354k to DKK 221k).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 01/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 09/07/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 12/07/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 30/06/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 04/07/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 08/06/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
125 companies in the databaseComparison with the other companies in wholesale of other household goods n.e.c. based on the latest financial year.
Industry median: gross profit DKK 4.3m, net profit DKK 423k, equity DKK 4.9m, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 66,343of 69,742 Better than 5% | No. 49,802of 69,964 Better than 29% |
| Same industry and fewer than 20 employees100 companies in the comparison | No. 97of 99 Better than 2% | No. 87of 100 Better than 13% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 23,659of 24,791 Better than 5% | No. 22,100of 24,909 Better than 11% |
| All companies of type ApS66,508 companies in the comparison | No. 63,653of 66,379 Better than 4% | No. 45,846of 66,505 Better than 31% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of other household goods n.e.c.- Letsplay ApS−DKK 133k
- Abena A/SDKK 249m
- F&H Group A/SDKK 188.7m
- Letsplay ApS−DKK 133k
- Abena A/S−DKK 36.5m
- F&H Group A/S−DKK 59.6m
- Letsplay ApSDKK 221k
- Abena A/SDKK 820.9m
- F&H Group A/SDKK 83.7m
- Letsplay ApS2
- Abena A/S375
- F&H Group A/S262
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Søren Friis Maribo33.33%
- Mathias Jensen33.33%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Søren Friis Maribo | Director | 22/04/2003 |
| Mathias Jensen | Director | 21/04/2009 |
- Founders
- Søren Friis Maribo, Mathias Jensen
Signing rule: Selskabet tegnes af to direktører.
Address and production units
1 active production unitsSaralyst Allé 53
8270 Højbjerg
Aarhus Municipality · Postcode 8270
Other companies at the address (1)
- Mje Management ApSAccounting, bookkeeping and auditing; tax consultancy
| Production unit | Address | Employees | P number |
|---|---|---|---|
| LETSPLAY ApS | Saralyst Allé 53, 8270 Højbjerg | 2 | 1009832862 |
Purpose
Selskabets formål er handel, investering og dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
20 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesaccounts 1 · address 1 · industry 1
- AccountsAnnual report for 2024 published
- AddressMoved to Saralyst Allé 53, 8270 Højbjerg
- IndustryIndustry changed to Wholesale of other household goods n.e.c. (464990)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20232 changesaddress 1 · accounts 1
- AddressMoved to Stadion Allé 70, 8000 Aarhus C
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20213 changesaddress 2 · accounts 1
- AddressMoved to Strandagervej 19, 8250 Egå
- AddressMoved to Strandagervej 19, 8250 Egå
- AccountsAnnual report for 2020 published
20152 changesownership 2
- OwnershipSøren Friis Maribo registered as owner (33.33%)
- OwnershipMathias Jensen registered as owner (33.33%)
20091 changemanagement 1
- ManagementMathias Jensen appointed director
20082 changesaddress 1 · industry 1
- AddressMoved to Strandagervej 19, 8250 Egå
- IndustryIndustry changed to Wholesale of other household goods n.e.c. (464990)
20051 changeaddress 1
- AddressMoved to Skindergade 19, 4, 1159 København K
20041 changeaddress 1
- AddressMoved to Skindergade 19, 3, 1159 København K
20032 changesfounded 1 · management 1
- FoundedRegistered as LETSPLAY ApS
- ManagementSøren Friis Maribo appointed director
Related companies
Same industry in Aarhus
- Bent Brandt A/S163 employees
- Aduro A/S53 employees
- Termatech A/S23 employees
- VN Legetøj A/S21 employees
- Funhouse Nordic A/S15 employees
- Amo Toys A/S7 employees
Same people in management
- Beierholm Godkendt Revisionspartnerselskabvia Jesper Birn
- Servicefirmaet Renell A/Svia Jesper Birn
Largest in the industry
- Abena A/SDKK 249m
- F&H Group A/SDKK 188.7m
- Creativ Company A/SDKK 169.9m
- Bent Brandt A/SDKK 131m
- Plast 1 A/SDKK 116m
- Maki A/SDKK 109.8m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.