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Lead Marketing ApS

Private limited companyCVR 34204071KarlslundeActive

Lead Marketing ApS is a private limited company, based in Karlslunde, active in activities of call centres, founded in 2012. Equity was negative at the end of 2025 (−DKK 278k). The company went from a profit in 2024 to a loss of DKK 626k in 2025.

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Key figures · financial year 2025

Gross profitDKK 1.2m−32.2% vs. 2024
Net profit−DKK 626k−569.6% vs. 2024
Equity−DKK 278k−179.7% vs. 2024
Employees6latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 32% (2024 → 2025), to DKK 1.2m.
  • Net profit went from a profit of DKK 133k to a loss of DKK 626k (2024 → 2025).
  • Equity turned negative: −DKK 278k (2024 → 2025).

Employees

  • 4 fewer employees than a year earlier: 6 (08/2026) against 10 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Activities of call centres (822000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 800k−DKK 600k−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400k202020212022202320242025
EquityNet profit
Financial figures for Lead Marketing ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit7629631,1921,8501,7731,202−32.2%
Operating profit (EBIT)11779−4110157−763−585%
Profit before tax11173−9101189−792−518.1%
Net profit8452−978133−626−569.6%
Total assets416631745664891401−55%
Equity95146137215349−278−179.7%
Liabilities321485607449539678+25.8%
Cash and cash equivalents11620253438277−74.2%
Average number of employees––––20−100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8m202020212022202320242025
Gross profitMedian, the industry (60 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 278k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Lead Marketing ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202501/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202415/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202326/06/2024The companyPDF not statedXBRL
202201/01/2022 – 31/12/202213/06/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202128/06/2022The companyPDF not statedXBRL
202001/01/2020 – 31/12/202027/06/2021The companyPDF not statedXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101209/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

60 companies in the database

Comparison with the other companies in activities of call centres based on the latest financial year.

Gross profitDKK 1.2mNo. 48 of 60
Better than 20% of the companies in the industry
Equity−DKK 278kNo. 54 of 60
Better than 10% of the companies in the industry
Number of employees6No. 56 of 60
Better than 7% of the companies in the industry

Industry median: gross profit DKK 6.6m, net profit DKK 400k, equity DKK 945k, 13 employees.

DKK 100kDKK 634kDKK 4mDKK 25.5mDKK 87.2mHere
Distribution of gross profit for 57 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 41,361of 69,742
Better than 41%
No. 64,406of 69,964
Better than 8%
Same industry and fewer than 20 employees31 companies in the comparison
No. 20of 31
Better than 37%
No. 26of 31
Better than 17%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 21,709of 33,588
Better than 35%
No. 30,399of 33,687
Better than 10%
All companies of type ApS66,508 companies in the comparison
No. 39,841of 66,379
Better than 40%
No. 60,811of 66,505
Better than 9%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Activities of call centres
Gross profit
  1. Lead Marketing ApSDKK 1.2m
  2. Rezponz A/SDKK 161.5m
  3. 5R People ApSDKK 141.6m
Net profit
  1. Lead Marketing ApS−DKK 626k
  2. Rezponz A/SDKK 9m
  3. 5R People ApSDKK 17.7m
Equity
  1. Lead Marketing ApS−DKK 278k
  2. Rezponz A/SDKK 30.5m
  3. 5R People ApSDKK 19.5m
Employees
  1. Lead Marketing ApS6
  2. Rezponz A/S498
  3. 5R People ApS503

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Morten Engstrøm Holding ApS100%
Lead Marketing ApS

Management

1 active registrations

Executive management

Executive management at Lead Marketing ApS
NameRoleAppointed
Morten Misto EngstrømDirector05/01/2012
Founders
Jeannette Zøllner Holding ApS, Liver Holding ApS, Morten Engstrøm Holding ApS
Former management (4)
Former management at Lead Marketing ApS
NameRoleAppointedResigned
Morten Misto EngstrømBoard member05/01/201206/02/2013
Finn ZøllnerBoard member05/01/201206/02/2013
Lars Rønholdt IversenChair of the board05/01/201206/02/2013
Mette Elsine KronborgDirector30/05/201431/12/2016

Signing rule: Selskabet tegnes af 1 direktør

Address and production units

1 active production units

Ræveholmsvej 57
2690 Karlslunde

Greve Municipality · Postcode 2690

Production units
Production unitAddressEmployeesP number
Lead Marketing ApSRæveholmsvej 57, 1. 1, 2690 Karlslunde61017382914

Purpose

Selskabets formål er at drive konsulentvirksomhed, herunder rådgivning og eksekvering af marketing- og managementopgaver, samt anden dertil knyttet virksomhed efter direktionens skøn

The purpose is quoted from the register in Danish.

Changes year by year

28 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Activities of call centres (822000)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20213 changesaddress 2 · accounts 1
  • Moved to Ræveholmsvej 57, 1. 1, 2690 Karlslunde
  • Annual report for 2020 published
  • Moved to Grønnegården 401, 2670 Greve
20202 changesname 1 · address 1
  • Name changed from LEAD TELEMARKETING ApS to Lead Marketing ApS
  • Moved to Solrød Center 65, 1. tv, 2680 Solrød Strand
20191 changeaddress 1
  • Moved to Grønnegården 401, 2670 Greve
20165 changesmanagement 1 · ownership 3 · address 1
  • Mette Elsine Kronborg stepped down as director
  • MORTEN ENGSTRØM HOLDING ApS registered as owner (100%)
  • MORTEN ENGSTRØM HOLDING ApS is no longer registered as owner
  • M. KRONBORG 2500 HOLDING ApS is no longer registered as owner
  • Moved to Hejren 30, 1, 2670 Greve
20143 changesmanagement 1 · ownership 2
  • Mette Elsine Kronborg appointed director
  • MORTEN ENGSTRØM HOLDING ApS registered as owner (50%)
  • M. KRONBORG 2500 HOLDING ApS registered as owner (50%)
20133 changesmanagement 3
  • Morten Misto Engstrøm stepped down as board member
  • Finn Zøllner stepped down as board member
  • Lars Rønholdt Iversen stepped down as chair of the board
20125 changesfounded 1 · management 4
  • Registered as LEAD TELEMARKETING ApS
  • Morten Misto Engstrøm appointed board member
  • Finn Zøllner appointed board member
  • Lars Rønholdt Iversen appointed chair of the board
  • Morten Misto Engstrøm appointed director

Related companies

Same industry in Greve

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction