Kroen Endelave ApS
Private limited companyCVR 44628481HorsensActive
Kroen Endelave ApS is a private limited company, based in Horsens, active in hotels and similar accommodation, founded in 2024. The company made a loss in both 2024 and 2025, most recently DKK 1m. The company is new and has been registered for 2 years. With 31 employees, the company is about 3 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss got smaller: from DKK 1.6m to DKK 1m (2024 → 2025).
- Equity fell 74% (2024 → 2025), to DKK 361k.
Employees
- 4 more employees than a year earlier: 31 (07/2026) against 27 (07/2025).
Management and owners, last 24 months
- New in management: Michael Thorup Mortensen (board member, 25/11/2024), Niels Christian Nørnberg Strauss (chair of the board, 25/11/2024) and Peter Heide Wessel (board member, 25/11/2024).
- Stepped down: Michael Thorup Mortensen (board member, 26/03/2025), Niels Christian Nørnberg Strauss (chair of the board, 26/03/2025) and Peter Heide Wessel (board member, 26/03/2025).
- New owners registered: Michael Thorup Mortensen (14/03/2025).
- No longer registered as owner: Michael Mortensen ApS (14/03/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Hotels and similar accommodation (551000)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2024–2025 · amounts in DKK thousandEquity and net profit
| 2024 | 2025 | Change | |
|---|---|---|---|
| Revenue | not stated | not stated | – |
| Gross profit | −1,556 | 3,240 | +308.2% |
| Operating profit (EBIT) | −2,085 | −1,096 | +47.4% |
| Profit before tax | −2,088 | −1,346 | +35.5% |
| Net profit | −1,629 | −1,050 | +35.5% |
| Total assets | 8,196 | 9,441 | +15.2% |
| Equity | 1,411 | 361 | −74.4% |
| Liabilities | 6,712 | 9,078 | +35.3% |
| Cash and cash equivalents | 192 | 384 | +100.3% |
| Average number of employees | 6 | 8 | +33.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 2 years in a row
Net result has been negative in 2024–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Equity fell sharply
Equity fell 74% from 2024 to 2025 (DKK 1.4m to DKK 361k).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
Low equity ratio
Equity makes up 4% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
2 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/10/2024 – 30/09/2025 | 27/03/2026 | The company | PDF not statedXBRL |
| 2024 | 12/02/2024 – 30/09/2024 | 26/03/2025 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
542 companies in the databaseComparison with the other companies in hotels and similar accommodation based on the latest financial year.
Industry median: gross profit DKK 5.9m, net profit DKK 189k, equity DKK 1.9m, 10 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 8,596of 9,892 Better than 13% | No. 8,441of 9,922 Better than 15% |
| Same industry and 20–49 employees174 companies in the comparison | No. 142of 174 Better than 18% | No. 126of 174 Better than 28% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 3,658of 16,614 Better than 78% | No. 6,789of 16,661 Better than 59% |
| All companies of type ApS66,508 companies in the comparison | No. 20,925of 66,379 Better than 68% | No. 41,457of 66,505 Better than 38% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Hotels and similar accommodation- Kroen Endelave ApSDKK 3.2m
- Arp-hansen Hotel Group A/SDKK 999.5m
- Scandic Hotel A/SDKK 904.8m
- Kroen Endelave ApS−DKK 1m
- Arp-hansen Hotel Group A/SDKK 265.6m
- Scandic Hotel A/SDKK 127.5m
- Kroen Endelave ApSDKK 361k
- Arp-hansen Hotel Group A/SDKK 4.6bn
- Scandic Hotel A/SDKK 528.7m
- Kroen Endelave ApS31
- Arp-hansen Hotel Group A/S1,005
- Scandic Hotel A/S2,569
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Michael Thorup Mortensen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Michael Thorup Mortensen | Director | 12/02/2024 |
- Founders
- Michael Mortensen ApS
Former management (3)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Michael Thorup Mortensen | Board member | 25/11/2024 | 26/03/2025 |
| Niels Christian Nørnberg Strauss | Chair of the board | 25/11/2024 | 26/03/2025 |
| Peter Heide Wessel | Board member | 25/11/2024 | 26/03/2025 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
2 active production unitsOrionvej 10
8700 Horsens
Horsens Municipality · Postcode 8700
Other companies at the address (3)
- HM Entreprenør A/SSite preparation
- Recharge City Hotel ApSHotels and similar accommodation
- Mortensen Gruppen A/SDevelopment of building projects
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Kroen Endelave ApS | Orionvej 10, 8700 Horsens | 25 | 1030088944 |
| Smagen af Endelave | Kongevejen 29, 8789 Endelave | – | 1031221966 |
Purpose
Selskabets formål er drift af kro samt anden efter direktionens skøn hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
14 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20257 changesmanagement 3 · accounts 1 · ownership 2 · industry 1
- ManagementMichael Thorup Mortensen stepped down as board member
- ManagementNiels Christian Nørnberg Strauss stepped down as chair of the board
- ManagementPeter Heide Wessel stepped down as board member
- AccountsAnnual report for 2024 published
- OwnershipMichael Thorup Mortensen registered as owner (100%)
- OwnershipMICHAEL MORTENSEN ApS is no longer registered as owner
- IndustryIndustry changed to Hotels and similar accommodation (551000)
20246 changesmanagement 4 · founded 1 · ownership 1
- ManagementMichael Thorup Mortensen appointed board member
- ManagementNiels Christian Nørnberg Strauss appointed chair of the board
- ManagementPeter Heide Wessel appointed board member
- FoundedRegistered as Kroen Endelave ApS
- ManagementMichael Thorup Mortensen appointed director
- OwnershipMICHAEL MORTENSEN ApS registered as owner (100%)
Related companies
Same industry in Horsens
- Comwell Bygholm Park A/S76 employees
- Hotel Pejsegaarden ApS37 employees
- Recharge City Hotel ApS20 employees
- Osho Risk ApS5 employees
- Teaterhotellet ApS5 employees
Same people in management
- A/S N.p. Trucksvia Peter Heide Wessel
- HM Entreprenør A/Svia Michael Thorup Mortensen
- Brdr. Thybo A/Svia Peter Heide Wessel
- Murer- & Betonfirmaet Erling Jørgensen A/Svia Michael Thorup Mortensen
- ALPHA Beton A/Svia Michael Thorup Mortensen
- Jwl A/Svia Niels Christian Nørnberg Strauss
Largest in the industry
- Arp-hansen Hotel Group A/SDKK 999.5m
- Scandic Hotel A/SDKK 904.8m
- Cabinn A/SDKK 406.5m
- Danske Hoteller A/SDKK 236.9m
- Odense Sport & Event A/SDKK 227.7m
- Hotel D'angleterre ApSDKK 190.2m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.