Kelsen Group A/S
Public limited companyCVR 27703666Nørre SnedeActive
Kelsen Group A/S is a public limited company, based in Nørre Snede, active in manufacture of rusks and biscuits; preserved pastry goods and cakes, founded in 2004. Measured by gross profit, it ranks no. 2 of 14 companies in the industry in the database. The company made a loss in both 2024 and 2025, most recently DKK 30.5m. Operations are spread over 5 production units.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 14% (2024 → 2025), to DKK 263.4m.
- Revenue rose 14% (2024 → 2025), to DKK 1.2bn.
- The loss got smaller: from DKK 65.7m to DKK 30.5m (2024 → 2025).
- Equity fell 35% (2024 → 2025), to DKK 71.3m.
Employees
- 16 fewer employees than a year earlier: 361 (07/2026) against 377 (07/2025).
Management and owners, last 24 months
- New in management: Jørn Olsen (board member, 27/02/2026), Henrik Mølgaard Christensen (deputy board member, 27/02/2026) and Lars Ebbesen (board member, 27/02/2026).
- Stepped down: Sonja Lund Jensen (board member, 27/02/2026), Berit Gita Neigaard (board member, 27/02/2026) and Lars Ebbesen (deputy board member, 26/02/2026).
Registrations, last 24 months
- 01/01/2025: Industry changed to Manufacture of rusks and biscuits; preserved pastry goods and cakes (107200)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | 956,983 | 876,461 | 927,368 | 956,358 | 1,026,444 | 1,165,777 | +13.6% |
| Gross profit | 302,645 | 260,599 | 188,575 | 92,293 | 230,847 | 263,400 | +14.1% |
| Operating profit (EBIT) | 17,539 | 23,425 | −64,321 | −148,489 | −44,695 | −26,331 | +41.1% |
| Profit before tax | 17,720 | 23,696 | −65,269 | −155,880 | −64,162 | −43,320 | +32.5% |
| Net profit | 4,748 | 18,783 | −59,775 | −160,490 | −65,702 | −30,483 | +53.6% |
| Total assets | 923,565 | 782,088 | 807,101 | 768,710 | 761,841 | 807,165 | +5.9% |
| Equity | 660,586 | 454,195 | 295,996 | 173,895 | 110,515 | 71,295 | −35.5% |
| Liabilities | 250,139 | 309,384 | 507,431 | 593,279 | 651,326 | 735,870 | +13% |
| Cash and cash equivalents | 91,668 | 135,491 | 20,782 | 23,942 | 13,912 | 83,444 | +499.8% |
| Average number of employees | – | 253 | 243 | – | 298 | 294 | −1.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Group figures; change is the latest year against the year before. “–” means the figure is not stated in the annual report.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 4 years in a row
Net result has been negative in 2022–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Equity fell sharply
Equity fell 35% from 2024 to 2025 (DKK 110.5m to DKK 71.3m).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
Low equity ratio
Equity makes up 9% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/09/2024 – 31/08/2025 | 02/03/2026 | The group | PDF not statedXBRL |
| 2024 | 01/09/2023 – 31/08/2024 | 24/03/2025 | The group | PDFXBRL |
| 2023 | 01/09/2022 – 31/08/2023 | 14/03/2024 | The group | PDFXBRL |
| 2022 | 01/09/2021 – 31/08/2022 | 07/03/2023 | The group | PDFXBRL |
| 2021 | 01/09/2020 – 31/08/2021 | 06/01/2022 | The group | PDFXBRL |
| 2020 | 01/08/2019 – 31/08/2020 | 23/12/2020 | The group | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
14 companies in the databaseComparison with the other companies in manufacture of rusks and biscuits; preserved pastry goods and cakes based on the latest financial year.
Industry median: gross profit DKK 6.5m, net profit DKK 428k, equity DKK 3.5m, 14 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 200–499 employees796 companies in the comparison | No. 194of 763 Better than 75% | No. 468of 796 Better than 41% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 233of 24,791 Better than 99% | No. 1,762of 24,909 Better than 93% |
| All companies of type A/S18,025 companies in the comparison | No. 585of 17,786 Better than 97% | No. 2,836of 18,024 Better than 84% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Manufacture of rusks and biscuits; preserved pastry goods and cakes- Kelsen Group A/SDKK 263.4m
- Orkla Snacks Danmark A/SDKK 375.8m
- Easyfood A/SDKK 107.5m
- Kelsen Group A/S−DKK 30.5m
- Orkla Snacks Danmark A/SDKK 129.9m
- Easyfood A/SDKK 16.8m
- Kelsen Group A/SDKK 71.3m
- Orkla Snacks Danmark A/SDKK 218.5m
- Easyfood A/SDKK 87.9m
- Kelsen Group A/S361
- Orkla Snacks Danmark A/S227
- Easyfood A/S191
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Fine Biscuits Company (FBC) SA100%
Management
7 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Anders Micael Höglund | CEO | 29/09/2023 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Christophe Pierre Manfred Neumann | Chair of the board | 23/09/2019 |
| Alberto Cavalleris | Board member | 01/01/2023 |
| Birgitte Morell | Board member | 15/03/2023 |
| Jørn Olsen | Board member | 27/02/2026 |
| Henrik Mølgaard Christensen | Deputy board member | 27/02/2026 |
| Lars Ebbesen | Board member | 27/02/2026 |
- Founders
- Dansk Cookie Industri A/S
Former management (45)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Ole Bonde Larsen | Board member | 22/04/2004 | 12/05/2005 |
| Leif Stig Bergvall Hansen | Director | 22/04/2004 | 01/08/2004 |
| Orla Topholt | Board member | 22/04/2004 | 05/10/2006 |
| Flemming Skov Jensen | Deputy chair | 20/12/2005 | 23/04/2007 |
| Flemming Ammentorp Østergaard | Chair of the board | 20/12/2005 | 23/04/2007 |
| Steen Thy Jensen | Board member | 20/12/2005 | 17/04/2012 |
| Henrik Broksø Thulesen | Board member | 20/12/2005 | 14/05/2008 |
| Brian Rønsholdt | CEO | 01/01/2006 | 02/07/2020 |
| Carsten Birk Nielsen | Deputy chair | 23/04/2007 | 17/04/2012 |
| Keld Askær Sørensen | Chair of the board | 23/04/2007 | 08/08/2013 |
| Lars Rabe Tønnesen | Board member | 23/04/2007 | 07/05/2009 |
| Anette Larsen | Board member | 07/08/2007 | 12/11/2013 |
| Terkel Esben Laursen | Director | 07/08/2007 | 14/05/2008 |
| Britt Hausted Schmidt | Deputy board member | 26/03/2008 | 06/07/2011 |
| Lars Jensen | Deputy board member | 26/03/2008 | 06/07/2011 |
| Inge Hostrup | Board member | 26/03/2008 | 10/05/2017 |
| Peter Lund | Board member | 14/05/2008 | 08/08/2013 |
| Hans Christian Korsgård Madsen | Board member | 14/05/2008 | 08/08/2013 |
| Ivan Snogdal Thyregod | Director | 01/11/2008 | 27/02/2009 |
| Erik Høj | Director | 15/04/2009 | 30/04/2014 |
| Gudmund Tyge Korsgaard | Board member | 07/05/2009 | 08/08/2013 |
| Karsten Ørnfeldt Svensson | Board member | 06/07/2011 | 09/05/2017 |
| Mads Waagepetersen | Chief financial officer | 22/05/2012 | 01/08/2017 |
| Brian Rønsholdt | Board member | 08/08/2013 | 02/07/2020 |
| Andrew Ridler | Board member | 08/08/2013 | 08/09/2014 |
| Richard Landers | Board member | 08/08/2013 | 31/07/2019 |
| Marie Holm Jakobsen | Deputy board member | 12/11/2013 | 10/05/2017 |
| Karl Kristian Andersen Husballe | Board member | 12/11/2013 | 10/05/2017 |
| Daniel Nick Hayden | Deputy board member | 12/11/2013 | 10/05/2017 |
| Luca Mignini | Chair of the board | 12/11/2013 | 09/05/2019 |
| Fernando di Gaetano | Director | 02/06/2014 | 10/12/2015 |
| Thomas Russell Smith | Board member | 08/09/2014 | 23/09/2019 |
| Claus Hjorth Christensen | Board member | 10/05/2017 | 14/12/2021 |
| Karsten Ørnfeldt Svensson | Deputy board member | 10/05/2017 | 14/12/2021 |
| Sonja Lund Jensen | Board member | 10/05/2017 | 27/02/2026 |
| Kevin James Rush | Director | 01/08/2017 | 23/09/2019 |
| Mads Waagepetersen | Chair of the board | 09/05/2019 | 22/09/2019 |
| Mads Waagepetersen | Board member | 23/09/2019 | 28/09/2023 |
| Mads Waagepetersen | Director | 23/09/2019 | 01/07/2020 |
| Andrea Racca | Board member | 23/09/2019 | 31/08/2022 |
| Mads Waagepetersen | CEO | 02/07/2020 | 29/09/2023 |
| Trine Valther Føns | Board member | 01/10/2020 | 02/06/2021 |
| Berit Gita Neigaard | Board member | 14/12/2021 | 27/02/2026 |
| Lars Ebbesen | Deputy board member | 14/12/2021 | 26/02/2026 |
| Giorgio Gagnor | Board member | 31/08/2022 | 01/01/2023 |
Signing rule: Selskabet tegnes af bestyrelsesformanden i forening med et medlem af bestyrelsen, af bestyrelsesformanden i forening med en direktør eller af den samlede bestyrelse i forening.
Address and production units
5 active production unitsBredgade 27
8766 Nørre Snede
| Production unit | Address | Employees | P number |
|---|---|---|---|
| KELSEN GROUP A/S | Bredgade 27, 8766 Nørre Snede | 235 | 1003003114 |
| Cookie-Lab | Bredgade 30B, 8766 Nørre Snede | 155 | 1022760366 |
| KELSEN GROUP A/S | Ørstedsvej 10, 6760 Ribe | 110 | 1013220006 |
| Kelsen Group A/S, Lager Fællesvej 32 | Fællesvej 32, 8766 Nørre Snede | 15 | 1017372609 |
| KELSEN GROUP A/S, Lager Grættrupvej 2 | Grættrupvej 2, 8766 Nørre Snede | 0 | 1015553169 |
Purpose
Selskabets formål er direkte eller gennem datterselskaber eller associerede selskaber at udøve virksomhed med udvikling, produktion og handel samt al anden virksomhed, som efter bestyrelsens skøn er beslægtet hermed.
The purpose is quoted from the register in Danish.
Changes year by year
124 registered events20267 changesaccounts 1 · management 6
- AccountsAnnual report for 2025 published
- ManagementJørn Olsen appointed board member
- ManagementHenrik Mølgaard Christensen appointed deputy board member
- ManagementLars Ebbesen appointed board member
- ManagementBerit Gita Neigaard stepped down as board member
- ManagementSonja Lund Jensen stepped down as board member
- ManagementLars Ebbesen stepped down as deputy board member
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Manufacture of rusks and biscuits; preserved pastry goods and cakes (107200)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20237 changesmanagement 6 · accounts 1
- ManagementAnders Micael Höglund appointed ceo
- ManagementMads Waagepetersen stepped down as ceo
- ManagementMads Waagepetersen stepped down as board member
- ManagementBirgitte Morell appointed board member
- AccountsAnnual report for 2022 published
- ManagementAlberto Cavalleris appointed board member
- ManagementGiorgio Gagnor stepped down as board member
20223 changesmanagement 2 · accounts 1
- ManagementGiorgio Gagnor appointed board member
- ManagementAndrea Racca stepped down as board member
- AccountsAnnual report for 2021 published
20215 changesmanagement 5
- ManagementBerit Gita Neigaard appointed board member
- ManagementLars Ebbesen appointed deputy board member
- ManagementKarsten Ørnfeldt Svensson stepped down as deputy board member
- ManagementClaus Hjorth Christensen stepped down as board member
- ManagementTrine Valther Føns stepped down as board member
20209 changesaccounts 1 · management 5 · ownership 2 · capital 1
- AccountsAnnual report for 2020 published
- ManagementTrine Valther Føns appointed board member
- ManagementMads Waagepetersen appointed ceo
- ManagementBrian Rønsholdt stepped down as board member
- ManagementBrian Rønsholdt stepped down as ceo
- ManagementMads Waagepetersen stepped down as director
- OwnershipFine Biscuits Company (FBC) SA registered as owner (100%)
- OwnershipCTH Invest S.A. is no longer registered as owner
- CapitalShare capital changed from 126,897,941 DKK to 127,000,000 DKK
201912 changesmanagement 10 · ownership 2
- ManagementMads Waagepetersen appointed director
- ManagementChristophe Pierre Manfred Neumann appointed chair of the board
- ManagementAndrea Racca appointed board member
- ManagementMads Waagepetersen appointed board member
- ManagementKevin James Rush stepped down as director
- ManagementThomas Russell Smith stepped down as board member
- OwnershipCTH Invest S.A. registered as owner (100%)
- OwnershipCampbell Luxembourg Holdings Sàrl is no longer registered as owner
- ManagementMads Waagepetersen stepped down as chair of the board
- ManagementRichard Landers stepped down as board member
- ManagementMads Waagepetersen appointed chair of the board
- ManagementLuca Mignini stepped down as chair of the board
201710 changesmanagement 10
- ManagementKevin James Rush appointed director
- ManagementMads Waagepetersen stepped down as chief financial officer
- ManagementKarsten Ørnfeldt Svensson appointed deputy board member
- ManagementSonja Lund Jensen appointed board member
- ManagementClaus Hjorth Christensen appointed board member
- ManagementMarie Holm Jakobsen stepped down as deputy board member
- ManagementKarl Kristian Andersen Husballe stepped down as board member
- ManagementDaniel Nick Hayden stepped down as deputy board member
- ManagementInge Hostrup stepped down as board member
- ManagementKarsten Ørnfeldt Svensson stepped down as board member
20151 changemanagement 1
- ManagementFernando di Gaetano stepped down as director
20144 changesmanagement 4
- ManagementThomas Russell Smith appointed board member
- ManagementAndrew Ridler stepped down as board member
- ManagementFernando di Gaetano appointed director
- ManagementErik Høj stepped down as director
201314 changesmanagement 12 · ownership 1 · capital 1
- ManagementMarie Holm Jakobsen appointed deputy board member
- ManagementKarl Kristian Andersen Husballe appointed board member
- ManagementDaniel Nick Hayden appointed deputy board member
- ManagementLuca Mignini appointed chair of the board
- ManagementAnette Larsen stepped down as board member
- ManagementRichard Landers appointed board member
- ManagementAndrew Ridler appointed board member
- ManagementBrian Rønsholdt appointed board member
- ManagementGudmund Tyge Korsgaard stepped down as board member
- ManagementHans Christian Korsgård Madsen stepped down as board member
- ManagementPeter Lund stepped down as board member
- ManagementKeld Askær Sørensen stepped down as chair of the board
- OwnershipCampbell Luxembourg Holdings Sàrl registered as owner (100%)
- CapitalShare capital changed from 126,108,156 DKK to 126,897,941 DKK
20123 changesmanagement 3
- ManagementMads Waagepetersen appointed chief financial officer
- ManagementCarsten Birk Nielsen stepped down as deputy chair
- ManagementSteen Thy Jensen stepped down as board member
20115 changesaddress 1 · capital 1 · management 3
- AddressMoved to Bredgade 27, 8766 Nørre Snede
- CapitalShare capital changed from 125,847,872 DKK to 126,108,156 DKK
- ManagementKarsten Ørnfeldt Svensson appointed board member
- ManagementBritt Hausted Schmidt stepped down as deputy board member
- ManagementLars Jensen stepped down as deputy board member
20102 changesaddress 1 · merger 1
- AddressMoved to Bredgade 25-35, 8766 Nørre Snede
- MergerMerger registered in CVR
20095 changesname 1 · management 4
- NameName changed from DANSK COOKIE INDUSTRI A/S to KELSEN GROUP A/S
- ManagementGudmund Tyge Korsgaard appointed board member
- ManagementLars Rabe Tønnesen stepped down as board member
- ManagementErik Høj appointed director
- ManagementIvan Snogdal Thyregod stepped down as director
200810 changescapital 1 · management 8 · industry 1
- CapitalShare capital changed from 125,000,000 DKK to 125,847,872 DKK
- ManagementIvan Snogdal Thyregod appointed director
- ManagementHans Christian Korsgård Madsen appointed board member
- ManagementPeter Lund appointed board member
- ManagementTerkel Esben Laursen stepped down as director
- ManagementHenrik Broksø Thulesen stepped down as board member
- ManagementBritt Hausted Schmidt appointed deputy board member
- ManagementInge Hostrup appointed board member
- ManagementLars Jensen appointed deputy board member
- IndustryIndustry changed to Manufacture of rusks and biscuits; preserved pastry goods and cakes (107200)
200711 changesname 1 · management 7 · merger 2 · capital 1
- NameName changed from KELSEN A/S to DANSK COOKIE INDUSTRI A/S
- ManagementTerkel Esben Laursen appointed director
- ManagementAnette Larsen appointed board member
- MergerMerger registered in CVR
- CapitalShare capital changed from 100,000,000 DKK to 125,000,000 DKK
- MergerMerger registered in CVR
- ManagementLars Rabe Tønnesen appointed board member
- ManagementKeld Askær Sørensen appointed chair of the board
- ManagementCarsten Birk Nielsen appointed deputy chair
- ManagementFlemming Skov Jensen stepped down as deputy chair
- ManagementFlemming Ammentorp Østergaard stepped down as chair of the board
20062 changesmanagement 2
- ManagementOrla Topholt stepped down as board member
- ManagementBrian Rønsholdt appointed ceo
20056 changesmanagement 5 · merger 1
- ManagementFlemming Skov Jensen appointed deputy chair
- ManagementHenrik Broksø Thulesen appointed board member
- ManagementSteen Thy Jensen appointed board member
- ManagementFlemming Ammentorp Østergaard appointed chair of the board
- MergerMerger registered in CVR
- ManagementOle Bonde Larsen stepped down as board member
20045 changesmanagement 4 · founded 1
- ManagementLeif Stig Bergvall Hansen stepped down as director
- FoundedRegistered as KELSEN A/S
- ManagementLeif Stig Bergvall Hansen appointed director
- ManagementOrla Topholt appointed board member
- ManagementOle Bonde Larsen appointed board member
Related companies
Same people in management
- Coop Danmark A/Svia Hans Christian Korsgård Madsen
- 365discount A/Svia Hans Christian Korsgård Madsen
- Ikea A/Svia Hans Christian Korsgård Madsen
- TV 2 Danmark A/Svia Flemming Ammentorp Østergaard
- Danpo A/Svia Leif Stig Bergvall Hansen
- Ok A.m.b.a.via Hans Christian Korsgård Madsen
Largest in the industry
- Orkla Snacks Danmark A/SDKK 375.8m
- Easyfood A/SDKK 107.5m
- Bisca A/SDKK 99.6m
- Jacobsens Bakery Ltd A/SDKK 96.7m
- Danish Speciality Foods AAL DK A/SDKK 10.3m
- Knæk og Bræk ApSDKK 7.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.