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Kære Pleje ApS

Private limited companyCVR 36203706KoldingActive

Kære Pleje ApS is a private limited company, based in Kolding, active in operation of home help services, founded in 2014. Net profit rose 170% from 2024 to 2025, ending at DKK 1.5m. With 97 employees, the company is about 5 times larger than the industry median. Equity grew to DKK 2.6m in 2025.

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Key figures · financial year 2025

Gross profitDKK 32.3m+16.7% vs. 2024
Net profitDKK 1.5m+170.2% vs. 2024
EquityDKK 2.6m+62.9% vs. 2024
Employees97latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 17% (2024 → 2025), to DKK 32.3m.
  • Net profit rose 170% (2024 → 2025), to DKK 1.5m.
  • Equity rose 63% (2024 → 2025), to DKK 2.6m.

Employees

  • 1 more employees than a year earlier: 97 (07/2026) against 96 (07/2025).

Management and owners, last 24 months

  • New in management: Kenan Musa (board member, 16/10/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Operation of home help services (881010)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202020212022202320242025
EquityNet profit
Financial figures for Kære Pleje ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit25,33325,95222,47325,13327,64832,268+16.7%
Operating profit (EBIT)270––––––
Profit before tax1785179598507321,933+164%
Net profit1563467206125491,484+170.2%
Total assets9,3367,3906,2546,8897,8617,344−6.6%
Equity1394851,2051,6171,5662,550+62.9%
Liabilities9,1976,9065,0495,1756,1724,701−23.8%
Cash and cash equivalents2,5764778391,8242,7191,011−62.8%
Average number of employees676857576368+7.9%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30m202020212022202320242025
Gross profitMedian, the industry (73 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Kære Pleje ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202521/11/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202401/10/2024The companyPDFXBRL
202301/07/2022 – 30/06/202311/10/2023The companyPDFXBRL
202201/07/2021 – 30/06/202209/12/2022The companyPDFXBRL
202101/07/2020 – 30/06/202124/11/2021The companyPDFXBRL
202001/07/2019 – 30/06/202029/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608010008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

73 companies in the database

Comparison with the other companies in operation of home help services based on the latest financial year.

Gross profitDKK 32.3mNo. 18 of 73
Better than 76% of the companies in the industry
EquityDKK 2.6mNo. 27 of 73
Better than 64% of the companies in the industry
Number of employees97No. 16 of 73
Better than 79% of the companies in the industry

Industry median: gross profit DKK 9.6m, net profit DKK 491k, equity DKK 1.2m, 21 employees.

DKK 137kDKK 1.1mDKK 9.2mDKK 74.9mDKK 304mHere
Distribution of gross profit for 69 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 2,658of 4,412
Better than 40%
No. 3,679of 4,466
Better than 18%
Same industry and 50–199 employees24 companies in the comparison
No. 9of 24
Better than 65%
No. 13of 24
Better than 48%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 1,179of 33,588
Better than 96%
No. 9,350of 33,687
Better than 72%
All companies of type ApS66,508 companies in the comparison
No. 1,309of 66,379
Better than 98%
No. 17,641of 66,505
Better than 73%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Operation of home help services
Gross profit
  1. Kære Pleje ApSDKK 32.3m
  2. Duos A/SDKK 612.4m
  3. Svane Pleje, Øst ApSDKK 144.2m
Net profit
  1. Kære Pleje ApSDKK 1.5m
  2. Duos A/SDKK 2.3m
  3. Svane Pleje, Øst ApSDKK 18.9m
Equity
  1. Kære Pleje ApSDKK 2.6m
  2. Duos A/SDKK 36.3m
  3. Svane Pleje, Øst ApSDKK 21.5m
Employees
  1. Kære Pleje ApS97
  2. Duos A/S3,770
  3. Svane Pleje, Øst ApS404

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Kære Pleje ApS

Management

6 active registrations

Executive management

Executive management at Kære Pleje ApS
NameRoleAppointed
Mirela TanovicDirector15/09/2014

Board of directors

Board of directors at Kære Pleje ApS
NameRoleAppointed
Øjvind HulgaardChair of the board15/09/2014
Ole StampeBoard member15/09/2014
Mirela TanovicBoard member15/09/2014
Erik Nørgaard GraversenBoard member10/04/2018
Kenan MusaBoard member16/10/2025
Founders
Semike ApS
Former management (4)
Former management at Kære Pleje ApS
NameRoleAppointedResigned
Geert MadsenBoard member15/09/201418/11/2015
Lau TuxenBoard member18/11/201514/12/2018
Hanne Lene Frost-LarsenBoard member18/01/201901/01/2024
Lars Brøndum RasmussenBoard member01/01/202431/08/2024

Signing rule: Selskabet tegnes af en direktør eller af den samlede bestyrelse.

Address and production units

1 active production units

Essen 27
6000 Kolding

Kolding Municipality · Postcode 6000

Production units
Production unitAddressEmployeesP number
KÆRE PLEJE ApSEssen 27, a, 6000 Kolding971019751003

Purpose

Selskabets formål er at tilbyde professionel hjemmehjælp i henhold til ældreloven, herunder sygepleje, træning af borgere samt beslægtede sundheds- og omsorgsydelser.

The purpose is quoted from the register in Danish.

Changes year by year

25 registered events
20253 changesaccounts 1 · management 1 · industry 1
  • Annual report for 2025 published
  • Kenan Musa appointed board member
  • Industry changed to Operation of home help services (881010)
20244 changesaccounts 1 · management 3
  • Annual report for 2024 published
  • Lars Brøndum Rasmussen stepped down as board member
  • Lars Brøndum Rasmussen appointed board member
  • Hanne Lene Frost-Larsen stepped down as board member
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20201 changeaccounts 1
  • Annual report for 2020 published
20191 changemanagement 1
  • Hanne Lene Frost-Larsen appointed board member
20183 changesmanagement 2 · address 1
  • Lau Tuxen stepped down as board member
  • Moved to Essen 27, a, 6000 Kolding
  • Erik Nørgaard Graversen appointed board member
20152 changesmanagement 2
  • Lau Tuxen appointed board member
  • Geert Madsen stepped down as board member
20148 changesownership 1 · address 1 · founded 1 · management 5
  • Semike ApS registered as owner (100%)
  • Moved to Essen 27, a, 6000 Kolding
  • Registered as KÆRE PLEJE ApS
  • Ole Stampe appointed board member
  • Øjvind Hulgaard appointed chair of the board
  • Geert Madsen appointed board member
  • Mirela Tanovic appointed board member
  • Mirela Tanovic appointed director

Related companies

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction