Jill & Joy A/S
Public limited companyCVR 15294744EsbjergActive
Jill & Joy A/S is a public limited company, based in Esbjerg, active in retail sale of clothing, founded in 1991. The company made a loss in both 2024 and 2025, most recently DKK 3.3m. Operations are spread over 3 production units. Equity fell to DKK 1.9m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 97% (2024 → 2025), to DKK 35,203.
- The loss grew: from DKK 429k to DKK 3.3m (2024 → 2025).
- Equity fell 63% (2024 → 2025), to DKK 1.9m.
Employees
- 147 fewer employees than a year earlier: 4 (10/2023) against 151 (10/2022).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of clothing (477110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 21,425 | 28,813 | 25,393 | 20,639 | 1,071 | 35 | −96.7% |
| Operating profit (EBIT) | −1,360 | 2,239 | −4,217 | −8,070 | −399 | 35 | +108.8% |
| Profit before tax | −1,562 | 1,468 | −5,240 | −9,060 | −549 | 75 | +113.7% |
| Net profit | −1,219 | 1,145 | −4,088 | −7,067 | −429 | −3,252 | −657.1% |
| Total assets | 29,522 | 27,764 | 25,009 | 25,018 | 5,745 | 1,936 | −66.3% |
| Equity | 12,998 | 14,142 | 10,055 | 2,988 | 5,158 | 1,907 | −63% |
| Liabilities | 16,524 | 13,621 | 14,954 | 22,030 | 586 | 30 | −94.9% |
| Cash and cash equivalents | 8,013 | 2,636 | 1,710 | 466 | 1,888 | 172 | −90.9% |
| Average number of employees | 55 | 67 | 70 | 65 | 1 | 0 | −100% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 4 years in a row
Net result has been negative in 2022–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Equity fell sharply
Equity fell 63% from 2024 to 2025 (DKK 5.2m to DKK 1.9m).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/08/2024 – 31/07/2025 | 02/03/2026 | The company | PDF not statedXBRL |
| 2024 | 01/08/2023 – 31/07/2024 | 17/02/2025 | The company | PDFXBRL |
| 2023 | 01/08/2022 – 31/07/2023 | 29/02/2024 | The company | PDFXBRL |
| 2022 | 01/08/2021 – 31/07/2022 | 16/02/2023 | The company | PDFXBRL |
| 2021 | 01/08/2020 – 31/07/2021 | 14/01/2022 | The company | PDFXBRL |
| 2020 | 01/08/2019 – 31/07/2020 | 28/01/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
937 companies in the databaseComparison with the other companies in retail sale of clothing based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 62,079of 69,742 Better than 11% | No. 24,961of 69,964 Better than 64% |
| Same industry and fewer than 20 employees850 companies in the comparison | No. 778of 849 Better than 8% | No. 207of 850 Better than 76% |
| Companies that are at least 30 years old10,276 companies in the comparison | No. 9,295of 10,152 Better than 8% | No. 7,956of 10,275 Better than 23% |
| All companies of type A/S18,025 companies in the comparison | No. 16,533of 17,786 Better than 7% | No. 14,661of 18,024 Better than 19% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of clothing- Jill & Joy A/SDKK 35,203
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- Jill & Joy A/S−DKK 3.3m
- H & M Hennes & Mauritz A/SDKK 106.2m
- Pwt Group A/SDKK 112.3m
- Jill & Joy A/SDKK 1.9m
- H & M Hennes & Mauritz A/SDKK 299.3m
- Pwt Group A/SDKK 283.1m
- Jill & Joy A/S4
- H & M Hennes & Mauritz A/S2,767
- Pwt Group A/S522
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterManagement
5 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Peter Kristiansen | Director | 31/05/1991 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Stine Julie Kristiansen | Board member | 31/01/2011 |
| Julie Kristine Munk Kristiansen | Board member | 31/01/2011 |
| Anne Julie Kristiansen | Board member | 31/01/2011 |
| Flemming Schmidt | Chair of the board | 11/12/2020 |
- Founders
- Peter Kristiansen, Birgitte Kristiansen, Finn Erik Kristiansen
Former management (3)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Peter Kristiansen | Board member | 31/05/1991 | 11/12/2020 |
| Birgitte Kristiansen | Board member | 31/05/1991 | 31/01/2011 |
| Finn Erik Kristiansen | Chair of the board | 31/01/2011 | 11/12/2020 |
Signing rule: Selskabet tegnes af en direktør alene, af 3 medlemmer af bestyrelsen i forening eller af den samlede bestyrelse.
Address and production units
3 active production unitsKongensgade 93
6700 Esbjerg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| JILL & JOY A/S Administration | Torvet 21, 3, 6700 Esbjerg | 3 | 1013708343 |
| Rich | Kongensgade 91, 6700 Esbjerg | 3 | 1007861849 |
| Aktieselskabet af 1/7 2005 | Kongensgade 93-95, 6700 Esbjerg | 1 | 1000898230 |
Purpose
Selskabets formål er at drive handel med herrer- og dametøj. Herudover skal selskabet deltage i køb og salg af værdipapirer, investering i fast ejendom, herunder opførelse af sådanne samt forestå udlejningsvirksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
24 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of clothing (477110)
20242 changesaccounts 1 · capital 1
- AccountsAnnual report for 2023 published
- CapitalShare capital changed from 1,000,000 DKK to 1,001,000 DKK
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20203 changesmanagement 3
- ManagementFlemming Schmidt appointed chair of the board
- ManagementFinn Erik Kristiansen stepped down as chair of the board
- ManagementPeter Kristiansen stepped down as board member
20115 changesmanagement 5
- ManagementFinn Erik Kristiansen appointed chair of the board
- ManagementStine Julie Kristiansen appointed board member
- ManagementJulie Kristine Munk Kristiansen appointed board member
- ManagementAnne Julie Kristiansen appointed board member
- ManagementBirgitte Kristiansen stepped down as board member
20081 changeindustry 1
- IndustryIndustry changed to Retail sale of clothing (477110)
20031 changeindustry 1
- IndustryIndustry changed to Dametøjsforretninger (524210)
19991 changeownership 1
- OwnershipHOLDINGSELSKABET AF 01.03.1999 ApS registered as owner (100%)
19961 changecapital 1
- CapitalShare capital changed from 300,000 DKK to 1,000,000 DKK
19914 changesfounded 1 · management 3
- FoundedRegistered as JILL & JOY A/S
- ManagementBirgitte Kristiansen appointed board member
- ManagementPeter Kristiansen appointed director
- ManagementPeter Kristiansen appointed board member
Related companies
Same industry in Esbjerg
- Sapa Group ApS63 employees
- Bambuni Denmark ApS21 employees
- Mr & Fröken Ribe ApS11 employees
- Marie Lahn ApS8 employees
- Butik Emsig ApS8 employees
- Din Tøjmand Bramming ApS7 employees
Same people in management
- Tican Fresh Meat A/Svia Willy Rygaard
- Noorsøm Group ApSvia Anne Julie Kristiansen
- Lillebælt Gruppen A/Svia Finn Erik Kristiansen
- Holdingselskabet af 01.03.1999 ApSvia Peter Kristiansen
- streamways ApSvia Flemming Schmidt
- Kristiansen Capital ApSvia Flemming Schmidt
Largest in the industry
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- BESTSELLER Stores Denmark A/SDKK 279.7m
- INDITEX Danmark A/SDKK 239.9m
- Only Stores Denmark A/SDKK 135.2m
- Axel Kaufmann ApSDKK 123.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.